TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Publer

    Score9.5 out of 10
    N/APubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…

    $5

    per month per user

    Yotpo

    Score7 out of 10
    N/AYotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.

    $799

    per month

    Pricing
    PublerYotpo
    Editions & Modules
    Professional
    $5
    per month per user
    Business
    $10
    per month per user
    Enterprise
    Custom Pricing
    Premium
    $799
    per month
    Free
    Free
    Includes 50 Monthly Orders
    Offerings
    Pricing Offerings
    PublerYotpo
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.—
    More Pricing Information
    Features
    PublerYotpo
    Publishing
    Comparison of Publishing features of Publer and Yotpo
    Feature
    Publer
    9.0
    73 Ratings
    10% above category average
    Yotpo
    -
    Ratings
    Content planning and scheduling9.673 Ratings00 Ratings
    Content optimization8.769 Ratings00 Ratings
    Workflow management8.767 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Publer and Yotpo
    Feature
    Publer
    8.4
    61 Ratings
    3% above category average
    Yotpo
    -
    Ratings
    Automated routing and prioritization8.450 Ratings00 Ratings
    Bulk actions8.460 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Publer and Yotpo
    Feature
    Publer
    9.4
    70 Ratings
    12% above category average
    Yotpo
    -
    Ratings
    Twitter9.249 Ratings00 Ratings
    Facebook9.164 Ratings00 Ratings
    LinkedIn9.554 Ratings00 Ratings
    Google+9.729 Ratings00 Ratings
    Instagram9.465 Ratings00 Ratings
    Pinterest9.735 Ratings00 Ratings
    YouTube9.442 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Publer and Yotpo
    Feature
    Publer
    8.0
    54 Ratings
    3% above category average
    Yotpo
    -
    Ratings
    Campaign success analytics8.352 Ratings00 Ratings
    Competitor analysis7.743 Ratings00 Ratings
    Account management
    Comparison of Account management features of Publer and Yotpo
    Feature
    Publer
    8.7
    57 Ratings
    9% above category average
    Yotpo
    -
    Ratings
    Role-based user permissions & privileges8.651 Ratings00 Ratings
    Mobile access8.854 Ratings00 Ratings
    Best Alternatives
    PublerYotpo
    Small Businesses
    Sendible
    Score7.2 out of 10
    No answers on this topic
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PublerYotpo
    Likelihood to Recommend
    9.5
    (74 ratings)
    8.0
    (25 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    5.0
    (1 ratings)
    Usability
    9.1
    (54 ratings)
    9.4
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.5
    (13 ratings)
    Configurability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PublerYotpo
    Likelihood to Recommend
    Publer
    Where Publer is well suited: + Organisation of multiple social media accounts for when you have multiple brands + The integration of Google Maps makes it easy to organise multiple locations + Calendar with a nice overview makes it easy to see your social media planning for the following period of time Where it is less suited for: - Comparing competition and ideal posting time is quite a surplus in cost - No native Dutch version
    Read full review
    Yotpo
    If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
    Incentivized
    Read full review
    Pros
    Publer
    • A unified drag-and-drop calendar with genuine native previews allows us to bulk-upload images or videos, shuffle posts between dates and platforms, and see exactly how each platform (FB, IG, TikTok, Threads, etc.) will display before we hit “Schedule.”
    • Role-based approvals that streamline teamwork: interns draft, managers approve, and the audit trail ensures that nothing inconsistent slips through.
    • Quick-glance analytics built right into the calendar, surface engagement spikes, best-time suggestions and post-level stats without exporting to another tool, so we can tweak campaigns on the spot.
    Read full review
    Yotpo
    • Yotpo alerts us by email when a new review comes in which encourages us to log in and check the Yopto dashboard to see if anything needs tending to.
    • With one click we can publish a Yotpo review to our website, than another click and it pushes the review to Twitter, and Facebook.
    • Even the free version has lots of useful features.
    Incentivized
    Read full review
    Cons
    Publer
    • Some IG features are currently missing, like syncing with trending sounds, but I think that's more of an API limitation than a fault with Publer
    • The website interface can be a bit challenging to navigate. It isn't quite as intuitive as I'd like with where things are placed.
    • Some of the terms are confusing, like "recycling" and "recurring." I wish they'd combine these two particular posting options into one.
    • I'd also love to see better integration with my personalized AI, trained on my business.
    Incentivized
    Read full review
    Yotpo
    • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
    • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
    Incentivized
    Read full review
    Likelihood to Renew
    Publer
    I love the tool, is simple and useful
    Read full review
    Yotpo
    Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
    Incentivized
    Read full review
    Usability
    Publer
    The menu is very clear. The big green button for adding a post makes it obvious where to post from. There are all the tools I might need for scheduling, and more. I gave a 9 instead of 10 because I find the "Explore" menu to be superfluous for the way I use Publer and feel it adds clutter to the experience. But honestly - I can just not go to that menu and it's fine.
    Read full review
    Yotpo
    I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
    Incentivized
    Read full review
    Performance
    Publer
    The pages do load very quick but in the the iPad form
    Read full review
    Yotpo
    No answers on this topic
    Support Rating
    Publer
    Every time I have contacted Publer, I get answers right away
    Read full review
    Yotpo
    Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
    Incentivized
    Read full review
    Alternatives Considered
    Publer
    In our opinion, Sendible is poorly designed and takes too many menus, clicks, opens and closes to perform a simple task. Their pricing structure changes suddenly with price increases and loss of seats. Socialbee was a contender but had restraints for a multi brand company that we did not want to workaround.
    Incentivized
    Read full review
    Yotpo
    I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Publer
    I just used the web integration
    Read full review
    Yotpo
    No answers on this topic
    Scalability
    Publer
    I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
    Read full review
    Yotpo
    No answers on this topic
    Return on Investment
    Publer
    • I can on-charge the price of the subscription within my package, so I can charge it out for what I want, allowing me to make some profit
    • Every one of my clients has loved using it, so they are more inclined to keep using our social media services
    • Publer helps my business to look professional
    Incentivized
    Read full review
    Yotpo
    • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
    • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
    Incentivized
    Read full review
    ScreenShots

    Yotpo Screenshots

    Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease