RocketReach vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RocketReach
Score 7.5 out of 10
N/A
RocketReach connects professionals to new opportunities, boasting a largest and accurate contact database. Users can lookup contacts using the RocketReach Chrome Extension on a variety of professional networking sites like AngelList, Crunchbase, LinkedIn, or Google. The chrome extension also allows the user to add prospects to prospect lists, and discover company insights on company websites.
$69
per month 100 Lookups Per Month
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
RocketReachTechTarget Priority Engine
Editions & Modules
Essentials
$69
per month 100 Lookups Per Month
Pro
$119
per month 250 Lookups Per Month
Ultimate
$209
per month 1,000 Lookups Per Month
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
RocketReachTechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 50% discount available for annual billing.
More Pricing Information
Community Pulse
RocketReachTechTarget Priority Engine
Features
RocketReachTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
RocketReach
6.9
3 Ratings
12% below category average
TechTarget Priority Engine
-
Ratings
Advanced search7.73 Ratings00 Ratings
Identification of new leads6.43 Ratings00 Ratings
List quality5.93 Ratings00 Ratings
List upload/download7.03 Ratings00 Ratings
Ideal customer targeting6.03 Ratings00 Ratings
Load time/data access8.63 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
RocketReach
5.8
3 Ratings
29% below category average
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
Contact information5.53 Ratings9.89 Ratings
Company information6.03 Ratings9.99 Ratings
Industry information5.83 Ratings9.89 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
RocketReach
5.1
3 Ratings
37% below category average
TechTarget Priority Engine
-
Ratings
Lead qualification process6.13 Ratings00 Ratings
Smart lists and recommendations5.03 Ratings00 Ratings
Salesforce integration4.01 Ratings00 Ratings
Company/business profiles6.53 Ratings00 Ratings
Alerts and reminders2.01 Ratings00 Ratings
Data hygiene4.33 Ratings00 Ratings
Automatic data refresh5.03 Ratings00 Ratings
Tags6.53 Ratings00 Ratings
Filters and segmentation6.03 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
RocketReach
4.0
1 Ratings
60% below category average
TechTarget Priority Engine
-
Ratings
Sales email templates4.01 Ratings00 Ratings
Append emails to records4.01 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
RocketReach
-
Ratings
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings9.88 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings9.98 Ratings
Buyer journey tracking00 Ratings9.88 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.55 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings9.96 Ratings
Best Alternatives
RocketReachTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
6sense
6sense
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RocketReachTechTarget Priority Engine
Likelihood to Recommend
7.5
(3 ratings)
9.9
(16 ratings)
Usability
8.0
(2 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
RocketReachTechTarget Priority Engine
Likelihood to Recommend
RocketReach.co
RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
RocketReach.co
  • Helps to enrich data where other platforms may not have the required data
  • Good resource for lead validation
  • Easy to use and straightforward UI
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
RocketReach.co
  • Search criteria having to be manually deleted
  • Finding the right contact
  • In my opinion, Outdated contact information
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Usability
RocketReach.co
The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.
Read full review
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
Read full review
Support Rating
RocketReach.co
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review
Alternatives Considered
RocketReach.co
RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.
Read full review
TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
RocketReach.co
  • Increase the amount of contacts we upload daily to our CRM
  • Lead us to send out 2x the amount of emails each day
  • Uncover new prospects
Read full review
TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots