TrustRadius: an HG Insights company

Outgrow vs. Salesforce Marketing Cloud Social Studio (discontinued)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Outgrow

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations

    $22

    per month per user

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Freelancer Plan
    $22
    per month per user
    Freelancer Pro
    $45
    per month per user
    Essentials Plan
    $115
    per month for 3 users
    Business Plan
    $720
    per month
    Enterprise Plan
    Custom Pricing
    Agency Plan
    Custom Pricing
    per Client
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.—
    More Pricing Information
    Community Pulse
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Outgrow
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Content Creation
    Comparison of Content Creation features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    6.2
    32 Ratings
    23% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Ideation7.031 Ratings00 Ratings
    Approval workflows6.517 Ratings00 Ratings
    Content collaboration5.025 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    6.8
    38 Ratings
    14% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Content hub5.527 Ratings00 Ratings
    Forms / Gated content7.032 Ratings00 Ratings
    Embedded CTAs6.134 Ratings00 Ratings
    Content distribution9.11 Ratings00 Ratings
    Content promotion7.030 Ratings00 Ratings
    Content automation6.025 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    6.3
    39 Ratings
    16% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Audience profiling and targeting6.629 Ratings00 Ratings
    Closed-loop tracking and reporting6.530 Ratings00 Ratings
    Content performance analytics5.535 Ratings00 Ratings
    Campaign optimization dashboard5.528 Ratings00 Ratings
    Competitive analytics7.31 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Outgrow and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Outgrow
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Contently
    Score9.9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    7.5
    (42 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.8
    (38 ratings)
    Usability
    8.0
    (3 ratings)
    8.0
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.6
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.4
    (5 ratings)
    Support Rating
    9.4
    (4 ratings)
    9.0
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.8
    (6 ratings)
    User Testimonials
    OutgrowSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Outgrow
    Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    Outgrow
    • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
    • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
    • They ensure that you have a high degree of creativity.
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    Outgrow
    • The UI is a bit elaborate, it seems a bit too much when I want something basic
    • The results emails were a bit confusing to setup but support was great in getting this fixed
    • Only one Admin can use the basic service
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    Outgrow
    No answers on this topic
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Outgrow
    It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    Outgrow
    No answers on this topic
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Outgrow
    No answers on this topic
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Outgrow
    Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
    Incentivized
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    Online Training
    Outgrow
    No answers on this topic
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Outgrow
    No answers on this topic
    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Outgrow
    The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
    Incentivized
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Return on Investment
    Outgrow
    • Outgrow has helped me sell more life insurance through the use of interactive calculators.
    • Outgrow has helped me attract more referral partners thus helping my agency grow.
    • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
    Read full review
    ScreenShots

    Outgrow Screenshots

    Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizProduct screenshot