Qualtrics XM for Strategy and Research vs. Tableau Server

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Qualtrics
Score 7.9 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
Tableau Server
Score 7.8 out of 10
N/A
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.
$12
Per User Per Month
Pricing
Qualtrics XM for Strategy and ResearchTableau Server
Editions & Modules
Research Core 1
1,500
per user/per year
Viewer
$12.00
Per User Per Month
Explorer
$35.00
Per User Per Month
Creator
$70.00
Per User Per Month
Offerings
Pricing Offerings
QualtricsTableau Server
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Qualtrics XM for Strategy and ResearchTableau Server
Considered Both Products
Qualtrics

No answer on this topic

Tableau Server
Chose Tableau Server
I did not choose Tableau for my organization, but did choose my organization in part because they use Tableau! Fantastic flexibility combined with relative ease of visualization.
Features
Qualtrics XM for Strategy and ResearchTableau Server
Financial Research
Comparison of Financial Research features of Product A and Product B
Qualtrics XM for Strategy and Research
5.0
1 Ratings
42% below category average
Tableau Server
-
Ratings
Search Tools5.01 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Qualtrics XM for Strategy and Research
6.0
3 Ratings
12% below category average
Tableau Server
-
Ratings
Competitor Research6.52 Ratings00 Ratings
Consumer Feedback8.33 Ratings00 Ratings
Competitor alerts3.01 Ratings00 Ratings
Market Insights and Reports6.02 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
8.4
95 Ratings
2% above category average
Pixel Perfect reports00 Ratings9.129 Ratings
Customizable dashboards00 Ratings7.094 Ratings
Report Formatting Templates00 Ratings9.081 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
7.8
95 Ratings
3% below category average
Drill-down analysis00 Ratings8.095 Ratings
Formatting capabilities00 Ratings8.093 Ratings
Integration with R or other statistical packages00 Ratings8.059 Ratings
Report sharing and collaboration00 Ratings7.089 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
7.2
91 Ratings
13% below category average
Publish to Web00 Ratings8.085 Ratings
Publish to PDF00 Ratings7.084 Ratings
Report Versioning00 Ratings8.070 Ratings
Report Delivery Scheduling00 Ratings8.077 Ratings
Delivery to Remote Servers00 Ratings5.19 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
8.3
90 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.086 Ratings
Location Analytics / Geographic Visualization00 Ratings8.085 Ratings
Predictive Analytics00 Ratings8.064 Ratings
Pattern Recognition and Data Mining00 Ratings8.01 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
10.0
95 Ratings
16% above category average
Multi-User Support (named login)00 Ratings10.093 Ratings
Role-Based Security Model00 Ratings10.090 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings10.092 Ratings
Report-Level Access Control00 Ratings10.01 Ratings
Single Sign-On (SSO)00 Ratings10.062 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
8.1
79 Ratings
4% above category average
Responsive Design for Web Access00 Ratings10.077 Ratings
Mobile Application00 Ratings7.061 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.068 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Qualtrics XM for Strategy and Research
-
Ratings
Tableau Server
6.4
46 Ratings
19% below category average
REST API00 Ratings8.040 Ratings
Javascript API00 Ratings8.037 Ratings
iFrames00 Ratings6.040 Ratings
Java API00 Ratings5.57 Ratings
Themeable User Interface (UI)00 Ratings6.19 Ratings
Customizable Platform (Open Source)00 Ratings4.67 Ratings
Best Alternatives
Qualtrics XM for Strategy and ResearchTableau Server
Small Businesses
Alchemer
Alchemer
Score 9.0 out of 10
Yellowfin
Yellowfin
Score 8.7 out of 10
Medium-sized Companies
Alchemer
Alchemer
Score 9.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Alchemer
Alchemer
Score 9.0 out of 10
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Qualtrics XM for Strategy and ResearchTableau Server
Likelihood to Recommend
7.9
(170 ratings)
8.0
(111 ratings)
Likelihood to Renew
9.4
(41 ratings)
10.0
(20 ratings)
Usability
7.0
(21 ratings)
8.0
(17 ratings)
Availability
9.0
(1 ratings)
9.0
(9 ratings)
Performance
5.5
(1 ratings)
8.1
(8 ratings)
Support Rating
1.6
(21 ratings)
3.0
(18 ratings)
In-Person Training
-
(0 ratings)
8.0
(4 ratings)
Online Training
8.0
(2 ratings)
9.0
(9 ratings)
Implementation Rating
9.0
(1 ratings)
9.1
(13 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Qualtrics XM for Strategy and ResearchTableau Server
Likelihood to Recommend
Qualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Read full review
Tableau
Whole funnel and specific channel performance from upper to lower funnel metrics. The ability to view full channel performance for some time, such as weekly, monthly, or quarterly, has truly been monumental in how my team optimizes specific channels and campaigns. Daily performance tracking is a bit overwhelming, with load times and having to refresh specific live views over time. It can be challenging to do so at times, as extensive dashboards take much longer to load.
Read full review
Pros
Qualtrics
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Read full review
Tableau
  • It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
  • Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
  • Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
Read full review
Cons
Qualtrics
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Read full review
Tableau
  • Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
  • Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
Read full review
Likelihood to Renew
Qualtrics
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Read full review
Tableau
It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
Read full review
Usability
Qualtrics
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Read full review
Tableau
Tableau Server takes training and experience in order to unlock the application's full potential. This is best handled by a qualified data scientist or data analytics manager. Tableau user interface layout, nomenclature, and command structure take time and training to become proficient with. Integration and connectivity require proper IT developer support.
Read full review
Reliability and Availability
Qualtrics
No answers on this topic
Tableau
Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
Read full review
Performance
Qualtrics
No answers on this topic
Tableau
While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
Read full review
Support Rating
Qualtrics
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
Read full review
Tableau
We have consistently had highly satisfactory results every time we've reached out for help. Our contractor, used for Tableau server maintenance and dashboard development is very technically skilled. When he hits a roadblock on how to do something with Tableau, the support staff have provided timely and useful guidance. He frequently compares it to Cognos and says that while Cognos has capabilities Tableau doesn't, the bottom line value for us is a no-brainer
Read full review
In-Person Training
Qualtrics
No answers on this topic
Tableau
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
Read full review
Online Training
Qualtrics
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Read full review
Tableau
The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
Read full review
Implementation Rating
Qualtrics
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Read full review
Tableau
Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
Read full review
Alternatives Considered
Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Read full review
Tableau
Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
Read full review
Return on Investment
Qualtrics
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Read full review
Tableau
  • Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
  • There are some significant setup for the server product.
  • Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
Read full review
ScreenShots

Qualtrics Screenshots

Screenshot of

Tableau Server Screenshots

Screenshot of Tableau Server interface and administration view 1.Screenshot of Tableau Server interface and administration view 2.Screenshot of Tableau Server permissions view.Screenshot of Tableau Services Manager (TSM) view 1.Screenshot of Tableau Services Manager (TSM) view 2.