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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A

    Treasure AI

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Treasure AI is an enterprise customer data platform (CDP) that reclaims customer-centricity in the age of the digital customer. It does this by connecting all data and uniting teams and systems into one customer data platform to power purposeful engagements.N/A
    Pricing
    SAP Customer Data SolutionsTreasure AI
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Customer Data SolutionsTreasure AI
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Customer Data SolutionsTreasure AI
    Considered Both Products
    SAP
    No answer on this topic
    Treasure AI
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    50 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    44 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    51 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    37 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    39 Answers
    100%
    Implementation went as expected
    9 Answers
    Features
    SAP Customer Data SolutionsTreasure AI
    Tag Management
    Comparison of Tag Management features of SAP Customer Data Solutions and Treasure AI
    Feature
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Treasure AI
    -
    Ratings
    Tag library7.826 Ratings00 Ratings
    Tag variable mapping7.824 Ratings00 Ratings
    Ease of writing custom tags7.825 Ratings00 Ratings
    Rules-driven tag execution7.825 Ratings00 Ratings
    Tag performance monitoring8.024 Ratings00 Ratings
    Page load times7.925 Ratings00 Ratings
    Mobile app tagging7.524 Ratings00 Ratings
    Library of JavaScript extensions7.623 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Customer Data Solutions and Treasure AI
    Feature
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Treasure AI
    -
    Ratings
    Standard visitor segmentation8.028 Ratings00 Ratings
    Behavioral visitor segmentation8.027 Ratings00 Ratings
    Traffic allocation control4.227 Ratings00 Ratings
    Website personalization9.926 Ratings00 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Customer Data Solutions and Treasure AI
    Feature
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Treasure AI
    -
    Ratings
    Account Scoring8.027 Ratings00 Ratings
    Customer Data Governance8.928 Ratings00 Ratings
    Data Connectors4.329 Ratings00 Ratings
    Data Enhancement5.229 Ratings00 Ratings
    Data Ingestion6.129 Ratings00 Ratings
    Data Storage2.529 Ratings00 Ratings
    Data Visibility8.029 Ratings00 Ratings
    Event Data6.127 Ratings00 Ratings
    Identity Resolution8.927 Ratings00 Ratings
    Best Alternatives
    SAP Customer Data SolutionsTreasure AI
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Adobe Real-Time CDP
    Score8.3 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Tealium Customer Data Hub
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Customer Data SolutionsTreasure AI
    Likelihood to Recommend
    9.0
    (58 ratings)
    9.0
    (89 ratings)
    Likelihood to Renew
    9.5
    (10 ratings)
    9.1
    (5 ratings)
    Usability
    9.1
    (7 ratings)
    8.0
    (4 ratings)
    Availability
    9.0
    (57 ratings)
    9.1
    (1 ratings)
    Performance
    7.3
    (7 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (8 ratings)
    8.2
    (7 ratings)
    In-Person Training
    9.1
    (2 ratings)
    6.4
    (1 ratings)
    Online Training
    9.1
    (7 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    7.3
    (7 ratings)
    6.4
    (2 ratings)
    Configurability
    9.1
    (1 ratings)
    7.3
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    4.5
    (1 ratings)
    7.3
    (2 ratings)
    Vendor pre-sale
    4.5
    (1 ratings)
    7.4
    (2 ratings)
    User Testimonials
    SAP Customer Data SolutionsTreasure AI
    Likelihood to Recommend
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
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    Treasure AI
    Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
    Incentivized
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    Pros
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
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    Treasure AI
    • CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction.
    • It provides a variety of extensions to bring your data together in one place and helps you do this easily.
    • Kits provided by Treasure Box provide basic but helpful methods for further development of services.
    Incentivized
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    Cons
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
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    Treasure AI
    • Documentation is not always fully update --> better off reaching to support for some topics that are not covered
    • Small bugs on the graphical user interface
    • If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one
    Incentivized
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    Likelihood to Renew
    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
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    Treasure AI
    I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
    Incentivized
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    Usability
    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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    Treasure AI
    It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
    Incentivized
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    Reliability and Availability
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
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    Treasure AI
    As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
    Incentivized
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    Performance
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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    Treasure AI
    Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
    Incentivized
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    Support Rating
    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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    Treasure AI
    The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
    Incentivized
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    In-Person Training
    SAP
    because it was made directly in the company
    Incentivized
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    Treasure AI
    I was not here when treasure data was implemented to our company.
    Incentivized
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    Online Training
    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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    Treasure AI
    I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
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    Implementation Rating
    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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    Treasure AI
    Implementation was quick and our developers had very few issues with the SDK.
    Incentivized
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    Alternatives Considered
    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
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    Treasure AI
    We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
    Incentivized
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    Scalability
    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    Treasure AI
    In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
    Incentivized
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    Return on Investment
    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    Treasure AI
    • We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making.
    • Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles.
    • We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce.
    Incentivized
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    ScreenShots

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform

    Treasure AI Screenshots

    Screenshot of some of the out of the box integrations across advertising, CRM, databases, eCommerce, machine learning and more.Screenshot of the query toolsScreenshot of the audience builder