TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Podium

    Score7 out of 10
    N/APodium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.N/A

    Surfer SEO

    Score8.8 out of 10
    N/ASurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.

    $119

    per month

    Pricing
    PodiumSurfer SEO
    Editions & Modules
    No answers on this topic
    Standard
    $119
    per month
    Pro
    $219
    per month
    Peace of Mind
    $359
    per month
    Offerings
    Pricing Offerings
    PodiumSurfer SEO
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    PodiumSurfer SEO
    Considered Both Products
    Podium
    No answer on this topic
    Surfer
    No answer on this topic
    Key User Insights
    Would buy again
    58%
    Would buy again
    19 Answers
    No answers on this topic
    Delivers good value for the price
    58%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    64%
    Happy with the feature set
    21 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    52%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    59%
    Implementation went as expected
    17 Answers
    No answers on this topic
    Features
    PodiumSurfer SEO
    SEO
    Comparison of SEO features of Podium and Surfer SEO
    Feature
    Podium
    -
    Ratings
    Surfer SEO
    8.1
    3 Ratings
    5% above category average
    Keyword analysis00 Ratings9.03 Ratings
    Backlink management00 Ratings4.01 Ratings
    SERP ranking tracking00 Ratings9.02 Ratings
    Page grader00 Ratings9.03 Ratings
    Competitive analysis00 Ratings9.03 Ratings
    Site audit / diagnostics00 Ratings9.02 Ratings
    Site recommendations00 Ratings9.01 Ratings
    Task management00 Ratings7.02 Ratings
    SEO Channels
    Comparison of SEO Channels features of Podium and Surfer SEO
    Feature
    Podium
    -
    Ratings
    Surfer SEO
    7.0
    1 Ratings
    8% below category average
    Local SEO00 Ratings6.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Podium and Surfer SEO
    Feature
    Podium
    -
    Ratings
    Surfer SEO
    8.0
    2 Ratings
    5% below category average
    Multi-domain support00 Ratings8.02 Ratings
    Integration with web analytics tools00 Ratings8.01 Ratings
    Best Alternatives
    PodiumSurfer SEO
    Small Businesses
    Affinity CRM
    Score9.2 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Hunter
    Score7.8 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    No answers on this topic
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PodiumSurfer SEO
    Likelihood to Recommend
    6.9
    (43 ratings)
    9.6
    (3 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (5 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (13 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PodiumSurfer SEO
    Likelihood to Recommend
    Podium
    Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
    Incentivized
    Read full review
    Surfer
    Surfer is well suited for:
    • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
    • To identify NLP terms and the frequency of terms to be added to the page
    • To find internal linking opportunities
    • To plan pillar pages/topic clusters
    Surfer is not a tool for
    • Technical SEO
    • Crawl Audits
    • Serp / Keyword Tracking
    • Project Management
    Incentivized
    Read full review
    Pros
    Podium
    • Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
    • Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
    • Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!
    Read full review
    Surfer
    • Analysis for on-page ranking factors
    • Competition analytics
    • NLP Analysis for webpage content
    • Content SEO scoring
    • Content editor with details about what to rank for
    • Plugin that helps with search data on Google
    Incentivized
    Read full review
    Cons
    Podium
    • Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.
    Incentivized
    Read full review
    Surfer
    • Can improve their algorithm to serve better for technical articles
    Read full review
    Likelihood to Renew
    Podium
    Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Usability
    Podium
    While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
    Read full review
    Surfer
    Because, I've been using this tool since many years and I haven't looked for any other tool when it comes to content optimization
    Read full review
    Reliability and Availability
    Podium
    We haven't had any outages or issues whenever we need it over the last few years of use
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Performance
    Podium
    It moves quickly and has no issues with delays. Performance is good as it is a web-based tool
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Support Rating
    Podium
    I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Implementation Rating
    Podium
    We only had a hard time getting our technicians to remember to send the review invites.
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Alternatives Considered
    Podium
    We use Digital Air Strike at our two GM dealerships because it is one of a small list of reputation management companies authorized by GM as part of their SFE program. Digital Air Strike surveys our customers and invites them to write a review about our dealership. It is not as effective or flexible as Podium so we have been using Podium at those dealerships alongside Digital Air Strike. We also recently started a trial use of ReplyPro which is a service that monitors review sites and writes customized responses to positive reviews and suggested responses to negative reviews. I'd like to see Podium add this as part of their service so we can consolidate 3rd party vendors and manage every aspect of online reputation management from one place.
    Incentivized
    Read full review
    Surfer
    Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
    Incentivized
    Read full review
    Scalability
    Podium
    Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
    Incentivized
    Read full review
    Surfer
    No answers on this topic
    Return on Investment
    Podium
    • I am glad there are card readers now, sales team members too often try to just send a request instead of taking payment onsite.
    • It's made capturing messaging leads much easier.
    • It's worth the cost but if it did a few more things it would be worth a lot more to us. Document signatures, surveying after jobs, even geotagging of photos/reviews for SEO
    Read full review
    Surfer
    • SuferSEO has helped us rank in the top 10 for results that are over 1M in search volume
    • SurferSEO gives our team the ability to rank quicker than without the tool
    • SurferSEO helps us close prospects by showing them the depth of our analysis and knowledge.
    • SurferSEO makes our agency look and feel like a professional that knows what they are doing
    Incentivized
    Read full review
    ScreenShots