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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Zoho Forms

    Score9.2 out of 10
    N/AZoho Forms is an online form builder that lets users create mobile-ready online forms. Forms can be shared with select users via email, or via a public link. This solution includes a drag-and-drop form builder that is responsive on all mobile devices. Zoho Forms also offers native mobile applications for iOS and Android devices. According to the vendor, key benefits include: A web and mobile form builder. Drag and drop fields to add them to…

    $0

    per month

    Pricing
    Agentforce MarketingZoho Forms
    Editions & Modules
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Free
    $0
    per month
    Basic
    $10
    per month
    Standard
    $25
    per month
    Professional
    $50`
    per month
    Premium
    $100
    per month
    Offerings
    Pricing Offerings
    Agentforce MarketingZoho Forms
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup fee$10 per month
    Additional DetailsContact support@zohoforms.com to try out our paid plans.
    More Pricing Information
    Community Pulse
    Agentforce MarketingZoho Forms
    Considered Both Products
    Salesforce
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    84 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    72 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    89 Answers
    60%
    Happy with the feature set
    3 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    58 Answers
    No answers on this topic
    Implementation went as expected
    84%
    Implementation went as expected
    54 Answers
    No answers on this topic
    Features
    Agentforce MarketingZoho Forms
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    5% below category average
    Zoho Forms
    -
    Ratings
    WYSIWYG email editor7.4122 Ratings00 Ratings
    Dynamic content8.1153 Ratings00 Ratings
    Ability to test dynamic content6.3112 Ratings00 Ratings
    Landing pages7.6121 Ratings00 Ratings
    A/B testing7.0151 Ratings00 Ratings
    Mobile optimization6.7111 Ratings00 Ratings
    Email deliverability reporting7.3132 Ratings00 Ratings
    List management8.1129 Ratings00 Ratings
    Triggered drip sequences7.295 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    4% above category average
    Zoho Forms
    -
    Ratings
    Lead nurturing automation8.8109 Ratings00 Ratings
    Lead scoring and grading8.1110 Ratings00 Ratings
    Data quality management7.3116 Ratings00 Ratings
    Automated sales alerts and tasks8.2101 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    1% below category average
    Zoho Forms
    -
    Ratings
    Calendaring7.3103 Ratings00 Ratings
    Event/webinar marketing7.497 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    1% below category average
    Zoho Forms
    -
    Ratings
    Social sharing and campaigns7.383 Ratings00 Ratings
    Social profile integration7.539 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    3% above category average
    Zoho Forms
    -
    Ratings
    Dashboards8.1118 Ratings00 Ratings
    Standard reports7.3123 Ratings00 Ratings
    Custom reports7.3100 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    0% below category average
    Zoho Forms
    -
    Ratings
    API6.790 Ratings00 Ratings
    Role-based workflow & approvals6.689 Ratings00 Ratings
    Customizability6.9111 Ratings00 Ratings
    Integration with Salesforce.com7.6113 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.914 Ratings00 Ratings
    Integration with SugarCRM8.611 Ratings00 Ratings
    Third-party software integrations7.524 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Zoho Forms
    9.7
    11 Ratings
    13% above category average
    Changes to live survey00 Ratings9.910 Ratings
    Multiple question types00 Ratings9.411 Ratings
    Survey Logic
    Comparison of Survey Logic features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Zoho Forms
    9.5
    10 Ratings
    13% above category average
    Survey logic flexibility00 Ratings9.510 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Zoho Forms
    9.1
    11 Ratings
    11% above category average
    Response tracking00 Ratings8.911 Ratings
    Data export00 Ratings9.59 Ratings
    Standard reports00 Ratings9.411 Ratings
    Custom reports00 Ratings8.910 Ratings
    Analytics00 Ratings8.911 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Zoho Forms
    9.4
    11 Ratings
    8% above category average
    Access controls00 Ratings9.411 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Salesforce Agentforce Marketing and Zoho Forms
    Feature
    Salesforce Agentforce Marketing
    -
    Ratings
    Zoho Forms
    8.9
    10 Ratings
    10% above category average
    Respondent restrictions00 Ratings8.910 Ratings
    Best Alternatives
    Agentforce MarketingZoho Forms
    Small Businesses
    Vbout
    Score9.9 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Agentforce MarketingZoho Forms
    Likelihood to Recommend
    8.2
    (329 ratings)
    8.9
    (11 ratings)
    Likelihood to Renew
    8.1
    (114 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (37 ratings)
    9.5
    (3 ratings)
    Availability
    10.0
    (11 ratings)
    -
    (0 ratings)
    Performance
    9.6
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (36 ratings)
    10.0
    (1 ratings)
    In-Person Training
    5.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.1
    (7 ratings)
    -
    (0 ratings)
    Implementation Rating
    3.0
    (17 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    7.5
    (40 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Agentforce MarketingZoho Forms
    Likelihood to Recommend
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Zoho
    Zoho Forms is great for customer surveys, collection of data, onboarding clients, instances where you need a signature. Might be less appropriate for some businesses depending upon branding messages. Zoho Forms has some disclaimers that appear on forms i.e. not to enter personal information, credit cards, passwords, etc. so depends upon the intent & purposes of the form data collection, whether it would be a solution that would fit every business model.
    Incentivized
    Read full review
    Pros
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Zoho
    • Its feature of sending alerts in real time is my favorite feature. Whenever someone fills an inquiry form, I get alert immediately.
    • It has a mobile app also which makes this software usable at anytime and anywhere.
    • It's a cloud based application so users don't need so save anything on their system and they don't need to be dependent on their system. They can access their forms from any system.
    Incentivized
    Read full review
    Cons
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Zoho
    • Zoho Forms could improve if the Super Admin had access to view all reports from org users, not just view the name
    • Audit history tracking needs to be extended, many of our older forms show no history past the creation date
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Zoho
    No answers on this topic
    Usability
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Zoho
    The user interface and user experience is outstanding, seems like a lot of hard work has been put into it by the design, development and product teams. The fonts used are optimal, the icons and menu bars are well placed, the colors are very friendly to the eye and the standard white background is beautifully adjusted to the user expectations. The sliders are well designed and you can easily find whatever menu/option/feature you are looking for without much hassle.
    Incentivized
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    Reliability and Availability
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Zoho
    No answers on this topic
    Performance
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    Zoho
    So far we have not faced any issue while using the software but our customer journey has been breathtaking so far, which obviously i am expecting, should be the case of the support of Zoho Forms as well. However we have explored their support channels; you can easily find the contact us form in the profile slider and there are other resources available with a single click like Help Menu, What's New Menu, Blogs and Forums. However i could not find any live chat or support with the Free version.
    Incentivized
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    In-Person Training
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Zoho
    No answers on this topic
    Online Training
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Zoho
    Zoho Forms is just as good as Google Forms. I believe that ZF is easier to use. I have not used GF as extensively as ZF. I will be evaluating GF in the very near future. I selected ZF mainly because it easily integrates with its own Zoho applications quickly and with very little difficulty.
    Incentivized
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    Contract Terms and Pricing Model
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Scalability
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Return on Investment
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    Zoho
    • All positive. Zoho Forms is just another tool from the Zoho toolbox that adds value for us.
    • ROI is hard to say since we are a Zoho One user. Providing an amazing customer experience is what we strive for and this tool is part of that customer experience. It may have a small effect within our internal process but it is a customer facing and customer interaction point/application so it is crucial that it performs optimally.
    Incentivized
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    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.

    Zoho Forms Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot