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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
    Pricing
    OutboundEngineSkyword
    Editions & Modules
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    No answers on this topic
    Offerings
    Pricing Offerings
    OutboundEngineSkyword
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup Fee$99 per userOptional
    Additional DetailsMore information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    OutboundEngineSkyword
    Considered Both Products
    Elm Street Technology
    No answer on this topic
    Skyword, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    42 Answers
    No answers on this topic
    Delivers good value for the price
    75%
    Delivers good value for the price
    38 Answers
    No answers on this topic
    Happy with the feature set
    75%
    Happy with the feature set
    42 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    67%
    Lived up to sales and marketing promises
    37 Answers
    No answers on this topic
    Implementation went as expected
    84%
    Implementation went as expected
    47 Answers
    No answers on this topic
    Features
    OutboundEngineSkyword
    Email & Online Marketing
    Comparison of Email & Online Marketing features of OutboundEngine and Skyword
    Feature
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    Skyword
    -
    Ratings
    Mobile optimization8.643 Ratings00 Ratings
    Email deliverability reporting3.050 Ratings00 Ratings
    List management6.044 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of OutboundEngine and Skyword
    Feature
    OutboundEngine
    5.4
    38 Ratings
    21% below category average
    Skyword
    -
    Ratings
    Automated sales alerts and tasks5.438 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of OutboundEngine and Skyword
    Feature
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Skyword
    -
    Ratings
    Social sharing and campaigns10.048 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of OutboundEngine and Skyword
    Feature
    OutboundEngine
    -
    Ratings
    Skyword
    8.2
    3 Ratings
    5% above category average
    Content hub00 Ratings8.53 Ratings
    Content distribution00 Ratings8.53 Ratings
    Content promotion00 Ratings7.52 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of OutboundEngine and Skyword
    Feature
    OutboundEngine
    -
    Ratings
    Skyword
    8.5
    3 Ratings
    14% above category average
    Closed-loop tracking and reporting00 Ratings8.03 Ratings
    Content performance analytics00 Ratings9.03 Ratings
    Best Alternatives
    OutboundEngineSkyword
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    LocaliQ
    Score8.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutboundEngineSkyword
    Likelihood to Recommend
    10.0
    (61 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.6
    (7 ratings)
    -
    (0 ratings)
    Availability
    8.8
    (27 ratings)
    -
    (0 ratings)
    Support Rating
    7.9
    (24 ratings)
    10.0
    (1 ratings)
    User Testimonials
    OutboundEngineSkyword
    Likelihood to Recommend
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
    Read full review
    Pros
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
    Read full review
    Cons
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
    Read full review
    Likelihood to Renew
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Skyword, Inc
    No answers on this topic
    Usability
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Skyword, Inc
    No answers on this topic
    Reliability and Availability
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Support Rating
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
    Read full review
    Alternatives Considered
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Return on Investment
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.