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Optimizely Web Experimentation vs. Oracle WebCenter Content

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Oracle WebCenter Content

    Score9.4 out of 10
    N/AOracle WebCenter Content is Oracle's ECM Suite. This product is tightly integrated to other Oracle products and provides ECM functionality to Siebel CRM and PeopleSoft. The WebCenter product family also includes Oracle's CMS (WebCenter Sites) which they acquired from FatWire.N/A
    Pricing
    Optimizely Web ExperimentationOracle WebCenter Content
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationOracle WebCenter Content
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationOracle WebCenter Content
    Considered Both Products
    Optimizely
    No answer on this topic
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    No answers on this topic
    Features
    Optimizely Web ExperimentationOracle WebCenter Content
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Oracle WebCenter Content
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Oracle WebCenter Content
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Oracle WebCenter Content
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Oracle WebCenter Content
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Oracle WebCenter Content
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Oracle WebCenter Content
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Enterprise Content Management
    Comparison of Enterprise Content Management features of Optimizely Web Experimentation and Oracle WebCenter Content
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Oracle WebCenter Content
    7.6
    4 Ratings
    6% below category average
    Content capture & imaging00 Ratings7.94 Ratings
    File sync, storage & archiving00 Ratings8.04 Ratings
    Document management00 Ratings8.64 Ratings
    Records management00 Ratings7.24 Ratings
    Content search & retrieval00 Ratings8.04 Ratings
    Enterprise content collaboration00 Ratings9.02 Ratings
    Content publishing & creation00 Ratings6.93 Ratings
    Security, risk management & information governance00 Ratings7.03 Ratings
    Contract lifecycle management00 Ratings7.01 Ratings
    Automated workflows00 Ratings7.12 Ratings
    Artificial intelligence00 Ratings6.01 Ratings
    Integration00 Ratings8.72 Ratings
    Best Alternatives
    Optimizely Web ExperimentationOracle WebCenter Content
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Egnyte
    Score9.3 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Epicor ECM
    Score7.7 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Dashpivot - By Sitemate
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationOracle WebCenter Content
    Likelihood to Recommend
    8.7
    (254 ratings)
    7.2
    (6 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    7.9
    (2 ratings)
    Usability
    10.0
    (58 ratings)
    6.0
    (1 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (16 ratings)
    5.0
    (1 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (163 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Web ExperimentationOracle WebCenter Content
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
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    Oracle
    WebCenter Content is suitable for payables invoice processing for companies with a huge volume of paper invoices. 80% of data entry effort can be reduced. For small companies with less volume, WebCenter may not make sense. WebCenter is not perfect. It has some issues. We raised enhancement requests with Oracle, hopefully, Oracle will resolve them soon.
    Incentivized
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    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
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    Oracle
    • It provided one single repository with a URL link to access each AP invoice.
    • It gives a life cycle to each invoice where a business user can perform some additional indexing as per their needs.
    • It also provides a reporting feature and a front-end for users to view invoices with ease and very helpful for auditing purpose.
    • It uses the BPEL engine to customize the life cycle and also it can automate the auto entry of supplier invoices in your EBS system.
    • Reduce a lot of manual efforts, manual errors and workforce.
    Incentivized
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    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
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    Oracle
    • Some functionality you would expect to be built-in (such as reporting for compliance) is not and requires other Oracle products to be integrated.
    • Separating an invoice with multiple lines for different departments is not an easy task.
    Incentivized
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    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
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    Oracle
    The challenges with converting to a completely new system create quite a barrier to switching to anything else. If we find another system that offers guaranteed improvements to the user interface -- as well as as a more coherent set of options for data interchanges with current and future enterprise data sources -- we would be more interested in swithing to that new product. Of course, the expense in purchasing competitor system, along with the costs of migrating all current content, along with retooling all existing workflows in place, would be carefully weighed against the benefits incurred from a switch-over.
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    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
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    Oracle
    It meets all required functionality requirements -- but handles none of them in an exceptional manner
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    Oracle
    No answers on this topic
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
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    Oracle
    No answers on this topic
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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    Oracle
    No answers on this topic
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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    Oracle
    No answers on this topic
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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    Oracle
    No answers on this topic
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
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    Oracle
    I can't really provide an answer for this question because I think the basic premise is flawed. Which system an organization selects is based (or should be based) on their unique business and organizational requirements, not the features of the system. We do not recommend a particular solution to a client based on subjective preference for one system over another but rather for its appropriateness to achieve a particular goal or collection of goals.
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    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
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    Oracle
    No answers on this topic
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
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    Oracle
    • We were looking for a scalable solution for invoice processing needs. WebCenter did fit the bill. It reduced manual data entry effort by 80%.
    • WebCenter saved our storage costs. We do not need to store the physical paper copies anymore in our expensive offices.
    • WebCenter increased the employee engagement and reduced monotonous data entry work. Employees now have time to spend on value-added work rather than data entry.
    • Auditors were happy with the tool, as they can retrieve any document with the click of a button as opposed to search and find a physical document.
    Incentivized
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    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.