SailPoint Identity Security for the cloud enterprise manages risk from the explosion of technology access. The solution gives businesses visibility while automating and accelerating the management of all user identities, entitlements, systems, data and cloud services.
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Agentforce Marketing
Score 7.7 out of 10
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Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
As discussed in previous sections, it does integrate well with other systems, and basic JML works well; it's very powerful and customizable in these areas (though also complex). The downsides are in areas like access reviews, where it's less customizable (no way to automatically send a review to the owner for a set of access items; each review needs an individual to be selected for it).
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
The user interface is not very intuitive. It is hard for the occasional user to navigate through the request process. There are no instructions on the screen to help the user to know what to do. It is left up to the user to figure out what to click on and how to navigate through the process.
Its a best tool for a CISO, works very well, easy to use, great connectors and integrations, great reports, automated reviews, full compliance, great support to a JML (Joiners, Movers and Leavers) project;
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Always improving the UI, so it's getting better. Some areas are fully featured, but others, such as Separation of Duties reporting and policies, are very weak.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
The first journey isn't easy because you need to win your internal process and problem concern and Sailpoint have many experience to support this phase, and make the real difference into the client experience;
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
The on-prem SailPoint IdentityIQ platform provides the necessary customization that is required in our dynamic environment. Although we may look at a cloud-based Identity Management service again in the future, (there are many advantages), our identity management, authentication, and application assignment processes cannot be quickly consolidated to a single cloud-based service at this time.
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
Over 300,000 password change/reset calls avoided to the helpdesk annually.
1,000 plus accounts with proper accesses provisioned via automated birthright processes weekly versus 1-2 days of manual provisioning and approvals. With a call center population that churns many people per week, this brings many dollars of efficiency to the operations teams.
Flexibility on terminations to manage accounts and access for target applications based on regulatory or business rules to ensure compliance and avoid fines for non-compliance.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
