Referral Factory vs. Trustpilot

Referral Factory

Referral Factory

27 Reviews and Ratings

Trustpilot

Trustpilot

48 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Referral Factory	Score 9.3 out of 10	Small Businesses (1-50 employees)	Referral Factory is a no-code Referral Marketing platform designed to facilitate the creation and management of customer referral programs. The solution utilizes a Declarative Interface that allows organizations to deploy customized referral campaigns across multiple channels without requiring custom software development. The platform is intended for businesses across various industries seeking to automate the acquisition of leads through existing customer networks. Referral…	$200 per month
Trustpilot	Score 6.7 out of 10	N/A	Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).	$259 per month per domain

Pricing

Referral Factory

Trustpilot

Editions & Modules

Basic: $200
per month
Pro: $400
per month
Enterprise: $1,000
per month

Plus: $259
per month per domain
Premium: $629
per month per domain
Advanced: $1,059
per month per domain
Enterprise: Contact for pricing

Offerings

Pricing Offerings
Referral Factory	Trustpilot
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Discount available for annual pricing.

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More Pricing Information

Community Pulse
	Referral Factory	Trustpilot
Considered Both Products	Referral Factory Adam Russell Adam Russell Chose Referral Factory We nearly went with Viral loops but it looked a bit too complicated to set up. Referral Factory displayed their core message easier and the platform was just simpler to use. I also liked how Referral Factory seems like a team more focussed on just developing a powerful referral … Incentivized Helpful? Brett Higgins Marketing Executive Chose Referral Factory Referral Factory simplicity and ease of use is what makes them a strong contender, and it is now our go-to for referral campaigns within our company. With their software we no longer need to allocate developer hours to setup our campaigns leaving them free to work on the … Incentivized Helpful? Margarida Porto Social Media Manager Chose Referral Factory The fact that they offer campaign managers that are referral marketing experts in the enterprise plan is a GREAT help. Incentivized Helpful? Rok Jeseničnik CEO Chose Referral Factory I was using a few other products, but they were quite expensive down the road, so I would decide to go with Referral Factory instead. Incentivized Helpful? Verified User Anonymous Chose Referral Factory I have not use any other referral programs. Incentivized Helpful? Verified User Anonymous Chose Referral Factory Referral Factory fits our needs exactly. We originally switched because Referral Factory offered more features and reasonable pricing, but the superior customer support persuaded us to stick with Referral Factory. Incentivized Helpful? Faiza Shah Co-founder Chose Referral Factory Referral factory has following features that I find more helpful in achieving my business needs: 1. Customization 2. Data Analytics Incentivized Helpful? Timo Daemen SEA Expert and Data Analist Chose Referral Factory I was using a few other places but they were very expensive so I would decide to go with Referral Factory. I do not have to play anually for this software to use, so monthly makes it more beginner friendly aswell and I could easily test it out and see if I would continue or … Incentivized Helpful? Georgiana Buzneanu Marketing Executive Chose Referral Factory Referral Factory also provides detailed guidelines in various methods such as chatbots, videos, and articles. HubSpot Academy provides articles and videos to teach its users how to use marketing techniques to maximize the performance of the campaigns. Referral Factory provides … Incentivized Helpful? Verified User Anonymous Chose Referral Factory I currently have not evaluated any other products like Referral Factory. Incentivized Helpful? Verified User Anonymous Chose Referral Factory We tried to use multiple different software but we found them very difficult to work with. Our team is based 100% remotely and we had to find a useful tool that anyone can use. So far very happy with this purchase and we cannot wait for new features to come.... Incentivized Helpful? Verified User Anonymous Chose Referral Factory We looked at a few other places but they were so expensive that we decided to go with Referral Factory. We liked that we didn't have to pay annually, which meant we could test it to see if it worked and then decide whether to continue. We are glad that we did continue as it has … Incentivized Helpful? KS Kirsten Sharman Growth Marketer Chose Referral Factory Referral Factory was much more affordable--as a startup, every penny counts. It also has way more flexibility and social media sharing options--plus Referral Factory has templates to help SaaS businesses like ours build programs. Incentivized Helpful? Shaun McAdam Art Department Services Chose Referral Factory Referral Factory is much more affordable and offers more flexibility. Incentivized Helpful? CS Chris Scholtz Owner Chose Referral Factory Referral Factory gave me more flexibility to customize my referral program and make changes or edits when needed. I can have more than one campaign so I can test different rewards and messages in my program. It's also the most affordable solution on the market. Incentivized Helpful?	Trustpilot Brent Burrows II VP Retail & Sales Chose Trustpilot Google Business is free, and you covers the standard features you get from Trustpilot - arguably with more reach. For us, it was a solid backup after having our relationship sullied by our TP account manager. Incentivized Helpful? Melissa Best Director of Digital Marketing Chose Trustpilot We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. … Incentivized Helpful? Thomas Pittman Director of Marketing Chose Trustpilot Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies. Incentivized Helpful?

