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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Pure Chat by Ruby

    Score8.6 out of 10
    N/APure Chat is a live chat tool with a free version for limited usage or paid versions with unlimited chat, developed by the company of the same name in Scottsdale, Arizona, and acquired late in 2020 by Ruby. Pure Chat is now a Ruby brand.

    $10

    per month

    Zoho Social

    Score9.1 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    Pure Chat by RubyZoho Social
    Editions & Modules
    Additional Users - Pro
    $10
    per month
    Additional Users - Growth
    $15
    per month
    Growth
    $49
    per month
    Pro
    $99
    per month
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    Pure Chat by RubyZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Pure Chat by RubyZoho Social
    Considered Both Products
    Ruby Receptionists, Inc
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    370 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    343 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    365 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    327 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    352 Answers
    Features
    Pure Chat by RubyZoho Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    8.8
    442 Ratings
    14% above category average
    Sentiment analysis00 Ratings8.4315 Ratings
    Broad channel coverage00 Ratings9.1437 Ratings
    Publishing
    Comparison of Publishing features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    8.7
    519 Ratings
    7% above category average
    Content planning and scheduling00 Ratings9.4517 Ratings
    Audience targeting00 Ratings8.4368 Ratings
    Content optimization00 Ratings8.5430 Ratings
    Workflow management00 Ratings8.755 Ratings
    Engagement
    Comparison of Engagement features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    8.4
    423 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.0357 Ratings
    Customer interaction histories00 Ratings8.3396 Ratings
    Bulk actions00 Ratings9.046 Ratings
    Marketing
    Comparison of Marketing features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    8.3
    370 Ratings
    7% above category average
    Lead generation00 Ratings8.0283 Ratings
    Content marketing00 Ratings8.5358 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    9.2
    508 Ratings
    10% above category average
    Twitter00 Ratings9.2454 Ratings
    Facebook00 Ratings9.3495 Ratings
    LinkedIn00 Ratings9.3447 Ratings
    Google+00 Ratings9.0290 Ratings
    Instagram00 Ratings9.2426 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    8.4
    416 Ratings
    8% above category average
    Campaign success analytics00 Ratings8.8412 Ratings
    Real-time tracking00 Ratings9.047 Ratings
    Competitor analysis00 Ratings7.4256 Ratings
    Account management
    Comparison of Account management features of Pure Chat by Ruby and Zoho Social
    Feature
    Pure Chat by Ruby
    -
    Ratings
    Zoho Social
    9.1
    456 Ratings
    14% above category average
    Role-based user permissions & privileges00 Ratings9.1361 Ratings
    Mobile access00 Ratings9.2433 Ratings
    Best Alternatives
    Pure Chat by RubyZoho Social
    Small Businesses
    Olark
    Score10 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Zoho SalesIQ
    Score9.7 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Genesys DX (discontinued)
    Score10 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Pure Chat by RubyZoho Social
    Likelihood to Recommend
    8.6
    (2 ratings)
    9.2
    (523 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.3
    (15 ratings)
    Usability
    -
    (0 ratings)
    9.3
    (351 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    Pure Chat by RubyZoho Social
    Likelihood to Recommend
    Ruby Receptionists, Inc
    Chat is nothing new but the ease of use and functionality is key, that being said Pure Chat nails it across the board. We use the chat across our website and ad pages. Don't see a situation where this effective tool would be less appropriate, consumers want instant information and instant connection, chat provides both without being tied up on the phone
    Incentivized
    Read full review
    Zoho
    Zoho Social excels at multi-channel social media management with intuitive scheduling and analytics. The platform integrates seamlessly with CRM, enabling personalized customer engagement. Best suited for small-to-medium businesses managing multiple social accounts. However, advanced AI-driven insights and competitor analysis features could be enhanced. The reporting dashboard is comprehensive but could use more customization options for enterprise teams.
    Read full review
    Pros
    Ruby Receptionists, Inc
    • Online chat
    • Multiple websites, multiple users
    • Supervisor feature
    Incentivized
    Read full review
    Zoho
    • Professional precision needed to align our content strategy with specific target groups.
    • The process of ensuring content is consumed by the right audience at the right time is key to our growth.
    • Platform is a vital tool for scaling our mission.
    Read full review
    Cons
    Ruby Receptionists, Inc
    • Transcripts that could generate in a PDF or Word doc rather than .txt file, option would be nice
    • Chat is straight forward so not much room for improvement, we're happy with the service, functionality, and ease of use.
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Ruby Receptionists, Inc
    No answers on this topic
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Ruby Receptionists, Inc
    No answers on this topic
    Zoho
    It logs you in directly to the screen you need to use, and our use reason of this software is to share posts on our social media accounts at one place. It also warns you about platform specific issues as you prepare your post. Its integration interfaces are great, easy to use, and have clear and helpful instructions.
    Read full review
    Support Rating
    Ruby Receptionists, Inc
    No answers on this topic
    Zoho
    I rate the customer support as outstanding. The assistance provided by the support team has been consistently prompt, knowledgeable, and attentive to our needs. Whenever we've encountered issues or had questions, they have swiftly addressed them, guiding us through solutions and ensuring a smooth experience. Their dedication to resolving concerns reflects their commitment to customer satisfaction, and I am thoroughly impressed with the level of support we have received.
    Read full review
    Alternatives Considered
    Ruby Receptionists, Inc
    Didn't see much pros and cons comparing Pure Chat and Olark. They all do the job. However, Pure Chat is free to use on basic functions.
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    Ruby Receptionists, Inc
    • Instant connection with our clients and prospects
    • Expanded our ability to increase client contact efficiency
    • Allows us to stay up to date with the ever changing demand of consumers
    Incentivized
    Read full review
    Zoho
    • Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
    • Having all my social accounts in one place saves me time.
    • It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.
    Read full review
    ScreenShots

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.