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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.7 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Shift

    Score9.5 out of 10
    N/AThe Shift browser merges web apps into a single window, streamlining work online and providing access to thousands of apps without leaving the browser.

    $0

    per year per user

    Pricing
    Agentforce MarketingShift
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Free
    $0
    per year
    Advanced
    $199.99
    per year
    Offerings
    Pricing Offerings
    Agentforce MarketingShift
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Agentforce MarketingShift
    Considered Both Products
    Salesforce
    No answer on this topic
    Shift
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    100%
    Would buy again
    99 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    94%
    Delivers good value for the price
    92 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    99%
    Happy with the feature set
    98 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    100%
    Lived up to sales and marketing promises
    96 Answers
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    100%
    Implementation went as expected
    98 Answers
    Features
    Agentforce MarketingShift
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    Shift
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.2153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.2132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Shift
    -
    Ratings
    Lead nurturing automation8.9109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.2116 Ratings00 Ratings
    Automated sales alerts and tasks8.1101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Shift
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    7.3
    88 Ratings
    3% below category average
    Shift
    -
    Ratings
    Social sharing and campaigns7.283 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% above category average
    Shift
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.2100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Shift
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    0% below category average
    Shift
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.589 Ratings00 Ratings
    Customizability6.8111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.711 Ratings00 Ratings
    Third-party software integrations7.624 Ratings00 Ratings
    Best Alternatives
    Agentforce MarketingShift
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingShift
    Likelihood to Recommend
    8.2
    (329 ratings)
    9.4
    (99 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    8.0
    (6 ratings)
    Usability
    8.5
    (37 ratings)
    8.8
    (82 ratings)
    Availability
    10.0
    (11 ratings)
    7.3
    (1 ratings)
    Performance
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (36 ratings)
    8.9
    (4 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    9.1
    (2 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.6
    (40 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Agentforce MarketingShift
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Shift
    For me, Shift works best as a dedicated app switcher, not a browser replacement. I keep it open on my second screen as a quick-reference hub for my most-used tools and email accounts. One glance shows me unread counts across every inbox, and I can jump straight into whatever I need without digging through browser tabs.
    The separation is a big part of why it works well for me. My browser stays my browser, and Shift stays my app space. Both feel cleaner and faster to navigate that way. Everything is right there, clear and icon-based, and being able to turn badges on or off per app means I only see what actually needs my attention.
    I tried the newer Shift browser and it felt too busy, and it lost the separation I liked in the first place.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Shift
    • Consolidation of accounts. Keeps everything tidy without having to search for browser tabs.
    • Ability to add an array of apps outside of email. You can build out workspaces to keep work further organised into logical units.
    • Being able to import accounts and passwords from Google Chrome makes for an easy setup/adoption.
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Shift
    • The browser doesn't always work. Some websites refuse to load, and others time out too quickly. It is not as strong or robust a web browser as Chrome.
    • Unread counts are not always accurate.
    • I wish I could set up Google Suite products as separate workspaces.
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Shift
    Shift has significantly streamlined your daily operations by bringing together all your tools, accounts, and workflows into one platform. This has reduced context-switching and improved overall productivity across Bamboo Orchard’s Innovation Studio and Venture Studio operations.The ability to create custom workspaces tailored to different projects, clients, and teams ensures that each aspect of your business is optimized for performance. This flexibility supports the unique, bespoke solutions Bamboo Orchard is known for delivering. Shift has enhanced collaboration by integrating communication tools like Slack, Zoom, and email with task management platforms. This has allowed teams to work together seamlessly, even in remote or hybrid environments. By eliminating the need for constant tab-switching and manual management of accounts, Shift has saved considerable time and effort for the team, allowing you to focus more on strategic innovation and client support. Shift’s functionality aligns perfectly with Bamboo Orchard’s mission to deliver bold, transformative innovation and tailored solutions. It supports your ability to execute efficiently and maintain focus on reshaping industries for your clients.
    Incentivized
    Read full review
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Shift
    Setting up Shift is very simple and highly intuitive, making it easy to use. Once you set up the accounts and program integrations, you can easily click on precisely what you need, requiring barely any thought or effort. It feels truly seamless and straightforward to use. I have no issues with use, and I use it every day.
    Incentivized
    Read full review
    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Shift
    Its basically been great. In 3 years I had one issue of repeated crashes which was fixed with a version change and an issue where slack wouldn't load after a slack update but that fixed within a few weeks
    Incentivized
    Read full review
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Shift
    Its pretty performant on my GPU based laptop as it can use the hardware to accelerate processing. However it is memory hungry. If I had a normal amount of RAM on my laptop I wouldn't imagine it would be a little slower
    Incentivized
    Read full review
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    Shift
    I have only had to use their support a couple of times, but was able to get an answer and things resolved within a couple of hours. There was no issue with contacting them, received responses and updates in a timely manner and they were able to resolve the small issues we had. It was a pleasure to work with them
    Read full review
    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Shift
    No answers on this topic
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Shift
    No answers on this topic
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Shift
    I was completely satisfied with the implementation of Shift, rating it a 10. The process was straightforward and required minimal effort to get started. Key insights include the importance of pre-configuring the app with essential tools and accounts for the team to ensure a smooth transition. Shift’s intuitive setup and integration process allowed us to onboard quickly without disrupting workflows. Additionally, its user-friendly design made it easy for team members to adapt without extensive training.
    Incentivized
    Read full review
    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Shift
    I came from using a similar app called MailPlane, some of you older users might remember this app. It had a similar function to connect Gmail accounts so that I could use Gmail like a regular app. This app reached end of life and the developers no longer decided to keep the app active. I was then back into the market in search of a comparable app and my searched led me to fine Shift. I'm absolutely glad I did! 4 years later and I'm still using Shift. It was 2021 when MailPlane stopped selling licenses. If I remember correctly I switched to Shift around this time or possible before. All I know is I switched and never looked back and was extremely happy to find Shift.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Shift
    No answers on this topic
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Shift
    All our departments use this product and its very effective at keeping us organised on a client by client basis
    Incentivized
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Shift
    • Keeping all my inboxes in one place so I can easily shift between them 1000% increases my productivity
    • reducing the number of browser and application tabs helps keep my computer running quicker.
    • I can easily see the number of emails in each inbox and prioritize accordingly throughout the day.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.