Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Paper.li
Score 5.9 out of 10
N/A
Paper.li is an automated content marketing solution that uses automated workflows to crawl millions of sites worldwide to collect content and produce automated products like newsletters.N/A
PathFactory
Score 8.2 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
Paper.liPathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Paper.liPathFactory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Paper.liPathFactory
Top Pros
Top Cons

No answers on this topic

Features
Paper.liPathFactory
Content Creation
Comparison of Content Creation features of Product A and Product B
Paper.li
10.0
1 Ratings
22% above category average
PathFactory
-
Ratings
Ideation10.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Paper.li
8.6
1 Ratings
6% above category average
PathFactory
9.1
139 Ratings
12% above category average
Content hub10.01 Ratings9.2132 Ratings
Embedded CTAs4.01 Ratings9.1116 Ratings
Content distribution10.01 Ratings9.09 Ratings
Content promotion9.01 Ratings9.06 Ratings
Content automation10.01 Ratings9.3103 Ratings
Forms / Gated content00 Ratings8.8132 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Paper.li
8.0
1 Ratings
3% above category average
PathFactory
9.0
139 Ratings
15% above category average
Campaign optimization dashboard8.01 Ratings8.98 Ratings
Audience profiling and targeting00 Ratings9.1114 Ratings
Closed-loop tracking and reporting00 Ratings8.9109 Ratings
Content performance analytics00 Ratings9.2138 Ratings
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User Ratings
Paper.liPathFactory
Likelihood to Recommend
10.0
(1 ratings)
9.0
(140 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(7 ratings)
Usability
-
(0 ratings)
9.3
(3 ratings)
Availability
-
(0 ratings)
9.8
(8 ratings)
Performance
-
(0 ratings)
10.0
(8 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
10.0
(7 ratings)
Implementation Rating
-
(0 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Paper.liPathFactory
Likelihood to Recommend
Paper.li
You don't have a bandwidth to come up with new fresh content daily for Twitter but want to keep the account active.
Read full review
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Pros
Paper.li
  • Adds visibility to your account - set the criteria up and have the ejournal run automatically sending out tweets daily that tag other industry handles and hashtags. By doing so you will keep your account active with minimal time investment.
  • Pose as a thought leader by sharing relevant content and industry news and get more Twitter followers
  • Get free traffic to your pages by expanding on your company or service in the bio section and linking back
Read full review
PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
Read full review
Cons
Paper.li
  • Lots of great features are no longer there
Read full review
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Read full review
Likelihood to Renew
Paper.li
No answers on this topic
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Read full review
Usability
Paper.li
No answers on this topic
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Read full review
Reliability and Availability
Paper.li
No answers on this topic
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
Paper.li
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
Paper.li
No answers on this topic
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
Paper.li
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
Paper.li
No answers on this topic
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
Paper.li
No answers on this topic
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
Paper.li
I have tried Scoop.it but it's not really an alternative. I'm not aware of any other products similar to Paper.li
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
Paper.li
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
Paper.li
No answers on this topic
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.