Optimizely Content Marketing Platform vs. Scoop.it Content Director

Optimizely Content Marketing Platform is great for working cross functionally which is often done on an integrated marketing team. It gives all the necessary collaborators visibility that is customizable to their level of involvement. I love that you can "watch" or keep an eye on assets while keeping a to-do list within the task manager.

Incentivized

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

Incentivized

• Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
• Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
• CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.

Incentivized

• Provides suggestions daily for each of your topics depending on keywords you choose. There is no guesswork about what to share.
• Allows sharing of your content to various social media outlets with the touch of a button. Your content gets spread quickly.
• Your own beautiful front page functions as your website. It shows the curator profile, and all your topics.

Incentivized

• Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
• Provide the option to download an entire folder of docs without entering to the folder itself.
• 'Watch' option for specific docs, not just for folders...

Incentivized

• When we first implemented the usage of Scoop.it the topics of search were very limited, but as the popularity grows, so does the number of searchable topics.

Incentivized

Right now, it does not cost me anything. I am extremely happy with the service and product. It serves my needs for research.

Incentivized

I like to start by reading the brief to understand a task, downloading the content & reviewing my steps; I use the comments a lot if I need clarification & the library if I need to find similar existing content that can be reused or modified. I also often copy tasks if similar work is undertaken to ensure consistency.

Incentivized

Well thought out UI

Incentivized

The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.

Incentivized

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

Incentivized

• Marketing Teams can show the volume of work they produce
• Input forms mean we are getting all the details we need up front (saves hours per month)
• Users can prioritize and plan to make sure they are working on the right content at the right time

Incentivized

• I'm afraid we haven't been able to measure ROI, but we definitely have a stronger, more graphic impact in social media

Incentivized