Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page.
Postwire merged with the Social Communications Company in 2015.
$20
per month
Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor says powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be…
Postwire is best used in any type of situation where you're trying to deliver data sheets, content or videos to customer or clients in one please. Instead of sending multiple emails with a lot of stuff attached, this is a great place to store it. It looks professional and often times, the client appreciates not having to look through all of their emails.
Seismic excels at being a one-stop shop for all content that is relevant to salespeople and the deal cycles they work through. It does a great job not only making content and training readily available but also at distributing the right content at the right time/for the right scenario. Based on my experience with the tool, this was a go-to for many reps (myself included) because it saved us so much time. Rather than sifting through documents and collateral, we could easily find what we needed in a matter of moments.
Seismic allows for one location to store all relevant content so that associates are not having to spend as much time searching for what they need.
Seismic provides the ability to fully customize content such that one template can serve many needs with the simple ability to answer questions that drive the customization in the content. This customization can range from simple to quite complex depending on your level of expertise with the tool.
Seismic provides a lot of flexibility when it comes to organizing your content and how to make the experience of accessing that content unique to the needs of each user in the system.
Unfortunately, the decision to renew does not fall on me. However, I have told the decision maker that I believe that we utilized Postwire incorrectly when we started. I believe that rather than sending links to our Postwire pages to prospective clients in our introduction email, they would be better suited to send after connecting and agreeing to send them additional information. That way, you can explain that it will be in the format of a Postwire link due to it's ease of use.
Seismic's support team has been exceptional at providing support when an issue has come up, or when we have had questions regarding the platform. They have responded quickly, and I feel as if they truly try to find a solution to the quickest of their abilities. My team and I truly feel supported when it comes to reaching out to Seismic.
Clearside has less features and is very simple. It's convenient because it comes free with Sales Navigator. There is limited functionality and you can only have a certain number of different clear slides accessible at once. There is also a lot of other random LinkedIn content that shows up on ClearSlide, but I'm not a fan. I prefer paying with Postwire over free with LinkedIn.
Savo, Google Drive, Shared folders Savo - was best in class a long time ago (and has since been bought by Seismic) - but required a lot of administrative work to setup and maintain. I had three people working on it full time to create pages and managing content. Shared folders and google drive are good to share content, but terrible at searching and tagging (not fully indexed and no tagging)
We can quickly generate product-specific proposals.
We've experienced repeated frustrations while trying to edit/update the LiveDoc.
Errors in LiveDoc coding have occasionally produced errors in the generated proposals where certain fields (Customer Name, for example) should have been automatically completed but were not.
