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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Percolate, now part of Seismic

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A
    Pricing
    Percolate, now part of SeismicSkyword
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Percolate, now part of SeismicSkyword
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Percolate, now part of SeismicSkyword
    Considered Both Products
    Discontinued Products
    Chose Percolate, now part of Seismic
    Three major areas separate Percolate from the competition in my POV:
    • They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or …
    Incentivized
    Skyword, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Percolate, now part of SeismicSkyword
    Content Creation
    Comparison of Content Creation features of Percolate, now part of Seismic and Skyword
    Feature
    Percolate, now part of Seismic
    8.5
    13 Ratings
    8% above category average
    Skyword
    -
    Ratings
    Ideation7.011 Ratings00 Ratings
    Approval workflows9.013 Ratings00 Ratings
    Content collaboration9.011 Ratings00 Ratings
    Content calendar8.013 Ratings00 Ratings
    Network for content licensing/production9.34 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Percolate, now part of Seismic and Skyword
    Feature
    Percolate, now part of Seismic
    7.8
    13 Ratings
    0% below category average
    Skyword
    8.2
    3 Ratings
    5% above category average
    Content hub8.012 Ratings8.53 Ratings
    Content distribution8.012 Ratings8.53 Ratings
    Content promotion7.010 Ratings7.52 Ratings
    Content automation8.012 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic and Skyword
    Feature
    Percolate, now part of Seismic
    7.3
    13 Ratings
    1% below category average
    Skyword
    8.5
    3 Ratings
    14% above category average
    Closed-loop tracking and reporting7.011 Ratings8.03 Ratings
    Content performance analytics7.013 Ratings9.03 Ratings
    Campaign optimization dashboard8.03 Ratings00 Ratings
    Best Alternatives
    Percolate, now part of SeismicSkyword
    Small Businesses
    Contently
    Score9.9 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Percolate, now part of SeismicSkyword
    Likelihood to Recommend
    9.0
    (14 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Percolate, now part of SeismicSkyword
    Likelihood to Recommend
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Usability
    Discontinued Products
    Easy to set up approval flows, but not always necessary to follow all the requires steps
    Incentivized
    Read full review
    Skyword, Inc
    No answers on this topic
    Support Rating
    Discontinued Products
    No answers on this topic
    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
    Read full review
    Skyword, Inc
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.