TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Postmark

    Score7.7 out of 10
    N/APostmark is a fast, reliable email delivery service designed for transactional emails. It ensures high deliverability, scalability, and real-time email tracking, providing developers with the tools to send critical notifications securely and efficiently.

    $15

    per month

    ReachMail

    Score9.9 out of 10
    N/AReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.

    $9

    per month

    Pricing
    PostmarkReachMail
    Editions & Modules
    Basic (10,000 Emails per Month)
    $15.00
    per month
    Pro (50,000 Emails per Month)
    $60.50
    per month
    Platform (120,000 Emails per Month)
    $138.00
    per month
    Basic
    $9.00
    per month
    Prro
    $29.00
    per month
    Offerings
    Pricing Offerings
    PostmarkReachMail
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    PostmarkReachMail
    Considered Both Products
    ActiveCampaign
    No answer on this topic
    ReachMail, Inc
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    PostmarkReachMail
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Postmark and ReachMail
    Feature
    Postmark
    -
    Ratings
    ReachMail
    9.2
    9 Ratings
    14% above category average
    WYSIWYG email editor00 Ratings9.07 Ratings
    Dynamic content00 Ratings10.06 Ratings
    Ability to test dynamic content00 Ratings10.06 Ratings
    Landing pages00 Ratings5.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings9.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.09 Ratings
    Triggered drip sequences00 Ratings10.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Postmark and ReachMail
    Feature
    Postmark
    -
    Ratings
    ReachMail
    9.7
    9 Ratings
    24% above category average
    Dashboards00 Ratings10.08 Ratings
    Standard reports00 Ratings9.09 Ratings
    Custom reports00 Ratings10.05 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Postmark and ReachMail
    Feature
    Postmark
    -
    Ratings
    ReachMail
    9.8
    1 Ratings
    18% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings9.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings9.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    PostmarkReachMail
    Small Businesses
    Sinch Mailgun
    Score9.3 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Amazon SES
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PostmarkReachMail
    Likelihood to Recommend
    10.0
    (10 ratings)
    10.0
    (11 ratings)
    Usability
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    Support Rating
    9.4
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    PostmarkReachMail
    Likelihood to Recommend
    ActiveCampaign
    If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
    Incentivized
    Read full review
    ReachMail, Inc
    The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Great, helpful customer support (rarely needed)
    • Reliable product
    • Well thought out interface, easy setup
    • Great ongoing visibility into status of emails sent through Postmark
    Read full review
    ReachMail, Inc
    • I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
    • ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
    • These folks know what they’re doing. I can’t speak highly enough about ReachMail.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
    Incentivized
    Read full review
    ReachMail, Inc
    • There are no batch report downloads. When I have multiple variations and waves in a campaign, I have to download reports individually. I'd like for a way to download one report of all sends during a certain time period, or given another set of parameters.
    • It would save a lot of time if we had the ability to upload multiple images or assets at once.
    • There's only a two-level "tree" of organization of lists and suppression lists. It would be great if we had the abililty to nest lists into better categories, rather than having to scroll through one giant list of suppressions or deployment lists. Something like a 2015 folder, then inside that a Business Unit folder, then inside that, a Campaign folder, etc. This would make things much easier to find.
    Incentivized
    Read full review
    Usability
    ActiveCampaign
    The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.
    Read full review
    ReachMail, Inc
    Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals
    Incentivized
    Read full review
    Support Rating
    ActiveCampaign
    Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy
    Incentivized
    Read full review
    ReachMail, Inc
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.
    Incentivized
    Read full review
    ReachMail, Inc
    In my opinion, ReachMail is a good competitor to Mailchimp, probably has more features though and analytics to help organize information. There are also a lot more third party integrations that have helped us compared to other apps that we've tried before, but ReachMail has been the most useful, for me personally and my team
    Incentivized
    Read full review
    Return on Investment
    ActiveCampaign
    • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
    Incentivized
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    ReachMail, Inc
    • None. I signed up for a pay account so only had to spend a dollar for the first month. Even that was a waste as I simply can't send emails out with their forced unsubscribe header. If it was the typical CAN-SPAM footer it would be fine, but it just looks awful.
    Incentivized
    Read full review
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