Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Sketch
Score 6.1 out of 10
N/A
Sketch is a visual design tool of use for application prototyping, coming with a wide variety of extensions, plugins, and an active user community.
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
Here’s the proofread version: Sketch is a simple and lightweight tool for vector graphics, ideal for individuals. I would recommend it to anyone working alone on design tasks such as UI or website design. I have started and completed many projects in Sketch, ranging from simple websites to complex automotive UIs with extensive libraries.
Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
Sketch is great for drawing and creating shapes, like buttons or icons. It lets you adjust every curve and line perfectly, so you can make your designs look exactly how you want. (All design tools can do that, though).
Sketch is built just for Apple computers, so it runs smoothly and uses all the special Mac features. If you’re already using Apple tools, Sketch feels like a natural fit. (The downside of this is that non-Apple users can't use it.)
If you make something, like a button, and need it in many places, Sketch lets you save it as a "Symbol." You can use it repeatedly, and if you change the Symbol, it updates everywhere automatically. (Figma can do this too.)
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
The software can be buggy right after a release. It appears that they do very little QA testing right after releasing a new version
The software can crash a lot. And when it does, I continuously have issues with it reloading my plugins.
Only available for Mac. If you have a cross platform team, it may not be the best.
Lack of features in the software, so you will have to use plugins for those additional features (Designs system management, accessibility, repository and live collaboration without paying a premium)
Sketch is a core tool for us and the cost to keep it going with our teams is low. It provides a good alternative to other screen design tools for our team members who prefer to use it.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
At the end of the day, it's just simple. This goes a long way in design and goes even further when your talking productivity, intuitive design and turnover rate. It's not difficult to figure something out even if it's not something your directly familiar with, i.e. if you want to export in certain file formats or change the size of the canvas, you don't have to delay your end product trying to figure it out. Similar situations took me less than 30 seconds to solve without a Google search. That's Usability.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
The support is relatively decent, and they are quick to respond. However, their releases are not great. Sketch could use more robust testing of their software before releases. Over the last four years, I have had many days lost while waiting for Sketch to patch issues with their releases. It's actually a running joke in our office. So, support, good. Releases in the first place? Not great.
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
Sketch's approachable UI allowed those using outdated technologies to transition efficiently. Among its peers, Sketch performs comparably with most prototyping tools. It falls behind compared to those that can better handle movement, like InVision Studio, which combines animation and prototyping into a single platform. However, these types of programs have a steep learning curve, whereas Sketch is approachable immediately.
Saved time -- Intuitive interface saves us lots of time/money because it is reliable and easy to use. Other programs have caused serious confusion, leading to project delays.
More captivating wireframes -- Stakeholders have been finding it easier to visualize potential “final products” with vector-based Sketch designs. Because of this, we’ve been able to have more targeted, focused discussions that lead to improved final products (with fewer immediate post-launch revisions!).
Increased productivity -- Because Sketch is so easy to use, our designers have had more time to do more work. Rather than finagling difficult tools in previously used products, our designers feel no hesitation with Sketch, and are producing more often and more creatively.
