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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Retainful

    Score10 out of 10
    N/ARetainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A

    VWO

    Score8.2 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    RetainfulVWO
    Editions & Modules
    No answers on this topic
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    RetainfulVWO
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    RetainfulVWO
    Considered Both Products
    Retainful
    No answer on this topic
    Wingify Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    9 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    7 Answers
    Features
    RetainfulVWO
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Retainful and VWO
    Feature
    Retainful
    10.0
    1 Ratings
    22% above category average
    VWO
    -
    Ratings
    WYSIWYG email editor10.01 Ratings00 Ratings
    Dynamic content10.01 Ratings00 Ratings
    Ability to test dynamic content10.01 Ratings00 Ratings
    Landing pages10.01 Ratings00 Ratings
    A/B testing10.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings00 Ratings
    Email deliverability reporting10.01 Ratings00 Ratings
    List management10.01 Ratings00 Ratings
    Triggered drip sequences10.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Retainful and VWO
    Feature
    Retainful
    10.0
    1 Ratings
    27% above category average
    VWO
    -
    Ratings
    Dashboards10.01 Ratings00 Ratings
    Standard reports10.01 Ratings00 Ratings
    Custom reports10.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Retainful and VWO
    Feature
    Retainful
    10.0
    1 Ratings
    20% above category average
    VWO
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Retainful and VWO
    Feature
    Retainful
    -
    Ratings
    VWO
    7.5
    11 Ratings
    11% below category average
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Retainful and VWO
    Feature
    Retainful
    -
    Ratings
    VWO
    8.2
    1 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Retainful and VWO
    Feature
    Retainful
    -
    Ratings
    VWO
    7.0
    1 Ratings
    21% below category average
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    Best Alternatives
    RetainfulVWO
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RetainfulVWO
    Likelihood to Recommend
    10.0
    (1 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.7
    (20 ratings)
    Usability
    -
    (0 ratings)
    8.7
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    RetainfulVWO
    Likelihood to Recommend
    Retainful
    If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
    Incentivized
    Read full review
    Wingify Pvt Ltd
    It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
    Incentivized
    Read full review
    Pros
    Retainful
    • email automation
    • generate and send coupon code
    • data analysis
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
    • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
    • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
    Incentivized
    Read full review
    Cons
    Retainful
    • I'd like to have more templates for emails
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
    Incentivized
    Read full review
    Likelihood to Renew
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
    Read full review
    Usability
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
    Read full review
    Reliability and Availability
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    I have not experienced an application error or unplanned outage with VWO.
    Incentivized
    Read full review
    Performance
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
    Incentivized
    Read full review
    Support Rating
    Retainful
    Best team Support ever! Fast, kind, and always helpful
    Incentivized
    Read full review
    Wingify Pvt Ltd
    While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
    Read full review
    Online Training
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
    Incentivized
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    Implementation Rating
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
    Incentivized
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    Alternatives Considered
    Retainful
    We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
    Incentivized
    Read full review
    Wingify Pvt Ltd
    There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
    Incentivized
    Read full review
    Scalability
    Retainful
    No answers on this topic
    Wingify Pvt Ltd
    The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
    Incentivized
    Read full review
    Return on Investment
    Retainful
    • Positive ROAS for abandoned cart
    • Positive ROAS for coupon code
    • Data analysis of customer behavior
    Incentivized
    Read full review
    Wingify Pvt Ltd
    • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
    • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
    Incentivized
    Read full review
    ScreenShots

    VWO Screenshots

    Product screenshotProduct screenshot