What users are saying about
15 Ratings
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343 Ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Semrush

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343 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

SE Ranking

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Gary Shouldis | TrustRadius Reviewer

Semrush

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
Bailey Witt, MBA | TrustRadius Reviewer

Feature Rating Comparison

SEO

SE Ranking
7.5
Semrush
8.4
Keyword analysis
SE Ranking
8.3
Semrush
9.1
Backlink management
SE Ranking
7.4
Semrush
7.9
SERP ranking tracking
SE Ranking
8.1
Semrush
8.7
Page grader
SE Ranking
5.8
Semrush
8.3
Competitive analysis
SE Ranking
8.3
Semrush
9.0
Site audit / diagnostics
SE Ranking
8.4
Semrush
8.7
Site recommendations
SE Ranking
6.8
Semrush
8.2
Task management
SE Ranking
7.0
Semrush
7.4

SEO Channels

SE Ranking
7.6
Semrush
8.2
Local SEO
SE Ranking
5.1
Semrush
8.2
Mobile SEO
SE Ranking
8.6
Semrush
8.1
Global SEO
SE Ranking
9.1
Semrush
8.9
Social SEO
SE Ranking
Semrush
7.7

SEO Platform & Account Management

SE Ranking
9.0
Semrush
8.7
Multi-domain support
SE Ranking
8.7
Semrush
8.6
Integration with web analytics tools
SE Ranking
9.3
Semrush
8.8

Pros

SE Ranking

  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Dmitry Chervonyi | TrustRadius Reviewer

Semrush

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Lee L Kennedy | TrustRadius Reviewer

Cons

SE Ranking

  • Better local SEO data.
  • Slow, it can take a lot of time when you update big lists of data.
  • Content analyses (would be nice to get rating on your current SEO).
Anonymous | TrustRadius Reviewer

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Usability

SE Ranking

SE Ranking 9.1
Based on 2 answers
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Dmitry Chervonyi | TrustRadius Reviewer

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

SE Ranking

SE Ranking 8.2
Based on 5 answers
We've had issues with 1) our account locking us out before it was expired, 2) rankings being extremely off and upon inquiring, given a basic response on how to cleanly check ranking as the explanation on discrepancies 3) slower to respond on some requests.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 7.9
Based on 28 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

Alternatives Considered

SE Ranking

SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Dragan Nikolic | TrustRadius Reviewer

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

Return on Investment

SE Ranking

  • It helped us understand how our targeted keywords are performing and make decisions based on that
  • Also when we analyzed our website pages with SEO audit tool it helped us to improve our website a lot and get more organic traffic
Anonymous | TrustRadius Reviewer

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Screenshots

Pricing Details

SE Ranking

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SE Ranking Editions & Modules

Edition
Optimum$18.61
Plus$42.51
Enterprise$901
  1. per month
Additional Pricing Details
* All the prices are given for a weekly rankings check frequency and an annual subscription period.

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

SE Ranking
8.8
Semrush
9.2

Usability

SE Ranking
9.1
Semrush
9.0

Support Rating

SE Ranking
8.2
Semrush
7.9

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