OptinMonster vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OptinMonster
Score 9.4 out of 10
N/A
OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.
$7
per month (billed annually)
UserTesting
Score 8.3 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Pricing
OptinMonsterUserTesting
Editions & Modules
Basic
$7
per month billed annually
Plus
$19
per month billed annually
Pro
$29
per month billed annually
Growth
$49
per month billed annually
No answers on this topic
Offerings
Pricing Offerings
OptinMonsterUserTesting
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OptinMonsterUserTesting
Best Alternatives
OptinMonsterUserTesting
Small Businesses
Convert Experiences
Convert Experiences
Score 9.8 out of 10
Smartlook
Smartlook
Score 8.4 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.3 out of 10
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.3 out of 10
Optimal Workshop
Optimal Workshop
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OptinMonsterUserTesting
Likelihood to Recommend
9.3
(2 ratings)
8.3
(180 ratings)
Likelihood to Renew
-
(0 ratings)
5.3
(8 ratings)
Usability
10.0
(1 ratings)
8.1
(158 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
10.0
(2 ratings)
8.5
(158 ratings)
Implementation Rating
-
(0 ratings)
4.8
(4 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
OptinMonsterUserTesting
Likelihood to Recommend
Awesome Motive (OptinMonster)
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
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UserTesting
UserTesting makes finding respondents super quick and easy. I'm always amazed at how quickly I can fully recruit for an unmoderated or moderated test and how fast contributors are to upload their videos. Contributors are also well-trained to answer a prompt in its entirety and always provide thoughtful answers.
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Pros
Awesome Motive (OptinMonster)
  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
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UserTesting
  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
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Cons
Awesome Motive (OptinMonster)
  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
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UserTesting
  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
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Likelihood to Renew
Awesome Motive (OptinMonster)
No answers on this topic
UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Usability
Awesome Motive (OptinMonster)
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
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UserTesting
It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
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Reliability and Availability
Awesome Motive (OptinMonster)
No answers on this topic
UserTesting
Never encountered any problems
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Performance
Awesome Motive (OptinMonster)
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
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Support Rating
Awesome Motive (OptinMonster)
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
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UserTesting
I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
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Implementation Rating
Awesome Motive (OptinMonster)
No answers on this topic
UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Awesome Motive (OptinMonster)
We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
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UserTesting
The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
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Scalability
Awesome Motive (OptinMonster)
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
Awesome Motive (OptinMonster)
  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
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UserTesting
  • Increase in conversion rate of checkout completion following a redesign influenced by UserTesting through design iterations
  • Decrease in customer complaints regarding the checkout (-83%) following its redesign
  • Faster time to completion for AB Testing programme, and higher ROI as a result as tests had a higher chance of winning
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ScreenShots

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.