React is a JavaScript library for building user interfaces. React enables users to create interactive UIs. Design simple views for each state in an application, and React will update and render just the right components when data changes. React is available free and open source under the MIT license.
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Tailwind
Score 6.5 out of 10
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Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
React is a JavaScript user interface construction library that works well for:
Developing web apps with dynamic and complicated user interfaces.
creating reusable UI elements that may be used in other applications.
creating single-page applications with dynamic content updates that don't require a page reload.
The Virtual DOM's effective updating mechanism allows it to handle large volumes of data updates.
React, on the other hand, might be less suitable for:
Websites that are simple, stagnant, and have no interaction. Other libraries or simple HTML, CSS, and JavaScript may be a better fit in such circumstances.
Web sockets may be a better choice for applications that need real-time updates, such as chat or gaming apps.
When creating mobile apps, React Native is a better option.
Server side rendering only, as React is designed to run on the client side.
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
React is fantastic for building performant user interfaces. Our web app is snappy and great for our customers.
React has the philosophy of doing one thing and doing it well which is the view layer of the application. This makes it incredibly intuitive and flexible for developers to use.
React has lead the way in being able to write modular and structured code. It is a drastic improvement since the days of spaghetti jQuery code.
React has an unmatched community. The amount of tools and libraries available is fantastic, and there plenty of solutions available online for common problems.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Debugging React is challenging. Bugs in react code generate stack traces internal to React and it is often totally unclear how it relates to the code you actually wrote.
Relating your React elements to corresponding DOM elements is difficult. The intentional separation of virtual and actual DOM also makes it difficult to map the elements to the structures in the DOM. This is partially ameliorated by the use of the React dev tool, which provides a DOM-like view of the React elements, but the tool still does not provide a direct correspondence with the DOM that is often necessary to figure out why something isn't right.
Because JSX is React-specific and not a language feature, a special compilation process is necessary to convert JSX code to normal JS. Coming from a C++ background, compiling things doesn't bother me, but many JS developers are used to a less structured development.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
React is just a bit of a different animal. I was avoiding it for the longest time. I thought for sure I would land on Vue or something else with a more approachable and familiar appearance. But after taking an online course in React, I started realize what people were raving about (and complaining about) and decided to implement it at our office for one of our products.
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Since it's open-source and very popular, the community support for React and related tools and libraries is excellent. There are a lot of people using the same tools, and so issues tend to get fixed quickly and "recipes" are easy to come by. And since it's backed by Facebook, they have a dedicated engineering team working on the progression of React.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
While this is a widely contested debate with various blog posts and benchmarks all over the place, its really a personal choice to determine what works for the team. Coming from a Angular 1.x background, I decided to try a new framework when Angular 2.x was announced and at that time React is gaining popularity and Vue hasn't taken off yet. Compared to Angular 1.x and Vue (hybrid of React and Angular) that split the logic from the html templates, I loved the way React breaks code into components using the jsx syntax. In my mind, this allows for cleaner components and easier maintenance
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
