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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A

    Zoho Projects

    Score8 out of 10
    N/AZoho Project is online project management and planning software that provides project teams with a web-based collaborative environment. Zoho Projects can also include a bug tracking module specifically design to support software development project. It is integrated with other Zoho products including Zoho CRM.

    $5

    per month per user

    Pricing
    Optimizely Content Marketing PlatformZoho Projects
    Editions & Modules
    No answers on this topic
    Free
    $0
    Premium
    $5
    per month per user
    Enterprise
    $10
    per month per user
    Project Plus
    Contact Sales
    Offerings
    Pricing Offerings
    Optimizely Content Marketing PlatformZoho Projects
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—Discount offered for annual billing.
    More Pricing Information
    Community Pulse
    Optimizely Content Marketing PlatformZoho Projects
    Considered Both Products
    Optimizely
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    45 Answers
    75%
    Would buy again
    6 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    47 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    24 Answers
    71%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    81%
    Implementation went as expected
    29 Answers
    57%
    Implementation went as expected
    4 Answers
    Features
    Optimizely Content Marketing PlatformZoho Projects
    Content Creation
    Comparison of Content Creation features of Optimizely Content Marketing Platform and Zoho Projects
    Feature
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Zoho Projects
    -
    Ratings
    Ideation3.535 Ratings00 Ratings
    Approval workflows4.045 Ratings00 Ratings
    Content collaboration4.944 Ratings00 Ratings
    Content calendar3.040 Ratings00 Ratings
    Network for content licensing/production2.525 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Optimizely Content Marketing Platform and Zoho Projects
    Feature
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Zoho Projects
    -
    Ratings
    Content hub3.336 Ratings00 Ratings
    Forms / Gated content3.01 Ratings00 Ratings
    Embedded CTAs3.528 Ratings00 Ratings
    Content distribution4.237 Ratings00 Ratings
    Content promotion4.231 Ratings00 Ratings
    Content automation3.532 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Optimizely Content Marketing Platform and Zoho Projects
    Feature
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Zoho Projects
    -
    Ratings
    Audience profiling and targeting8.23 Ratings00 Ratings
    Closed-loop tracking and reporting1.830 Ratings00 Ratings
    Content performance analytics1.834 Ratings00 Ratings
    Campaign optimization dashboard1.729 Ratings00 Ratings
    Competitive analytics1.619 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Optimizely Content Marketing Platform and Zoho Projects
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Zoho Projects
    6.6
    20 Ratings
    15% below category average
    Task Management00 Ratings7.520 Ratings
    Resource Management00 Ratings7.019 Ratings
    Gantt Charts00 Ratings6.517 Ratings
    Scheduling00 Ratings5.518 Ratings
    Workflow Automation00 Ratings6.014 Ratings
    Team Collaboration00 Ratings7.520 Ratings
    Support for Agile Methodology00 Ratings6.35 Ratings
    Support for Waterfall Methodology00 Ratings8.011 Ratings
    Document Management00 Ratings6.016 Ratings
    Email integration00 Ratings6.016 Ratings
    Mobile Access00 Ratings5.018 Ratings
    Timesheet Tracking00 Ratings7.519 Ratings
    Change request and Case Management00 Ratings6.96 Ratings
    Budget and Expense Management00 Ratings6.014 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Optimizely Content Marketing Platform and Zoho Projects
    Feature
    Optimizely Content Marketing Platform
    -
    Ratings
    Zoho Projects
    5.0
    13 Ratings
    42% below category average
    Quotes/estimates00 Ratings5.55 Ratings
    Invoicing00 Ratings5.012 Ratings
    Project & financial reporting00 Ratings6.55 Ratings
    Integration with accounting software00 Ratings3.013 Ratings
    Best Alternatives
    Optimizely Content Marketing PlatformZoho Projects
    Small Businesses
    Contently
    Score9.9 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Content Marketing PlatformZoho Projects
    Likelihood to Recommend
    3.5
    (52 ratings)
    6.5
    (24 ratings)
    Likelihood to Renew
    1.0
    (1 ratings)
    9.9
    (3 ratings)
    Usability
    3.2
    (47 ratings)
    5.6
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    7.4
    (9 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Optimizely Content Marketing PlatformZoho Projects
    Likelihood to Recommend
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
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    Zoho
    My work involves projects of 5-15 people with numerous projects running simultaneously. Prior to Zoho, I did not have a central location from which to view all project statuses at once. Zoho looks to provide this and also looks like it will deliver. I am anxious to see how our organization's use of it develops. At this time, I feel I am likely to recommend Zoho Projects because my organization has made great software decisions in the past so I have a level of trust already that the research has been done that Zoho is the best solution for our line of work.
    Incentivized
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    Pros
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
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    Zoho
