Salesforce Experience Cloud vs. Twilio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Experience Cloud
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Twilio
Score 7.8 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Salesforce Experience CloudTwilio
Editions & Modules
No answers on this topic
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Salesforce Experience CloudTwilio
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
Salesforce Experience CloudTwilio
Features
Salesforce Experience CloudTwilio
Security
Comparison of Security features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
20% above category average
Twilio
-
Ratings
Role-based user permissions10.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
18% above category average
Twilio
-
Ratings
API10.01 Ratings00 Ratings
Internationalization / multi-language10.01 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce Experience Cloud
9.3
1 Ratings
20% above category average
Twilio
-
Ratings
WYSIWYG editor8.01 Ratings00 Ratings
Code quality / cleanliness10.01 Ratings00 Ratings
Admin section10.01 Ratings00 Ratings
Page templates10.01 Ratings00 Ratings
Library of website themes8.01 Ratings00 Ratings
Mobile optimization / responsive design10.01 Ratings00 Ratings
Publishing workflow10.01 Ratings00 Ratings
Form generator8.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce Experience Cloud
8.6
1 Ratings
18% above category average
Twilio
-
Ratings
Content taxonomy9.01 Ratings00 Ratings
SEO support8.01 Ratings00 Ratings
Bulk management8.01 Ratings00 Ratings
Availability / breadth of extensions8.01 Ratings00 Ratings
Community / comment management10.01 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Salesforce Experience Cloud
8.0
1 Ratings
6% below category average
Twilio
-
Ratings
Conversion tracking8.01 Ratings00 Ratings
Test reporting8.01 Ratings00 Ratings
Funnel Analysis8.01 Ratings00 Ratings
User Segmentation8.01 Ratings00 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Salesforce Experience Cloud
10.0
1 Ratings
8% above category average
Twilio
-
Ratings
Campaign management10.01 Ratings00 Ratings
Cloud enablement10.01 Ratings00 Ratings
Content aggregation10.01 Ratings00 Ratings
Content classification10.01 Ratings00 Ratings
Multi-channel content personalization10.01 Ratings00 Ratings
Customer data analytics10.01 Ratings00 Ratings
DXP Third-Party Integrations10.01 Ratings00 Ratings
Multi-website management10.01 Ratings00 Ratings
Digital asset management10.01 Ratings00 Ratings
Editorial workflows and task management10.01 Ratings00 Ratings
Best Alternatives
Salesforce Experience CloudTwilio
Small Businesses
Yext
Yext
Score 8.9 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.1 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Verint Community
Verint Community
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Salesforce Experience CloudTwilio
Likelihood to Recommend
10.0
(51 ratings)
7.6
(79 ratings)
Likelihood to Renew
-
(0 ratings)
7.6
(5 ratings)
Usability
9.4
(4 ratings)
9.5
(10 ratings)
Performance
9.1
(5 ratings)
8.0
(24 ratings)
Support Rating
7.7
(17 ratings)
5.6
(16 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
9.4
(4 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Salesforce Experience CloudTwilio
Likelihood to Recommend
Salesforce
Salesforce Experience Cloud is well-suited for organizations that have clients who periodically or routinely need to access historical data or documents. The product also offers an exceptionally effective tool to engage with customers around support/service issues and the entire Case management functionality built into the Salesforce platform. The product might be less well-suited in environments where there is exceptionally high staff turnover within customer accounts, or where there is a substantial lack of very basic computer skills.
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Twilio
Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
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Pros
Salesforce
  • Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
  • Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
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Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
Salesforce
  • The documentation for implementing Experience Cloud can be a bit confusing as their rebranding hasn't made it's way into all articles, resulting in different terminology being used to refer to the same thing
  • Some things are not as intuitive regarding their customizability, so there's a bit of a learning curve (i.e. Lightning apps can't be used to customize layouts in Experience Cloud)
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Twilio
  • Segment’s email identifier is case-sensitive, which is ridiculous because emails themselves are not case-sensitive. This means that if I send a capitalized email address in an identify call, it will create a duplicate user rather than matching it with the lowercase email. I think this is a technical oversight that should be corrected.
  • I’d like to see more information about the eventual transition of existing Frontline customers to Twilio Flex
  • I’d like to see some integrations between Twilio Studio and OpenAI or another open source LLM to provide automated responses, if this hasn’t been done already
  • I would like to be able to drag and move the actual lines connecting the steps in Twilio Studio, sometimes mine can get pretty messy
  • I think a Bug Report form would be beneficial for developers
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Likelihood to Renew
Salesforce
No answers on this topic
Twilio
Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
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Usability
Salesforce
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
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Twilio
Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
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Performance
Salesforce
It's delivered on our original requirements and we've found ways to grow its usage. We continue to build on our original success and we can report our data out to leadership to show a true return on investment which is great for growing support and expanding uses for the system.
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Twilio
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
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Support Rating
Salesforce
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
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Twilio
I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
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Implementation Rating
Salesforce
No answers on this topic
Twilio
The developer APIs and SDKs are super easy to follow.
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Alternatives Considered
Salesforce
I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
Read full review
Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and all questions you may have. I highly recommend it!
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Contract Terms and Pricing Model
Salesforce
No answers on this topic
Twilio
Being in South Africa, direct local currency support would be nice
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Return on Investment
Salesforce
  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
Read full review
Twilio
  • It helps drive the adoption of multi-factor authentication by making second-factor authentication quick and easy.
  • Decreases the number of times a user spends migrating to a new device from an old one.
  • Enables easy access to second-factors of authentication by offering multi-device support, making multi-factor authentication painless.
Read full review
ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.