Pure Chat by Ruby vs. Zoho Social
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Pure Chat by Ruby | Score8.6 out of 10 | N/A | Pure Chat is a live chat tool with a free version for limited usage or paid versions with unlimited chat, developed by the company of the same name in Scottsdale, Arizona, and acquired late in 2020 by Ruby. Pure Chat is now a Ruby brand. | $10 per month |
Zoho Social | Score9.1 out of 10 | N/A | Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),… | $15 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing. | ||||||||||||||
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| Pure Chat by Ruby | Zoho Social | |
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| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | 99% Would buy again 370 Answers | |
| Delivers good value for the price | ||
No answers on this topic | 99% Delivers good value for the price 343 Answers | |
| Happy with the feature set | ||
No answers on this topic | 98% Happy with the feature set 365 Answers | |
| Lived up to sales and marketing promises | ||
No answers on this topic | 98% Lived up to sales and marketing promises 327 Answers | |
| Implementation went as expected | ||
No answers on this topic | 99% Implementation went as expected 352 Answers | |
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| Pure Chat by Ruby | Zoho Social | |
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| Small Businesses | Olark Score10 out of 10 | Sendible Score7.2 out of 10 |
| Medium-sized Companies | Zoho SalesIQ Score9.7 out of 10 | Emplifi Score8.9 out of 10 |
| Enterprises | Genesys DX (discontinued) Score10 out of 10 | Salesforce Marketing Cloud Social Studio (discontinued) Score8.1 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Pure Chat by Ruby | Zoho Social | |
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| Likelihood to Recommend | 8.6 | 9.2 |
| Likelihood to Renew | - | 9.3 |
| Usability | - | 9.3 |
| Availability | - | 8.2 |
| Performance | - | 8.2 |
| Support Rating | - | 9.3 |
| Online Training | - | 8.2 |
| Implementation Rating | - | 8.4 |
| Configurability | - | 7.3 |
| Ease of integration | - | 3.6 |
| Product Scalability | - | 8.2 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 8.2 |
| Pure Chat by Ruby | Zoho Social | |
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| Likelihood to Renew | No answers on this topic |
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| Usability | No answers on this topic |
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| Support Rating | No answers on this topic |
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| ScreenShots | Zoho Social Screenshots |













