Likelihood to Recommend Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Read full review Pros Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues. Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here. CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts. Mai Le Content Marketing Specialist
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets. Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool. The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis. Read full review Cons Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead. Provide the option to download an entire folder of docs without entering to the folder itself. 'Watch' option for specific docs, not just for folders... Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Integrate the marketing department closer to the other companies departments output. Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements. We think it can get even closer to SAP Marketing Cloud at less investments and more ROI. Steffen Jäschke Projektspezialist bei Steffen Jäschke EinzUnt Physik, Berechnungen
Read full review Likelihood to Renew Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Read full review Usability Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
Read full review Support Rating The NewsCred team is very responsive and helpful with any technical issues.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Alternatives Considered We started with
DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used
Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
Read full review Return on Investment Marketing Teams can show the volume of work they produce Input forms mean we are getting all the details we need up front (saves hours per month) Users can prioritize and plan to make sure they are working on the right content at the right time Read full review Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them. We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization. Read full review ScreenShots Optimizely Content Marketing Platform Screenshots