ReviewTrackers vs. Salesforce Marketing Cloud Social Studio (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ReviewTrackers
Score 9.9 out of 10
Enterprise companies (1,001+ employees)
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
$49
Per Month, Per Location
Salesforce Marketing Cloud Social Studio (discontinued)
Score 8.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.
$1,000
Per Org Per Month
Pricing
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Editions & Modules
Professional Plan
$49
Per Month, Per Location
Enterprise Plan
$59
Per Month, Per Location
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Offerings
Pricing Offerings
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Features
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.8
11 Ratings
15% above category average
Boolean keyword searches00 Ratings8.010 Ratings
Filtering out noise/spam00 Ratings8.010 Ratings
Sentiment analysis00 Ratings9.09 Ratings
Broad channel coverage00 Ratings10.011 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.0
11 Ratings
1% below category average
Content planning and scheduling00 Ratings8.011 Ratings
Audience targeting00 Ratings8.010 Ratings
Content optimization00 Ratings8.09 Ratings
Workflow management00 Ratings8.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
9.0
10 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.99 Ratings
Customer interaction histories00 Ratings7.010 Ratings
Bulk actions00 Ratings10.010 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.5
10 Ratings
10% above category average
Lead generation00 Ratings9.09 Ratings
Content marketing00 Ratings9.010 Ratings
Paid media management00 Ratings8.08 Ratings
Campaigns and promotions00 Ratings8.09 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.3
11 Ratings
1% below category average
Twitter00 Ratings8.011 Ratings
Facebook00 Ratings8.011 Ratings
LinkedIn00 Ratings10.08 Ratings
Google+00 Ratings6.86 Ratings
Instagram00 Ratings9.08 Ratings
Pinterest00 Ratings6.54 Ratings
YouTube00 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.3
10 Ratings
7% above category average
Campaign success analytics00 Ratings8.010 Ratings
Real-time tracking00 Ratings9.010 Ratings
Competitor analysis00 Ratings8.08 Ratings
Account management
Comparison of Account management features of Product A and Product B
ReviewTrackers
-
Ratings
Salesforce Marketing Cloud Social Studio (discontinued)
8.5
10 Ratings
7% above category average
Role-based user permissions & privileges00 Ratings8.09 Ratings
Mobile access00 Ratings9.010 Ratings
Best Alternatives
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Bazaarvoice
Bazaarvoice
Score 8.5 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Bazaarvoice
Bazaarvoice
Score 8.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Likelihood to Recommend
10.0
(23 ratings)
10.0
(52 ratings)
Likelihood to Renew
9.1
(1 ratings)
8.8
(38 ratings)
Usability
9.1
(1 ratings)
8.0
(10 ratings)
Availability
-
(0 ratings)
9.6
(5 ratings)
Performance
-
(0 ratings)
8.4
(5 ratings)
Support Rating
9.1
(1 ratings)
9.0
(8 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
7.6
(6 ratings)
Implementation Rating
9.1
(1 ratings)
9.8
(6 ratings)
User Testimonials
ReviewTrackersSalesforce Marketing Cloud Social Studio (discontinued)
Likelihood to Recommend
ReviewTrackers
Some key questions would include how many users need to view the reviews, what functionality is given to the various users and how often the reviews need to be delivered. Those were important options for us in choosing this platform. Knowing we could customize the reports for each user was a nice feature.
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Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Pros
ReviewTrackers
  • Review Trackers has a great support team! Any questions or concerns I had were answered promptly and handled quickly!
  • Review Trackers makes requesting reviews more professional with their customized templates. They also make it easy to direct patients to whichever particular review sites we'd like them to review on.
  • Review Trackers has made monitoring our online traffic and reviews much easier. The dashboard is very user friendly and easy to navigate.
  • Review Trackers is great with their email notifications. I love getting to work and seeing that a new review has been left!
Read full review
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Cons
ReviewTrackers
  • I wish reviews came in immediately. I know there are technical challenges for doing this, but it would allow my team to respond to customers immediately rather than sometimes having to wait until the next day.
  • I'd like to be able to manage users through locations, meaning I want to open a location in the dashboard and manage users from there rather than managing locations from the user management section. This would make it a little easier to make sure that the right users have been assigned to the right locations.
  • Audits of review site URLs set for my locations should be automated. I have to go in every so often to make sure everything is still accurate. If accurate URLs are not set reviews will not be pulled.
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Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Likelihood to Renew
ReviewTrackers
No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.
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Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Usability
ReviewTrackers
It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.
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Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability
ReviewTrackers
No answers on this topic
Discontinued Products
The platform is rarely down
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Performance
ReviewTrackers
No answers on this topic
Discontinued Products
No issues with performance.
Read full review
Support Rating
ReviewTrackers
They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate
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Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Online Training
ReviewTrackers
No answers on this topic
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation Rating
ReviewTrackers
LOVE REVIEW TRACKERS.
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Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered
ReviewTrackers
We did some internet searches for a product like this and we found that review trackers had what we were looking for. I was able to call the day I decided to move forward with the product and arrange for a demo. I signed up the same day and am very satisfied with the outcome.
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Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Return on Investment
ReviewTrackers
  • ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
  • We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.
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Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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ScreenShots

ReviewTrackers Screenshots

Screenshot of Dashboard on a mobile deviceScreenshot of 100+ review sites for greater visibility into business feedback.Screenshot of ReviewTrackers for business reputation management