Salestools.io (discontinued) vs. TechTarget Priority Engine

Salestools.io works perfectly for companies using a CRM or whatever other CRM software involving customer data. Also, Salestools.io is perfect to deal with the creation of an outreach campaign in an automatic way. You won't need to do follow-up yourself. However, it needs some training to work with it perfectly. In general is a great outbound sales tool.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Generating new opportunities
• Automating our Sales process
• Accurate and up to date data!

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• You can't have custom fields, so forget about having customized emails other than the basic Name, Title, Company.
• Salestools is plenty of super cool features, all (at least all the ones we used) are buggy and unusable in the end.
• Can't have blacklisted addresses and domains.
• Support will take days to respond, especially if you report a bug (it seems they will work extra hard to fix the bug, and then tell you that it didn't exist in the first place)
• Virtually every other feature has bugs.

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

We have been trying KLENTY mainly, however, the Prospector of Salestools.io is quite superior. For both cases, the preparation of campaigns are not as easy as it sounds, but as soon as you do the first, it will be easier for your business. Salestools.io has a better and easier interface and the webpage is superb. If you are looking just for follow-up, PLENTLY with doing, but if you need to find a prospect, Salestools.io is the service you need.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• ROI has been very high!
• Time saved
• Predictable pipeline, meaning i know what we can achieve next month!

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized