TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Referral Factory

    Score9.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Referral Factory is referral marketing software for medium-sized and enterprise businesses. It helps teams build and manage branded referral programs, connect with CRM and payment systems, automate rewards, and track referrals at scale without ongoing developer support.

    $200

    per month

    Yext

    Score6.7 out of 10
    N/AYext is a digital experience software provider headquartered in New York, New York.N/A
    Pricing
    Referral FactoryYext
    Editions & Modules
    Basic
    $200
    per month
    Pro
    $400
    per month
    Enterprise
    $1,000
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Referral FactoryYext
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsDiscount available for annual pricing.The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.
    More Pricing Information
    Community Pulse
    Referral FactoryYext
    Considered Both Products
    Referral Factory
    No answer on this topic
    Yext
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    24 Answers
    87%
    Would buy again
    20 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    24 Answers
    87%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    24 Answers
    96%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    23 Answers
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    24 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    Referral FactoryYext
    Security
    Comparison of Security features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    10.0
    3 Ratings
    22% above category average
    Role-based user permissions00 Ratings10.03 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    9.8
    3 Ratings
    20% above category average
    API00 Ratings10.03 Ratings
    Internationalization / multi-language00 Ratings9.73 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    9.0
    1 Ratings
    24% above category average
    Admin section00 Ratings9.01 Ratings
    Web Content Management
    Comparison of Web Content Management features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    8.0
    2 Ratings
    19% above category average
    SEO support00 Ratings5.01 Ratings
    Bulk management00 Ratings9.42 Ratings
    Availability / breadth of extensions00 Ratings9.42 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    10.0
    1 Ratings
    21% above category average
    Conversion tracking00 Ratings10.01 Ratings
    Digital Experience Platform
    Comparison of Digital Experience Platform features of Referral Factory and Yext
    Feature
    Referral Factory
    -
    Ratings
    Yext
    8.9
    3 Ratings
    5% above category average
    Cloud enablement00 Ratings7.01 Ratings
    Content aggregation00 Ratings9.01 Ratings
    Content classification00 Ratings8.01 Ratings
    DXP Third-Party Integrations00 Ratings10.02 Ratings
    Multi-website management00 Ratings10.02 Ratings
    Digital asset management00 Ratings9.52 Ratings
    Best Alternatives
    Referral FactoryYext
    Small Businesses
    No answers on this topic
    Xperience by Kentico
    Score7 out of 10
    Medium-sized Companies
    No answers on this topic
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Progress Sitefinity
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Referral FactoryYext
    Likelihood to Recommend
    9.1
    (24 ratings)
    9.1
    (25 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (3 ratings)
    9.2
    (4 ratings)
    Support Rating
    9.1
    (1 ratings)
    6.3
    (12 ratings)
    User Testimonials
    Referral FactoryYext
    Likelihood to Recommend
    Referral Factory
    It is well suited for businesses that need the ability to create good-looking professional referral campaigns within a short time frame and do not have coding experience. I would say it is ideal for perhaps eCommerce site owners and store owners who want to launch referral programs but do not have the resources available within their company to assign a developer or someone with coding knowledge to set up and integrate.
    Read full review
    Yext
    We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms
    Incentivized
    Read full review
    Pros
    Referral Factory
    • The platform is user-friendly with various types of guidance such as chatbot, videos, and articles, to assist the users.
    • Referral Factory provides diverse methods of advertising referral programs, offering templates for a wide variety of industries that users can tailor to fit their brand guidelines.
    • Referral Factory provides a detailed dashboard with key performance indicators to help marketers adjust referral campaigns to maximize conversion rates.
    Incentivized
    Read full review
    Yext
    • Yext is very, very user-friendly and easy to use.
    • Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
    • Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.
    Incentivized
    Read full review
    Cons
    Referral Factory
    • The UI needs some improvement to really smooth out the workflows. Overall it's not bad, but could always be better.
    • There isn't good documentation on how to configure and use the solution. It's like they assumed they built to be obvious enough to where anyone can figure it out, but for things that have more nuances, users could really benefit from some tooltips and/or documentation.
    • Pricing is pretty high, it would be nice to have a lower tier so businesses with a small income stream can start to benefit from referral programs.
    Incentivized
    Read full review
    Yext
    • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
    • Annual contracts limit flexibility for smaller companies
    • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
    Incentivized
    Read full review
    Likelihood to Renew
    Referral Factory
    It works so well for us, I really can see us using any other system
    Read full review
    Yext
    No answers on this topic
    Usability
    Referral Factory
    Referral Factory's overall usability is great. The interface was really easy to learn and use and there are also helpful video tutorials if you have any questions along the way while building your new campaign. The process of sharing the referral link is also really easy and Referral Factory provides multiple methods of sharing the link which is a nice feature as well.
    Incentivized
    Read full review
    Yext
    Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy
    Incentivized
    Read full review
    Support Rating
    Referral Factory
    We have been very grateful for the ongoing support from the Referral Factory team who have gone above and beyond not only to help us get set up but have provided great insight into how to optimise our campaign
    Read full review
    Yext
    Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.
    Incentivized
    Read full review
    Alternatives Considered
    Referral Factory
    Referral factory has following features that I find more helpful in achieving my business needs: 1. Customization 2. Data Analytics 3. Ease of setting up and integrations 4. Affordability. As per my experience one feature that really comes in handy in Referral Factory is its integration with my CRM, which allows me to import the customer data i.e. emails, hassle free.
    Incentivized
    Read full review
    Yext
    We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!
    Incentivized
    Read full review
    Return on Investment
    Referral Factory
    • Referral Factory led to a 30% boost in customer acquisition, translating to a measurable ROI. The incentivized referral programs effectively expanded our customer base, contributing significantly to revenue growth.
    • By fostering customer loyalty through referral incentives, Referral Factory contributed to a 25% increase in CLV. The long-term value generated from retained, engaged customers showcased a positive and sustainable impact on ROI.
    • Compared to traditional marketing channels, Referral Factory demonstrated a 20% reduction in customer acquisition costs. The cost-effectiveness of leveraging existing customer networks for referrals positively impacted overall business profitability and marketing ROI.
    Incentivized
    Read full review
    Yext
    • Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
    • Yext saves me hours of legwork to manage numerous web listing platforms individually.
    Incentivized
    Read full review
    ScreenShots

    Referral Factory Screenshots

    Screenshot of the referral portal.Screenshot of some of the ways to send out earnable rewards.Screenshot of the referrer dashboard.Screenshot of some of the available reward options.Screenshot of various integrations.Screenshot of the lead dashboard.

    Yext Screenshots

    Screenshot of Yext Knowledge GraphScreenshot of Yext ListingsScreenshot of Yext PagesScreenshot of Yext ReviewsScreenshot of Yext SearchScreenshot of Yext Analytics