What users are saying about
5 Ratings
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Score 9 out of 100
26 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

OptinMonster

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
Bailey Witt, MBA | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

OptinMonster
Webtrends Optimize
8.3
a/b experiment testing
OptinMonster
Webtrends Optimize
9.1
Split URL testing
OptinMonster
Webtrends Optimize
8.2
Multivariate testing
OptinMonster
Webtrends Optimize
8.2
Multi-page/funnel testing
OptinMonster
Webtrends Optimize
8.2
Cross-browser testing
OptinMonster
Webtrends Optimize
8.2
Mobile app testing
OptinMonster
Webtrends Optimize
8.2
Test significance
OptinMonster
Webtrends Optimize
8.2
Visual / WYSIWYG editor
OptinMonster
Webtrends Optimize
8.2
Advanced code editor
OptinMonster
Webtrends Optimize
8.2
Page surveys
OptinMonster
Webtrends Optimize
8.2
Visitor recordings
OptinMonster
Webtrends Optimize
8.2
Preview mode
OptinMonster
Webtrends Optimize
8.2
Test duration calculator
OptinMonster
Webtrends Optimize
8.2
Experiment scheduler
OptinMonster
Webtrends Optimize
8.2
Experiment workflow and approval
OptinMonster
Webtrends Optimize
8.2
Dynamic experiment activation
OptinMonster
Webtrends Optimize
8.2
Client-side tests
OptinMonster
Webtrends Optimize
9.1
Server-side tests
OptinMonster
Webtrends Optimize
8.2
Mutually exclusive tests
OptinMonster
Webtrends Optimize
8.2

Audience Segmentation & Targeting

OptinMonster
Webtrends Optimize
8.2
Standard visitor segmentation
OptinMonster
Webtrends Optimize
9.1
Behavioral visitor segmentation
OptinMonster
Webtrends Optimize
8.2
Traffic allocation control
OptinMonster
Webtrends Optimize
7.3
Website personalization
OptinMonster
Webtrends Optimize
8.2

Results and Analysis

OptinMonster
Webtrends Optimize
8.1
Click analytics
OptinMonster
Webtrends Optimize
9.1
Scroll maps
OptinMonster
Webtrends Optimize
7.3
Form fill analysis
OptinMonster
Webtrends Optimize
7.3
Conversion tracking
OptinMonster
Webtrends Optimize
8.2
Goal tracking
OptinMonster
Webtrends Optimize
8.2
Test reporting
OptinMonster
Webtrends Optimize
8.2
Results segmentation
OptinMonster
Webtrends Optimize
8.2
CSV export
OptinMonster
Webtrends Optimize
8.2
Experiments results dashboard
OptinMonster
Webtrends Optimize
8.2

Pros

OptinMonster

  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
Charles Combs | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

OptinMonster

  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Bailey Witt, MBA | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

OptinMonster

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

OptinMonster

OptinMonster 10.0
Based on 1 answer
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
Charles Combs | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

OptinMonster

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

OptinMonster

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

OptinMonster

OptinMonster 10.0
Based on 2 answers
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Bailey Witt, MBA | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

OptinMonster

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

OptinMonster

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

OptinMonster

We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
Charles Combs | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

OptinMonster

  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
Bailey Witt, MBA | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Pricing Details

OptinMonster

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

OptinMonster
9.5
Webtrends Optimize
7.3

Likelihood to Renew

OptinMonster
Webtrends Optimize
5.3

Usability

OptinMonster
10.0
Webtrends Optimize
7.0

Reliability and Availability

OptinMonster
Webtrends Optimize
10.0

Performance

OptinMonster
Webtrends Optimize
10.0

Support Rating

OptinMonster
10.0
Webtrends Optimize
9.1

Online Training

OptinMonster
Webtrends Optimize
6.0

Implementation Rating

OptinMonster
Webtrends Optimize
7.0

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