Best Alternatives
	Referral Factory	Trustpilot
Small Businesses	OutboundEngine Score 10.0 out of 10	Growave Score 9.7 out of 10
Medium-sized Companies	OutboundEngine Score 10.0 out of 10	PowerReviews Score 7.8 out of 10
Enterprises	Influitive Score 8.1 out of 10	PowerReviews Score 7.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Referral Factory	Trustpilot
Likelihood to Recommend	9.2 (0 ratings)	5.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	8.0 (0 ratings)
Usability	10.0 (0 ratings)	8.5 (0 ratings)
Support Rating	9.1 (0 ratings)	8.7 (0 ratings)

User Testimonials
	Referral Factory	Trustpilot
Likelihood to Recommend	As a digital marketing manager of multiple clients, one of the biggest challenge is to build brand awareness and acquire new customers with good lifetime value; Referral Factory is a perfect tool to leverage current client base to generate new clients and adds loyalty to the current clientele. However when the services are personalized to each client and each client have different requirements than Referral system is least appropriate. Incentivized Faiza Shah Co-founder Read full review	Increases consumer confidence as they can see the reviews on the product, the service provided, and the overall company review. This then leads to more orders. Helps when there is a new product with no reviews yet, as customers can see that the company has an overall score of 4.6 and are confident in buying Incentivized Verified User Anonymous Read full review
Pros	Referral Factory offers good templates for the landing pages that can be easily adjusted Campaigns are based on spreading links among friends and followers - it has good leads stats in the end Integrations with Pipedrive, HubSpot and Zapier help to track the campaigns Interface is easy to understand Oleh Nesterenko Online Marketing Manager Read full review	Their website UI allows for fluid visualizations and analysis of the review data. Their website widget integrates well with the website allowing us to display reviews dynamically. They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits. Incentivized Thomas Pittman Director of Marketing Read full review
Cons	The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better. There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation. Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs. Incentivized Verified User Anonymous Read full review	It would be good to have more control over invalid reviews. It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation. Ideally, the data could be integrated into our website easier. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	It works so well for us, I really can see us using any other system Adam Russell Adam Russell Read full review	It's expensive and customer service is not the best. Incentivized Verified User Anonymous Read full review
Usability	Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well. Incentivized Verified User Anonymous Read full review	Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating! Incentivized Teal Scarfone Product Owner Read full review
Support Rating	We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign Verified User Anonymous Read full review	I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support. Incentivized Melissa Best Director of Digital Marketing Read full review
Alternatives Considered	Referral Factory simplicity and ease of use is what makes them a strong contender, and it is now our go-to for referral campaigns within our company. With their software we no longer need to allocate developer hours to setup our campaigns leaving them free to work on the company websites. Brett Higgins Marketing Executive Read full review	Google Business is free, and you covers the standard features you get from Trustpilot - arguably with more reach. For us, it was a solid backup after having our relationship sullied by our TP account manager Brent Burrows II VP Retail & Sales Read full review
Return on Investment	Referral Factory has a great impact on acquiring new customers. Referral marketing acts like an online word-of-mouth so referred customers tend to have a higher conversion rate. Referral Factory also helps increase brand awareness of your company as it incentivizes current customers to share their positive experiences with their network. Incentivized Georgiana Buzneanu Marketing Executive Read full review	We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads. Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added. We saw an uptick in traffic in from our Trustpilot review page to our website. Incentivized Melissa Best Director of Digital Marketing Read full review
ScreenShots	Referral Factory Screenshots