Oracle Fusion Cloud ERP vs. Salesforce Marketing Cloud

Oracle Fusion Cloud is best suited if a customer moves from Oracle eBusiness Suite (on-prem) to a SaaS offering. The transition is comparatively manageable to implement. However, the customer must understand that we cannot have too many customizations in the SaaS model, so many heavily customized on-prem applications would need to be incorporated in the Cloud by using Cloud tools like Oracle Integration Cloud, Oracle Cloud Infrastructure Autonomous Database, Oracle APEX provisioned on OCI, etc.

Incentivized

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Incentivized

• I no longer need VPN to login into the ERP cloud system.
• I no longer need Java app required for form based application.
• Data uploading feature using excel was highly required as it makes user life easy.
• The application is self explanatory and easy to use.

Incentivized

• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

Incentivized

• Wide localization process.
• Automated (without a human) business operations, better rpa solutions, scanning, mobile app, etc
• Central systems for the company re using more than one erp systems.
• Better reporting tools
• Developer source also not such enough maybe to support them in each (in their market) countries.
• Price policy also

Incentivized

• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

Incentivized

Oracle ERP cloud is a significant investment for our company. It will be an ongoing software cost and there's no looking back on that. Our users have become very accustomed to this tool that it is not practically feasible to rip them off from this system. So yes we will continue to renew the subscription going forward.

Incentivized

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

I like the program, but it is only as good as the initial implementation and the user support required after go-live. I don't think pre-implementation training needs to be too much of a focus, but once you're live, there needs to be an intense focus on working with users and providing high-quality resources to help.

Incentivized

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Incentivized

The application is used by big banks like HSBC is a testament to its reliability. I did not hear or experience any outages.Oracle is in the hosting business since long. In its previous avatar, it used to be called as Oracle on demand. So oracle has enough experience and expertise in hosting and managing customers applications in their datacenters. Oracle is the only major company which has platform as a service, database as a service and software as a service product offerings on the cloud.Hence customers can rely on Oracle as many major fortune 500 companies do.

Incentivized

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Cloud performance is something that they need to improve. Also it is not consistent. Sometimes for some users it is slow while for others it is fast. This is frustrating for users especially when they are in the middle of what they are doing. We communicated this to Oracle and they suggested to submit request for environment re-sizing. But again this we think should be a proactive effort from Oracle rather than relying on customers to reach out. This is something Oracle definitely needs to work on.

Incentivized

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

Support is always providing step by step details to resolve any issue we encounter. If the issue is currently not a functionality or feature of the application they are supportive in offering guidance on submitting an enhancement request. Currently there is an enhancement that will be rolled out by Oracle that was designed for our organization.

Incentivized

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

Incentivized

The inperson trainings from Oracle University are effective. The trainers have vast experience and teached thousands of students. In person training will make people sit in a class and do the exercises. One can also learn from other students, who come with different background, industry etc. In person training will be an immersive experience and helps learn more in a short period of time.

Incentivized

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

We bought online training subscription from Oracle University. The subscription allowed our team to learn the nuts and bolts of the application.The subscription model helps access to all the modules as opposed to buying training for one module. We also leveraged guided learning subscription from Oracle. Guided learning is a state of the art learning application from Oracle. It resides within the application and guides the users on each and every step. This is learning by doing and is very effective. Once you buy guided learning, oracle keeps updating it with the release of new functionality in the quarterly upgrades.

Incentivized

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

Try to use the system as true to generic form as possible and cut over quickly. Parallel implementation is not recommended. If the numbers are accurate and materially similar to prior period - cut over. A small accounting adjustment is much better than millions in project overruns or dual system maintenance.

Incentivized

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

Oracle Cloud ERP is more flexible, more negotiable and has better breadth and support worldwide. Their reports are better and speed of implementation is faster. It stacks better since the company is larger, more stable, and has more research and development. There are more references to check with peers too.

Incentivized

We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.

Incentivized

was not involved with this part but i have not heard about clompaints

Incentivized

Orcle ERP Cloud transformed and stabilized in this past 2 years since it was implemented. We have past the auditor reviews and 24 month end closes and 8 quarter closes and 2 FY closes. Above all we do have SEC reporting with all this data. Having said that our ERP subscription is a worthy investment and highly reliable source of information for our organization's needs

Incentivized

Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Incentivized

• A tool that has made us able to get much ROI by the bank account integration, management of cash, and controlling business unit.
• Project management is made easy with its module and tracking with the exact time and issuance makes it more convenient and compatible for the return.
• Automation in pay and expenses improve the company’s visibility in the market.

Incentivized

• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

Incentivized