Optimizely Commerce Connect vs. Salesforce Commerce Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Commerce Connect
Score 6.3 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Salesforce Commerce Cloud
Score 8.1 out of 10
N/A
Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.
$4
per month
Pricing
Optimizely Commerce ConnectSalesforce Commerce Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Commerce ConnectSalesforce Commerce Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsB2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
More Pricing Information
Community Pulse
Optimizely Commerce ConnectSalesforce Commerce Cloud
Considered Both Products
Optimizely Commerce Connect
Chose Optimizely Commerce Connect
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Commerce Connect
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Salesforce Commerce Cloud

No answer on this topic

Features
Optimizely Commerce ConnectSalesforce Commerce Cloud
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Optimizely Commerce Connect
8.8
27 Ratings
12% above category average
Salesforce Commerce Cloud
8.6
44 Ratings
10% above category average
Product catalog & listings9.126 Ratings9.039 Ratings
Product management9.126 Ratings9.139 Ratings
Bulk product upload6.422 Ratings7.838 Ratings
Branding9.124 Ratings8.539 Ratings
Mobile storefront9.121 Ratings8.835 Ratings
Product variations9.122 Ratings8.841 Ratings
Website integration9.125 Ratings8.039 Ratings
Visual customization9.124 Ratings7.940 Ratings
CMS9.126 Ratings9.137 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Optimizely Commerce Connect
8.2
20 Ratings
7% above category average
Salesforce Commerce Cloud
8.5
34 Ratings
11% above category average
Abandoned cart recovery8.216 Ratings8.428 Ratings
Checkout user experience8.220 Ratings8.734 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Optimizely Commerce Connect
8.2
18 Ratings
1% below category average
Salesforce Commerce Cloud
8.8
33 Ratings
6% above category average
eCommerce security8.218 Ratings8.833 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Optimizely Commerce Connect
8.8
26 Ratings
14% above category average
Salesforce Commerce Cloud
8.1
38 Ratings
5% above category average
Promotions & discounts8.222 Ratings8.436 Ratings
Personalized recommendations9.122 Ratings8.038 Ratings
SEO9.122 Ratings7.833 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Optimizely Commerce Connect
8.0
26 Ratings
0% below category average
Salesforce Commerce Cloud
8.9
41 Ratings
10% above category average
Multi-site management9.121 Ratings8.935 Ratings
Order processing7.320 Ratings8.738 Ratings
Inventory management7.316 Ratings8.837 Ratings
Shipping7.317 Ratings9.230 Ratings
Custom functionality9.124 Ratings9.038 Ratings
Best Alternatives
Optimizely Commerce ConnectSalesforce Commerce Cloud
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Commerce ConnectSalesforce Commerce Cloud
Likelihood to Recommend
6.7
(27 ratings)
8.4
(55 ratings)
Likelihood to Renew
4.6
(2 ratings)
7.8
(11 ratings)
Usability
7.4
(8 ratings)
9.0
(11 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.2
(1 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
2.7
(1 ratings)
8.0
(2 ratings)
User Testimonials
Optimizely Commerce ConnectSalesforce Commerce Cloud
Likelihood to Recommend
Optimizely
Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Salesforce
Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
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Pros
Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Salesforce
  • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
  • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
  • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
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Cons
Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Salesforce
  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
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Likelihood to Renew
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Salesforce
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
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Usability
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Salesforce
The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
lead/prospect with a potential customer to see if anyone within the team has a
relationship with that person or the company they work for.
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Reliability and Availability
Optimizely
No answers on this topic
Salesforce
We have only had one instance where the platform went down in the time we have been using it.
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Support Rating
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Salesforce
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
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In-Person Training
Optimizely
No answers on this topic
Salesforce
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
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Implementation Rating
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Salesforce
Implementation went fairly smoothly.
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Alternatives Considered
Optimizely
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Read full review
Salesforce
When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
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Return on Investment
Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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Salesforce
  • In my experience I see most of the retailers see better sales after moving to Demandware.
  • Site performance is really good if the application built with best practices suggested by Demandware.
  • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
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ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization