A solution to amplify content with AI-powered social publishing. Used to grow and engage an audience through real-time data and machine-learning optimization, guiding users to content, and to just the right place in the social conversation.
Socialflow was acquired by Piano in 2022, and is now a Piano solution.
N/A
Tailwind
Score7.5 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
Piano Amplifier
Tailwind
Editions & Modules
No answers on this topic
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
Piano Amplifier
Tailwind
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Piano Amplifier
Tailwind
Listening/monitoring
Comparison of Listening/monitoring features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.0
2 Ratings
42% below category average
Tailwind
9.2
4 Ratings
18% above category average
Boolean keyword searches
5.12 Ratings
9.52 Ratings
Filtering out noise/spam
4.62 Ratings
8.93 Ratings
Sentiment analysis
5.12 Ratings
8.94 Ratings
Broad channel coverage
5.12 Ratings
9.44 Ratings
Publishing
Comparison of Publishing features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.1
3 Ratings
46% below category average
Tailwind
4.7
12 Ratings
54% below category average
Content planning and scheduling
5.13 Ratings
5.912 Ratings
Audience targeting
5.13 Ratings
3.89 Ratings
Content optimization
5.13 Ratings
3.812 Ratings
Workflow management
5.13 Ratings
5.210 Ratings
Engagement
Comparison of Engagement features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.0
3 Ratings
48% below category average
Tailwind
5.7
10 Ratings
35% below category average
Automated routing and prioritization
5.12 Ratings
5.98 Ratings
Customer interaction histories
4.62 Ratings
5.25 Ratings
Bulk actions
5.13 Ratings
5.98 Ratings
Marketing
Comparison of Marketing features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.1
3 Ratings
41% below category average
Tailwind
7.7
8 Ratings
0% below category average
Lead generation
5.13 Ratings
5.07 Ratings
Content marketing
5.13 Ratings
5.98 Ratings
Paid media management
5.13 Ratings
10.05 Ratings
Campaigns and promotions
5.13 Ratings
10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.7
3 Ratings
37% below category average
Tailwind
4.0
12 Ratings
70% below category average
Twitter
5.13 Ratings
00 Ratings
Facebook
5.13 Ratings
1.01 Ratings
LinkedIn
5.13 Ratings
00 Ratings
Google+
9.01 Ratings
00 Ratings
Instagram
5.13 Ratings
4.58 Ratings
Pinterest
5.12 Ratings
6.612 Ratings
YouTube
5.12 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
5.1
3 Ratings
41% below category average
Tailwind
7.3
10 Ratings
6% below category average
Campaign success analytics
5.13 Ratings
5.29 Ratings
Real-time tracking
5.13 Ratings
7.08 Ratings
Competitor analysis
5.12 Ratings
9.76 Ratings
Account management
Comparison of Account management features of Piano Amplifier and Tailwind
Feature
Piano Amplifier
7.1
3 Ratings
11% below category average
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges
7.13 Ratings
1.07 Ratings
Mobile access
7.13 Ratings
5.17 Ratings
Best Alternatives
Piano Amplifier
Tailwind
Small Businesses
Sendible
Score7.2 out of 10
Sendible
Score7.2 out of 10
Medium-sized Companies
Emplifi
Score8.9 out of 10
Emplifi
Score8.9 out of 10
Enterprises
Salesforce Marketing Cloud Social Studio (discontinued)
Score8.1 out of 10
Salesforce Marketing Cloud Social Studio (discontinued)
SocialFlow is well suited for Platform & keyword research : 1. In-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social mediaplatforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms data extraction 2. Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual minimum (if applicable)
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I give this rating as an outcome to understand competitor social strategy to improve strategic positioning. Drive improvement by benchmarking and serving to compete on content Identify trends, topics/themes, potential threats, etc. Improve campaigns by measuring and comparing audience reach, Interaction, etc. Measure engagement rate to analyze audience association. What themes/topics are generating higher engagement Insights to assist marketing teams in planning future campaigns
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've also evaluated HootSuite and Sprout Social, and we used both in the past. SocialFlow is superior in its content system for creating, editing, and publishing posts. It's ideal for a team of our size. The cost is fair. It was overall the best option in all of the categories we were looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info