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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Retainful

    Score10 out of 10
    N/ARetainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A

    UserTesting

    Score8.1 out of 10
    N/AUserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
    Pricing
    RetainfulUserTesting
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    RetainfulUserTesting
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    RetainfulUserTesting
    Considered Both Products
    Retainful
    No answer on this topic
    UserTesting
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    95%
    Would buy again
    128 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    126 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    90 Answers
    Features
    RetainfulUserTesting
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Retainful and UserTesting
    Feature
    Retainful
    10.0
    1 Ratings
    22% above category average
    UserTesting
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing10.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting10.01 Ratings00 Ratings
    List management10.01 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Retainful and UserTesting
    Feature
    Retainful
    10.0
    1 Ratings
    27% above category average
    UserTesting
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Standard reports10.01 Ratings00 Ratings
    Custom reports10.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Retainful and UserTesting
    Feature
    Retainful
    10.0
    1 Ratings
    20% above category average
    UserTesting
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    RetainfulUserTesting
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Dovetail
    Score8.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Optimal
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RetainfulUserTesting
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.5
    (196 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (8 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (174 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.3
    (173 ratings)
    Implementation Rating
    -
    (0 ratings)
    4.6
    (4 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    RetainfulUserTesting
    Likelihood to Recommend
    Retainful
    If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
    Incentivized
    Read full review
    UserTesting
    UserTesting has been great for moderated customer interviews/usability testing as well as for unmoderated testing of messaging, imagery, prototypes and live experiences. I would say that the scope of what you want needs to be limited, as the participants are only paid so much and tests are supposed to not exceed a certain amount of time. For customer interviews, I think it can be difficult to onboard customers to UserTesting if they have never used it before. If I set up interviews, I don't even have them use the UserTesting scheduling tool, I actually set up all the interviews with the customers myself through the tool (being mindful of time zones!). When we run the meeting, they really don't even know UserTesting is involved. Might be nice for UserTesting to allow the upload/connecting to of a Zoom interview and let it do the transcription/analysis from there.
    Incentivized
    Read full review
    Pros
    Retainful
    • email automation
    • generate and send coupon code
    • data analysis
    Incentivized
    Read full review
    UserTesting
    • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
    • UserTesting University is a great platform to learn how to use UT and general information about research.
    • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
    Incentivized
    Read full review
    Cons
    Retainful
    • I'd like to have more templates for emails
    Incentivized
    Read full review
    UserTesting
    • Sometimes there are restrictions around types of research that can be used for moderated user-testing with our own users.
    • For tests on relatively small areas of a website or app, the AI analysis seems rather overblown, like it's trying too hard to come up with something insightful when the test is actually about something quite small (e.g. structure of a mobile app menu).
    • It's difficult to invite our own users to unmoderated user-testing because they wouldn't know how the UserTesting interface works - this is particularly an issue for mobile research.
    Incentivized
    Read full review
    Likelihood to Renew
    Retainful
    No answers on this topic
    UserTesting
    I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
    Incentivized
    Read full review
    Usability
    Retainful
    No answers on this topic
    UserTesting
    It's very good, I have used other tools in the past and this is by far the most intuitive and user friendly. Testament to this is the ease with which other non researchers who have been onboarded to the tool with our additional seat have found it easy to use
    Incentivized
    Read full review
    Reliability and Availability
    Retainful
    No answers on this topic
    UserTesting
    Never encountered any problems
    Incentivized
    Read full review
    Performance
    Retainful
    No answers on this topic
    UserTesting
    Perfectly fine. Never had any problems.
    Incentivized
    Read full review
    Support Rating
    Retainful
    Best team Support ever! Fast, kind, and always helpful
    Incentivized
    Read full review
    UserTesting
    I have contacted UserTesting's customer service online, by email, or by phone a few times, and each time, I have encountered the same professionalism and expertise. Even in person during a work event, they were there, and it was the same experience.
    Incentivized
    Read full review
    Implementation Rating
    Retainful
    No answers on this topic
    UserTesting
    From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
    Incentivized
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    Alternatives Considered
    Retainful
    We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
    Incentivized
    Read full review
    UserTesting
    The quality of the participants: they usually have good feedback and act like "professional" users. Which is good when we want a few insights in a short amount of time. Also, the interface is good. I miss having more features, like a good transcription tool like we have in Condens
    Incentivized
    Read full review
    Scalability
    Retainful
    No answers on this topic
    UserTesting
    The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
    Incentivized
    Read full review
    Return on Investment
    Retainful
    • Positive ROAS for abandoned cart
    • Positive ROAS for coupon code
    • Data analysis of customer behavior
    Incentivized
    Read full review
    UserTesting
    • Content is key to the sign up journey and UserTesting helps me improve that.
    • UserTesting has helped me improve the Cashier on our site, making it easier for users to deposit money.
    • UserTesting is helping me iterate all our content decisions, helping us improve the UX across all platforms.
    Incentivized
    Read full review
    ScreenShots

    UserTesting Screenshots

    Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.