Salesforce Experience Cloud vs. Vonage Communications APIs

For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.

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While there are likely a variety of scenarios that would work well with Vonage [Communications APIs (formerly Nexmo)], implementations that need transactional message and response actions are a great fit. Our experience with transactional messaging has been really good and we are continuing to look at opportunities to expand our usage of this part of their service.

• Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
• Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
• Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.

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• I like the delivery speed, it's very instantaneous. As soon as the delivery status changes on the website, the message gets delivered. The rates are also cheap and affordable.
• The accuracy of the services and the non-stop supportive team.
• Simple API, easy to integrate with existing notification functionality in your Laravel apps.
• Ease of implementation. We needed less than one month to go live.

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• Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
• Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
• Also, there is no side-to-side comparison view for content editors to update the content easily.

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• Written documentation and discovery could be a lot better.

Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm

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Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.

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The overall usability of Vonage [Communications APIs (formerly Nexmo)] system for message delivery is sufficient for our implementation. Some improvements and additional reporting options in the account administration interface would increase our utilization of the post-delivery data further in order to provide further value-added features for our clients.

Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.

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Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.

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The product feels a bit like a black box since it's built to be an off-the-shelf solution so sometimes it feels like the only way to really understand it is to talk to an engineer directly as the documentation is so-so.

Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.

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Nexmo is the best platform in the industry for sure. We don't use all the features that the API provides but we are really satisfied with the ones we use. We are sure this is the best solution in the market if you need to solve the communication in real time with your customers. When we have to build a new website we are going to support the solution with Nexmo.

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• Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
• In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation

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• Allowed us to go to market faster (positive).
• Greatly limits our claim to quality as the ceiling on video quality is lower than other platforms (negative).