The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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TrackMaven
Score8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…
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Pricing
Oracle CRM On Demand
TrackMaven
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle CRM On Demand
TrackMaven
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Oracle CRM On Demand
TrackMaven
Sales Force Automation
Comparison of Sales Force Automation features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
TrackMaven
-
Ratings
Customer data management / contact management
8.025 Ratings
00 Ratings
Workflow management
9.024 Ratings
00 Ratings
Territory management
8.024 Ratings
00 Ratings
Opportunity management
8.025 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
9.022 Ratings
00 Ratings
Contract management
9.024 Ratings
00 Ratings
Quote & order management
10.023 Ratings
00 Ratings
Interaction tracking
9.024 Ratings
00 Ratings
Channel / partner relationship management
10.023 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
TrackMaven
-
Ratings
Case management
10.024 Ratings
00 Ratings
Call center management
10.023 Ratings
00 Ratings
Help desk management
9.024 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
TrackMaven
-
Ratings
Lead management
8.024 Ratings
00 Ratings
Email marketing
9.022 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
TrackMaven
-
Ratings
Task management
9.023 Ratings
00 Ratings
Billing and invoicing management
9.022 Ratings
00 Ratings
Reporting
9.023 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
TrackMaven
-
Ratings
Forecasting
10.024 Ratings
00 Ratings
Pipeline visualization
6.623 Ratings
00 Ratings
Customizable reports
9.024 Ratings
00 Ratings
Customization
Comparison of Customization features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
TrackMaven
-
Ratings
Custom fields
9.024 Ratings
00 Ratings
Custom objects
9.024 Ratings
00 Ratings
Scripting environment
5.820 Ratings
00 Ratings
API for custom integration
9.023 Ratings
00 Ratings
Security
Comparison of Security features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
TrackMaven
-
Ratings
Single sign-on capability
10.022 Ratings
00 Ratings
Role-based user permissions
9.025 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
TrackMaven
-
Ratings
Social data
9.018 Ratings
00 Ratings
Social engagement
9.018 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Oracle CRM On Demand and TrackMaven
Feature
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
TrackMaven
-
Ratings
Marketing automation
9.022 Ratings
00 Ratings
Compensation management
9.020 Ratings
00 Ratings
Platform
Comparison of Platform features of Oracle CRM On Demand and TrackMaven
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely