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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Configured Commerce

    Score8 out of 10
    N/AOptimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A

    Webflow

    Score8.5 out of 10
    N/AWebflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

    $18

    per month

    Pricing
    Optimizely Configured CommerceWebflow
    Editions & Modules
    No answers on this topic
    Basic
    $18
    per month
    CMS
    $29
    per month
    Ecommerce - Standard
    $42
    per month
    Business
    $49
    per month
    Ecommerce - Plus
    $84
    per month
    Ecommerce - Advanced
    $235
    per month
    Offerings
    Pricing Offerings
    Optimizely Configured CommerceWebflow
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—Up to a 22% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Optimizely Configured CommerceWebflow
    Considered Both Products
    Optimizely
    No answer on this topic
    Webflow
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    8 Answers
    86%
    Would buy again
    19 Answers
    Delivers good value for the price
    67%
    Delivers good value for the price
    4 Answers
    90%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    11 Answers
    86%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    29%
    Lived up to sales and marketing promises
    2 Answers
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    40%
    Implementation went as expected
    4 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    Optimizely Configured CommerceWebflow
    Online Storefront
    Comparison of Online Storefront features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    7.4
    12 Ratings
    5% below category average
    Webflow
    -
    Ratings
    Product catalog & listings7.312 Ratings00 Ratings
    Product management8.012 Ratings00 Ratings
    Bulk product upload7.612 Ratings00 Ratings
    Branding7.211 Ratings00 Ratings
    Mobile storefront7.69 Ratings00 Ratings
    Website integration7.511 Ratings00 Ratings
    Visual customization7.010 Ratings00 Ratings
    CMS7.112 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    8.2
    11 Ratings
    7% above category average
    Webflow
    -
    Ratings
    Abandoned cart recovery8.110 Ratings00 Ratings
    Checkout user experience8.211 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    8.7
    12 Ratings
    4% above category average
    Webflow
    -
    Ratings
    eCommerce security8.712 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    7.2
    12 Ratings
    7% below category average
    Webflow
    -
    Ratings
    Promotions & discounts7.110 Ratings00 Ratings
    Personalized recommendations7.312 Ratings00 Ratings
    SEO7.111 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    7.7
    12 Ratings
    4% below category average
    Webflow
    -
    Ratings
    Multi-site management7.48 Ratings00 Ratings
    Order processing8.212 Ratings00 Ratings
    Inventory management7.211 Ratings00 Ratings
    Shipping8.310 Ratings00 Ratings
    Custom functionality7.511 Ratings00 Ratings
    Security
    Comparison of Security features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    -
    Ratings
    Webflow
    7.8
    16 Ratings
    6% below category average
    Role-based user permissions00 Ratings7.816 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    -
    Ratings
    Webflow
    8.3
    13 Ratings
    6% above category average
    API00 Ratings8.213 Ratings
    Internationalization / multi-language00 Ratings8.311 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    -
    Ratings
    Webflow
    8.1
    19 Ratings
    3% above category average
    WYSIWYG editor00 Ratings8.019 Ratings
    Code quality / cleanliness00 Ratings8.418 Ratings
    Admin section00 Ratings6.619 Ratings
    Page templates00 Ratings8.118 Ratings
    Library of website themes00 Ratings8.315 Ratings
    Mobile optimization / responsive design00 Ratings9.519 Ratings
    Publishing workflow00 Ratings8.518 Ratings
    Form generator00 Ratings7.115 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Configured Commerce and Webflow
    Feature
    Optimizely Configured Commerce
    -
    Ratings
    Webflow
    7.4
    19 Ratings
    2% below category average
    Content taxonomy00 Ratings6.914 Ratings
    SEO support00 Ratings8.416 Ratings
    Bulk management00 Ratings6.416 Ratings
    Availability / breadth of extensions00 Ratings7.417 Ratings
    Community / comment management00 Ratings7.613 Ratings
    Best Alternatives
    Optimizely Configured CommerceWebflow
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.8 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Configured CommerceWebflow
    Likelihood to Recommend
    6.4
    (12 ratings)
    8.6
    (22 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    7.1
    (12 ratings)
    8.5
    (14 ratings)
    Availability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    1.0
    (1 ratings)
    Support Rating
    7.5
    (12 ratings)
    6.5
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Optimizely Configured CommerceWebflow
    Likelihood to Recommend
    Optimizely
    The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
    Incentivized
    Read full review
    Webflow
    Since the purpose in my case is to build a small professional looking site to present project outcomes and other research, I can create custom fields and design experimentations. Webflow builds sites that are super professional, with many amazing templates that don't look cheap. Additionally, I can test responsive layouts. Apart from this, I used 1-2 static pages to illustrate key findings for example what a multilingual site could look like with screenshots without needing CMS in free version, which are all the valuable skills to acquire. Compared to WordPress, Webflow is expensive with limited free features, although it has really cool additional features that will make the site I build stand out.
    Incentivized
    Read full review
    Pros
    Optimizely
    • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
    • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
    • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
    Incentivized
    Read full review
    Webflow
    • Saves time- because I don't have to do double entry of content.
    • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
    • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
    Incentivized
    Read full review
    Cons
    Optimizely
    • Need the ability to look at more of our user data
    • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
    • Classic CMS is very limited in ways end users like myself can edit widget content
    Incentivized
    Read full review
    Webflow
    • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
    • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
    • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    No answers on this topic
    Webflow
    It's the perfect balance of GUI and code control
    Incentivized
    Read full review
    Usability
    Optimizely
    Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
    Incentivized
    Read full review
    Webflow
    Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Webflow
    In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Webflow
    In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
    Read full review
    Support Rating
    Optimizely
    It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
    Incentivized
    Read full review
    Webflow
    I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
    Incentivized
    Read full review
    Webflow
    A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
    Incentivized
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    Webflow
    I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
    Read full review
    Return on Investment
    Optimizely
    • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
    • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
    Incentivized
    Read full review
    Webflow
    • Webflow vast marketing makes it easy for me to sell the product
    • Webflow has been growing so much in recent year that more and more clients ask for it, and the demand is only increasing.
    • Big companies understand the power of Webflow and big companies tend to have a large budget for their web projects.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Configured Commerce Screenshots

    Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.