Panopto is a video management platform for businesses and universities from the company of the same name in Seattle, supporting the recording, sharing, live streaming, and (after recording) sharing via LMS or internal video site, video search, and virtual classroom.
$14.99
per month
Wistia
Score 9.4 out of 10
N/A
Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
$24
per month
Pricing
Panopto
Wistia
Editions & Modules
Pro
$14.99
per month
Free
$0
up to 10 videos
Plus
$24
per month
Pro Plan
$99
per month
Advanced Plan
$399
per month
Offerings
Pricing Offerings
Panopto
Wistia
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
20% discount for annual pricing.
More Pricing Information
Community Pulse
Panopto
Wistia
Features
Panopto
Wistia
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Panopto
7.0
6 Ratings
8% below category average
Wistia
-
Ratings
Video personalization
7.06 Ratings
00 Ratings
eCommerce
6.01 Ratings
00 Ratings
Support for advertisements
7.01 Ratings
00 Ratings
Video SEO
8.02 Ratings
00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Panopto
9.4
7 Ratings
40% above category average
Wistia
-
Ratings
Integration to LMS
9.47 Ratings
00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Panopto
8.8
10 Ratings
1% below category average
Wistia
-
Ratings
Video access controls
9.09 Ratings
00 Ratings
User management
9.010 Ratings
00 Ratings
Video link sharing
10.010 Ratings
00 Ratings
Internal video
8.010 Ratings
00 Ratings
External video
8.09 Ratings
00 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Panopto
8.5
10 Ratings
0% above category average
Wistia
-
Ratings
Player customization
7.08 Ratings
00 Ratings
Embedded videos
9.08 Ratings
00 Ratings
Video quality / Bandwidth controls
8.89 Ratings
00 Ratings
Mobile compatibility
9.08 Ratings
00 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Panopto
7.5
10 Ratings
4% below category average
Wistia
-
Ratings
A/B testing
9.04 Ratings
00 Ratings
Streaming quality reports
6.04 Ratings
00 Ratings
Per viewer tracking
8.010 Ratings
00 Ratings
Per video tracking
8.010 Ratings
00 Ratings
Video analytics dashboard
6.38 Ratings
00 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Panopto
8.1
9 Ratings
7% below category average
Wistia
-
Ratings
On-Demand video
7.68 Ratings
00 Ratings
Live streaming
7.28 Ratings
00 Ratings
Impact of streaming on network
8.04 Ratings
00 Ratings
Video upload & format support
9.08 Ratings
00 Ratings
Video library / File management
9.29 Ratings
00 Ratings
Video portal
7.88 Ratings
00 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Panopto is great if you have a lot of video content that you need to put in a central repository. It makes it easy to manage who sees it and how it is categorized. The captioning features are also really good too. For folks to view the video, they don't need a Panopto account. You can send them a direct link. If you want to upload videos, however, they will need a Panopto account. If you only have a few videos or care less about usage statistics, SharePoint may be a better file repository option
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Simple to use - It really is a click-and-go system. Log in, click on record, and you're set.
Flexible - It allows multiple information-rich inputs to be recorded simultaneously (for example, the screen, webcams, microphones, etc.). For some demonstrations, having multiple perspectives/views can be beneficial. The ability to add multiple webcams enhanced the value of some of my recordings.
Reliable - This is critical when an unforeseen opportunity arises and you want to capture it visually and with audio. I had multiple experiences where a unique person was available briefly and due to Panopto's reliability, I was able to capture content that would otherwise have been seen by only those physically present at the time.
Panopto doesn't fully support Ultra courses in Blackboard - we can do quizzing, which is very helpful, but we can't do video submissions like an Original course.
There is no built-in certificate option for completing a video and its quiz questions, which requires us to use additional systems for tracking and awarding.
Analytics are mediocre. The reporting tools are challenging to use and to get clear information on a consistent basis.
Quizzing is limited to multiple choice or T/F -- there is no reflection point or open-ended question format.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
Panopto has been quick to answer any questions, but their rollouts and updates have caused issues where we felt a little blindsided by unexpected changes. Their development cycle is slow and often their promises for future updates have been extremely slow or never come.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Cost wise, unless you have a huge audience, Panopto is better. Both Zoom Meeting and Kaltura and for more expensive and a smaller program/company may not have the demand to justify them. Kaltura- is a far superior tool, the UI is much more modern and easier for a novice user to understand, and it makes sharing videos amongst faculty much easier. The LMS integration if far smoother and the recording is much easier and faster (from within the LMS). The analytics are also present in a much cleaner and digestible way. Lastly, the quizzing feature is far more robust. Zoom - Smoother at streaming and live interactions. Stronger chat feature and supports larger audiences, it can handle over 100 HD webcams at once if needed. It does basic desktop capture and supporting audio-only formats that can easily be converted to Podcast or Soundcloud. Google Loom - This one is not listed above as it's rather new but its a FREE tool for fast video/desktop/PPT recordings and it's extremely fast and easy to share. That said it's pretty basic as far as any additional features are concerned. Post-production editing is limited to basic timeline trimming.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.