RocketReach vs. TechTarget Priority Engine

RocketReach is very helpfull in cases where I only have the website or LinkedIn Page of the company I want to reach out to, but no contact information. RocketReach helps do some digging and get in touch with the target business. It does not provide any financial insight on the entity, a lot of companies do not have info of important C-Suit, but just general employees.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Helps to enrich data where other platforms may not have the required data
• Good resource for lead validation
• Easy to use and straightforward UI

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Search criteria having to be manually deleted
• Finding the right contact
• In my opinion, Outdated contact information

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

The extension is perfect for finding the info about the company whose website I have open in my laptop, but in some cases it is hard to get rid of the icon. It is located specifically in a place where the majority of websites put action button. So, I can't press this button sometimes because of the RR icon on top.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

RocketReach works well on its own, but also as part of a suite of tools that we use for lead validation, qualification, and research efforts. We've selected RocketReach due to it's ability to provide key information in our data enrichment process that some other platforms are not able to provide.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Increase the amount of contacts we upload daily to our CRM
• Lead us to send out 2x the amount of emails each day
• Uncover new prospects

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized