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Optimizely Content Management System vs. Sugar Sell (SugarCRM)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Management System

    Score8.4 out of 10
    N/AOptimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A

    Sugar Sell (SugarCRM)

    Score9 out of 10
    N/ASugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.

    $19

    per month per user (3 users minimum, billed annually)

    Pricing
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Editions & Modules
    No answers on this topic
    Essentials
    $19
    per month (billed annually) per user (3 user minimum, 9 user maximum)
    Standard
    $59
    per month (billed annually) per user (10 User Minimum)
    Advanced
    $85
    per month (billed annually) per user (10 user minimum)
    Premier
    $135
    per month (billed annually) per user (10 user minimum)
    Offerings
    Pricing Offerings
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Considered Both Products
    Optimizely
    No answer on this topic
    SugarCRM
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    170 Answers
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    144 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    164 Answers
    80%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    104 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    120 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Security
    Comparison of Security features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    8.4
    169 Ratings
    2% above category average
    Sugar Sell (SugarCRM)
    5.5
    27 Ratings
    42% below category average
    Role-based user permissions8.4169 Ratings6.026 Ratings
    Single sign-on capability00 Ratings5.021 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    7.8
    166 Ratings
    0% below category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    API7.8159 Ratings00 Ratings
    Internationalization / multi-language7.8127 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    7.7
    194 Ratings
    2% below category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    WYSIWYG editor7.6178 Ratings00 Ratings
    Code quality / cleanliness7.9166 Ratings00 Ratings
    Admin section8.0178 Ratings00 Ratings
    Page templates8.0172 Ratings00 Ratings
    Library of website themes7.497 Ratings00 Ratings
    Mobile optimization / responsive design7.9176 Ratings00 Ratings
    Publishing workflow8.1172 Ratings00 Ratings
    Form generator6.4131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    7.5
    180 Ratings
    0% below category average
    Sugar Sell (SugarCRM)
    -
    Ratings
    Content taxonomy7.9165 Ratings00 Ratings
    SEO support7.1164 Ratings00 Ratings
    Bulk management6.9137 Ratings00 Ratings
    Availability / breadth of extensions7.5142 Ratings00 Ratings
    Community / comment management8.0117 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.8
    33 Ratings
    48% below category average
    Customer data management / contact management00 Ratings5.032 Ratings
    Workflow management00 Ratings6.028 Ratings
    Territory management00 Ratings6.026 Ratings
    Opportunity management00 Ratings7.026 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.029 Ratings
    Contract management00 Ratings3.026 Ratings
    Quote & order management00 Ratings4.024 Ratings
    Interaction tracking00 Ratings3.030 Ratings
    Channel / partner relationship management00 Ratings2.025 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    2.3
    24 Ratings
    108% below category average
    Case management00 Ratings3.024 Ratings
    Call center management00 Ratings2.019 Ratings
    Help desk management00 Ratings2.017 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    25 Ratings
    34% below category average
    Lead management00 Ratings6.022 Ratings
    Email marketing00 Ratings5.023 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    28 Ratings
    88% below category average
    Task management00 Ratings4.026 Ratings
    Billing and invoicing management00 Ratings3.018 Ratings
    Reporting00 Ratings2.024 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.3
    28 Ratings
    79% below category average
    Forecasting00 Ratings3.024 Ratings
    Pipeline visualization00 Ratings2.025 Ratings
    Customizable reports00 Ratings5.027 Ratings
    Customization
    Comparison of Customization features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    5.5
    29 Ratings
    33% below category average
    Custom fields00 Ratings6.029 Ratings
    Custom objects00 Ratings5.026 Ratings
    Scripting environment00 Ratings6.019 Ratings
    API for custom integration00 Ratings5.025 Ratings
    Social CRM
    Comparison of Social CRM features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    3.0
    19 Ratings
    86% below category average
    Social data00 Ratings3.019 Ratings
    Social engagement00 Ratings3.016 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.5
    19 Ratings
    50% below category average
    Marketing automation00 Ratings5.019 Ratings
    Compensation management00 Ratings4.013 Ratings
    Platform
    Comparison of Platform features of Optimizely Content Management System and Sugar Sell (SugarCRM)
    Feature
    Optimizely Content Management System
    -
    Ratings
    Sugar Sell (SugarCRM)
    4.0
    20 Ratings
    62% below category average
    Mobile access00 Ratings4.020 Ratings
    Best Alternatives
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Likelihood to Recommend
    8.5
    (223 ratings)
    2.0
    (59 ratings)
    Likelihood to Renew
    9.8
    (34 ratings)
    8.2
    (26 ratings)
    Usability
    8.5
    (92 ratings)
    3.0
    (10 ratings)
    Availability
    9.2
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (8 ratings)
    9.1
    (12 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    10.0
    (4 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    6.4
    (2 ratings)
    9.0
    (3 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Optimizely Content Management SystemSugar Sell (SugarCRM)
    Likelihood to Recommend
    Optimizely
    If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
    Incentivized
    Read full review
    SugarCRM
    Sugar CRM is a good tool, but it's complex to customize. It often requires expensive 3rd partners to implement more complex scenarios that SugarCRM struggles to support; coming back with explanations was usually time-consuming and unsupported. The back end is overly complex in terms of what it needs to be, with many redundant database tables and columns.
    Incentivized
    Read full review
    Pros
    Optimizely
    • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
    Incentivized
    Read full review
    SugarCRM
    • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
    • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
    • It has customizable dashboards which I find beneficial
    Incentivized
    Read full review
    Cons
    Optimizely
    • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
    • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
    • Structured Data/MicroData - maybe it's our install, but this seems to be missing
    • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
    • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
    • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
    • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
    Incentivized
    Read full review
    SugarCRM
    • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
    • General layout could be improved by the addition of modern templates to customize the standard look and feel
    • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
    Read full review
    SugarCRM
    Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
    Read full review
    Usability
    Optimizely
    From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
    Incentivized
    Read full review
    SugarCRM
    There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
    Read full review
    Reliability and Availability
    Optimizely
    Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
    Read full review
    SugarCRM
    SugarCRM has never been down for us.
    Read full review
    Performance
    Optimizely
    No answers on this topic
    SugarCRM
    No response time issues ever. Very productive due to its ease of use.
    Read full review
    Support Rating
    Optimizely
    I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
    Incentivized
    Read full review
    SugarCRM
    The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
    Incentivized
    Read full review
    In-Person Training
    Optimizely
    No answers on this topic
    SugarCRM
    We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
    Read full review
    Online Training
    Optimizely
    Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
    Read full review
    SugarCRM
    Only part of an implemementation as noted previously.
    Read full review
    Implementation Rating
    Optimizely
    I was not fully involved.
    Incentivized
    Read full review
    SugarCRM
    Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
    Incentivized
    Read full review
    SugarCRM
    SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from Logics to Sugar.
    Incentivized
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    SugarCRM
    Works from 2-300 Users in our experience.
    Read full review
    Return on Investment
    Optimizely
    • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
    • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
    • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
    Incentivized
    Read full review
    SugarCRM
    • Overall seems to be more expensive than other subscription based CRMs.
    • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
    • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Management System Screenshots

    Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.

    Sugar Sell (SugarCRM) Screenshots

    Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard