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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Data 360

    Score8.5 out of 10
    N/ASalesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.

    $108,000

    per year per org

    Workato

    Score9.4 out of 10
    N/AWorkato is a cloud or on-premise automation and integration platform with enterprise-grade capabilities and no coding required. Workato provides pre-built connectors to integrate with over 300 business applications and enables task automation across apps.N/A
    Pricing
    Salesforce Data 360Workato
    Editions & Modules
    Data Cloud for Marketing
    $108000
    per year per org
    No answers on this topic
    Offerings
    Pricing Offerings
    Salesforce Data 360Workato
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Data 360Workato
    Considered Both Products
    Salesforce
    No answer on this topic
    Workato
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    12 Answers
    57%
    Would buy again
    4 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    50%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    12 Answers
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    86%
    Implementation went as expected
    6 Answers
    Features
    Salesforce Data 360Workato
    Data Source Connection
    Comparison of Data Source Connection features of Salesforce Data 360 and Workato
    Feature
    Salesforce Data 360
    8.0
    9 Ratings
    5% below category average
    Workato
    -
    Ratings
    Connect to traditional data sources8.19 Ratings00 Ratings
    Connecto to Big Data and NoSQL7.86 Ratings00 Ratings
    Data Transformations
    Comparison of Data Transformations features of Salesforce Data 360 and Workato
    Feature
    Salesforce Data 360
    7.9
    10 Ratings
    3% below category average
    Workato
    -
    Ratings
    Simple transformations8.810 Ratings00 Ratings
    Complex transformations7.110 Ratings00 Ratings
    Data Modeling
    Comparison of Data Modeling features of Salesforce Data 360 and Workato
    Feature
    Salesforce Data 360
    7.8
    10 Ratings
    2% below category average
    Workato
    -
    Ratings
    Data model creation8.310 Ratings00 Ratings
    Metadata management7.89 Ratings00 Ratings
    Business rules and workflow8.010 Ratings00 Ratings
    Collaboration7.710 Ratings00 Ratings
    Testing and debugging7.510 Ratings00 Ratings
    Data Governance
    Comparison of Data Governance features of Salesforce Data 360 and Workato
    Feature
    Salesforce Data 360
    7.0
    10 Ratings
    14% below category average
    Workato
    -
    Ratings
    Integration with data quality tools7.510 Ratings00 Ratings
    Integration with MDM tools6.58 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Salesforce Data 360 and Workato
    Feature
    Salesforce Data 360
    -
    Ratings
    Workato
    8.0
    38 Ratings
    1% below category average
    Pre-built connectors00 Ratings10.038 Ratings
    Connector modification00 Ratings10.036 Ratings
    Support for real-time and batch integration00 Ratings5.034 Ratings
    Data quality services00 Ratings6.031 Ratings
    Data security features00 Ratings9.034 Ratings
    Monitoring console00 Ratings8.038 Ratings
    Best Alternatives
    Salesforce Data 360Workato
    Small Businesses
    Skyvia
    Score10 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    IBM InfoSphere Information Server
    Score10 out of 10
    IBM App Connect
    Score8.9 out of 10
    Enterprises
    SolarWinds Task Factory
    Score8.3 out of 10
    TIBCO Integration (including BusinessWorks and Flogo)
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce Data 360Workato
    Likelihood to Recommend
    8.2
    (12 ratings)
    9.0
    (38 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    1.0
    (3 ratings)
    Usability
    8.2
    (12 ratings)
    9.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (6 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (1 ratings)
    User Testimonials
    Salesforce Data 360Workato
    Likelihood to Recommend
    Salesforce
    Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
    Incentivized
    Read full review
    Workato
    Workato is brilliant to make separate applications work together without much effort or specialists being needed. When specific events on software A should trigger actions on B (or more) and you want that to happen without any development or big budgets, that's where Workato comes into play. It's a great help if you want tasks automated, communications flowing and data synced between different applications.
    Read full review
    Pros
    Salesforce
    • Allows use to bring external data into Salesforce as zero-copy
    • Is able to present data using standard Salesforce reports familiar to our users
    • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
    Incentivized
    Read full review
    Workato
    • The Workato product interface is brilliantly thought through and designed. The learning curve for first timers is easy enough to get started and build useful things, and Workato really shines in their ability to handle complex triggers and interactions. Workato allows people to build software apps so much faster than by coding each functionality.
    • Workato has fantastic documentation, making things accessible without any holes in the product. The product just works, never has any bugs, never lags, and just generally allows us to see and change exactly what we need to.
    • Workato has an absolutely amazing support team. We tried the free version for a while, then realized it was the single most important software tool we have, and we upgraded. The support at the paid tier is A+, seriously the best from any company we've worked with. Feels more like a good friend then a support rep.
    Read full review
    Cons
    Salesforce
    • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
    • CI/CD can be improved, that looks a difficult and hard
    • Also sandbox comes with many limitation so very hard to replicate production like environment to test
    Incentivized
    Read full review
    Workato
    • Customer support - responsive, but often not equipped to help efficiently identify root cause of issue. Need to improve escalation to technical resources and turnaround time
    • Recipe organization and sharing. Can be challenging to copy recipes, or grab recipes from publicly available site. There are often dependencies and errors that have vague descriptions.
    Incentivized
    Read full review
    Likelihood to Renew
    Salesforce
    No answers on this topic
    Workato
    We need to develop Enterprise Application Integrations and Workato was not designed for this
    Read full review
    Usability
    Salesforce
    Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
    Incentivized
    Read full review
    Workato
    The sheer work Workato eliminates from people's daily jobs is simply a great contribution to people's productivity and a boost to capability. It actually strikes the balance between business and tech teams. It also reduces dependency on developers, and speeds up their delivery too. The only reason it's not a full 10/10 is for the price - it's a bit expensive for what we'd like, and their batch or high data volume processing can be improved.
    Read full review
    Support Rating
    Salesforce
    No answers on this topic
    Workato
    They employ an extremely knowledgeable team of problem solvers. I've never had a disappointing interaction or one that has left me still searching for answers. I know that when I ask for help, they'll partner with me until we find a solution together
    Incentivized
    Read full review
    Implementation Rating
    Salesforce
    No answers on this topic
    Workato
    We discovered that we could not use Workato for our more complex, large enterprise integrations. It was useful for simple workflows that matched the prebuilt recipes.
    Read full review
    Alternatives Considered
    Salesforce
    we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
    Incentivized
    Read full review
    Workato
    We already used Zapier, but since it doesn't support NetSuite we had to choose another automation platform. Now that we've been using Workato for a few months, we have plans to move the stuff we're going through Zapier to Workato. We set up a trial account with all the other platforms, and they were all more expensive and A LOT more complicated than Workato.
    Read full review
    Return on Investment
    Salesforce
    • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
    • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
    • I like that you can even see customer info from other agents making it nice to compare and try and pass others
    • Makes the customers journey smooth sailing because everything is in one place
    Incentivized
    Read full review
    Workato
    • As business consultants, Workato has greatly improved our offerings to our clients as well as improved the time frame to implement automated workflows and integrations.
    • For our clients, the return on investment is almost immediate. Once a Workato recipe is up and running (which can be done very fast), data is integrating, duplicate data entry and user errors are eliminated, and cross-company KPI metrics are easier to report than ever.
    Read full review
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