The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.
N/A
SnapSurveys
Score7.8 out of 10
N/A
Snap Surveys offers both Survey Software and Feedback Management Solutions, including desktop survey software, online feedback management solutions, and survey research services. Snap Surveys offers complete tools for survey design, administration, data collection, and analysis. Snap Surveys supports all survey modes, including: Online, Mobile (including iPad/iPhone/Android), Paper, Kiosk, Phone, Scanning, and Tablet PC, in any language with robust analysis and reporting capabilities,…
$695
per year
Pricing
Roku OneView
SnapSurveys
Editions & Modules
No answers on this topic
Online/Mobile
$695
per year
Paper Scanning
$2,395
per year
Paper Scanning - Perpetual License
3,995
Online/Mobile - Perpetual License
5,995
Offerings
Pricing Offerings
Roku OneView
SnapSurveys
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Roku OneView
SnapSurveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Roku OneView and SnapSurveys
Feature
Roku OneView
-
Ratings
SnapSurveys
8.0
2 Ratings
1% below category average
Survey templates
00 Ratings
8.02 Ratings
Themes
00 Ratings
8.02 Ratings
Custom logo/branding
00 Ratings
8.02 Ratings
Survey Content
Comparison of Survey Content features of Roku OneView and SnapSurveys
Feature
Roku OneView
-
Ratings
SnapSurveys
8.0
2 Ratings
6% below category average
Changes to live survey
00 Ratings
8.02 Ratings
Question design help
00 Ratings
8.02 Ratings
Multiple question types
00 Ratings
8.02 Ratings
Survey Logic
Comparison of Survey Logic features of Roku OneView and SnapSurveys
Feature
Roku OneView
-
Ratings
SnapSurveys
8.0
2 Ratings
4% below category average
Survey logic flexibility
00 Ratings
8.02 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Roku OneView and SnapSurveys
Feature
Roku OneView
-
Ratings
SnapSurveys
8.0
2 Ratings
1% below category average
Response tracking
00 Ratings
8.02 Ratings
Data export
00 Ratings
8.02 Ratings
Standard reports
00 Ratings
8.02 Ratings
Custom reports
00 Ratings
8.02 Ratings
Analytics
00 Ratings
8.02 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Roku OneView and SnapSurveys
Feature
Roku OneView
-
Ratings
SnapSurveys
8.0
2 Ratings
8% below category average
Access controls
00 Ratings
8.02 Ratings
Compliance
00 Ratings
8.02 Ratings
Survey Distribution
Comparison of Survey Distribution features of Roku OneView and SnapSurveys
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.
The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info