    • We use it to manage our sales orders as there are lots of moving parts which are necessary to get client orders done properly.
    • I use it anytime I have a new idea I want to put into motion. As I can create a list for brainstorming, feedback, specific actions necessary in order to test and or implement the idea.
    • Unrelated to business, it's a great way to plan travel in order to make sure you don't forget those important things like passport, flight arrangement, client meeting confirmation, and meeting prep as far as what specific documents or things do you need to bring with you.
    • And since everyone is on the go and expected to keep up with work, the mobile/tablet app makes it a breeze to keep up, work on, and create new projects.
    Incentivized
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    Cons
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
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    Zoho
    • There is no ability to add custom fields in the "Bugs" module - for example, if we want to add fields such as Version Number.
    • Reporting is not integrated - its a fairly expensive add-on.
    • There is no easy way to track actual and completed dates for tasks - so historical variance analysis is not easy.
    Read full review
    Likelihood to Renew
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
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    Zoho
    I've reviewed about 8 other project management solutions and Zoho Projects is the best I've seen without being overly complicated. Zoho Projects keeps getting better! Recent new enhancements makes it even easier to navigate. There are new keyboard shortcuts that cut my time way down. The tools are very easy to use.
    Read full review
    Usability
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
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    Zoho
    Zoho Projects is an easy project management tool to use. It provides all the functionality that we required for handling projects. We can easily create personal forms for projects and tasks, allowing us to add and report on our own desire. Apart from this we can create and edit documents in real time which saves our time. This allows us to share text docs, presentations, tables with the whole team and we can work on them together
    Incentivized
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    Reliability and Availability
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Zoho
    Has not been down to my knowledge.
    Read full review
    Performance
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Zoho
    Speed meets my expectations.
    Read full review
    Support Rating
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    Zoho
    Although it might lack intuitiveness, once you get a hang of how Zoho Projects works, you can do a LOT. The impact good project management has on profitability is huge, and it has helped not only improve communication and coordination when working on a project, but more importantly have adequate tracking of time, due dates and potential bottle necks
    Incentivized
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    Online Training
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Zoho
    No answers on this topic
    Alternatives Considered
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
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    Zoho
    Zoho Projects provides a more limited set of functionality and customization options than other task/bug trackers on the market, but what it lacks in functionality it makes up for in ease of use. It probably has 80-90% of the features of its competitors but takes about a third of the time to get up and running and realizing value.
    Incentivized
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    Scalability
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Zoho
    No answers on this topic
    Return on Investment
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
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    Zoho
    • We needed a system to organize our growing business, so anything was better than what we had, which was nothing.
    • Recording time spend is a huge reason for using project software. It has made me aware of the tasks that are taking too long and where we are not being profitable as a company.
    • It has kept our team accountable for what needs to get completed and when projects are not in motion or completed timely. It's helpful to know in order to get billing out faster.
    Incentivized
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    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.

    Zoho Projects Screenshots

    Screenshot of Task Automation with Blueprint - Map out your entire workflow with no code as flowcharts. Automate your tasks and notifications and set approval criteria with blueprint.Screenshot of Intuitive Gantt Charts - Say what, say who, say when. And done. Zoho Projects' Gantt chart comes feature loaded with advanced operations such as Critical path and Baseline.Screenshot of Inbuilt Issue Tracker - You can log, organize, track, and fix any problems. Features such as status and workflow, can be customized to suit the exact needs of your project.Screenshot of Drag, Drop and Done - A view of your tasks as cards placed along columns. Helps you identify bottlenecks and reorganize quickly using drag and drop.Screenshot of A quick pulse of all your work - The Portfolio dashboard, is a compact overview of all the work that's been happening across projects with widgets that address the project level timeline, status, ownership, budget health, and clients.Screenshot of Looks that matter - A refreshing UI that supports multiple themes, including an eye-catching dark mode.