SE Ranking vs Semrush

Likelihood to Recommend

SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.

Read full review

Gary Shouldis

Founder & CEO

3Bug MediaMarketing and Advertising, 1-10 employees

View all 10 answers on this topic

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.

Read full review

Bailey Witt, MBA

Account Manager | Digital Marketing Analyst

MediaFuelMarketing and Advertising, 11-50 employees

View all 96 answers on this topic

Feature Rating Comparison

SE Ranking

Semrush

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

SE Ranking

Semrush

Local SEO

Mobile SEO

Global SEO

Social SEO

SE Ranking

Semrush

Multi-domain support

Integration with web analytics tools

Pros

Rank racking. It’s really important for us that the ranks are tracked accurately.
Monitoring of changes made on the website. We’ve found this feature really useful.
Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.

Read full review

Dmitry Chervonyi

Chief Marketing Officer

BelkinsMarketing & Advertising, 51-200 employees

View all 10 answers on this topic

Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.

Read full review

Lee L Kennedy

Analytics Director

TLo VenturesMarketing and Advertising, 1-10 employees

View all 96 answers on this topic

Cons

Better local SEO data.
Slow, it can take a lot of time when you update big lists of data.
Content analyses (would be nice to get rating on your current SEO).

Read full review

Verified User

Consultant in Marketing

Marketing & Advertising Company, 1-10 employees

View all 10 answers on this topic

It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
Pricing is on tiers, so some features just are out of reach for a small company.
It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.

Read full review

Verified User

Project Manager in Social Media

Marketing & Advertising Company, 1-10 employees

View all 96 answers on this topic

Usability

SE Ranking 9.1

Based on 2 answers

They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.

Read full review

Dmitry Chervonyi

Chief Marketing Officer

BelkinsMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Semrush 9.0

Based on 2 answers

SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.

Read full review

Tim Sleeper

Web Developer Search Engine Optimization

Preferred Care at HomeHospital & Health Care, 51-200 employees

View all 2 answers on this topic

Support Rating

SE Ranking 8.2

Based on 5 answers

We've had issues with 1) our account locking us out before it was expired, 2) rankings being extremely off and upon inquiring, given a basic response on how to cleanly check ranking as the explanation on discrepancies 3) slower to respond on some requests.

Read full review

Verified User

Analyst in Marketing

Marketing & Advertising Company, 51-200 employees

View all 5 answers on this topic

Semrush 7.9

Based on 28 answers

This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page

Read full review

Rahul Sharma

CMO (Chief Marketing Officer)

Cloudsdeal.comEntertainment, 11-50 employees

View all 28 answers on this topic

Alternatives Considered

SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.

Read full review

Dragan Nikolic

Organic Search

WPSerbiaMarketing and Advertising, 1-10 employees

View all 10 answers on this topic

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.

Read full review

Verified User

Employee in Marketing

Automotive Company, 201-500 employees

View all 96 answers on this topic

Return on Investment

It helped us understand how our targeted keywords are performing and make decisions based on that
Also when we analyzed our website pages with SEO audit tool it helped us to improve our website a lot and get more organic traffic

Read full review

Verified User

C-Level Executive in Marketing

Information Technology and Services Company, 1-10 employees

View all 10 answers on this topic

ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.

Read full review

Kyle Moloo

Account Executive

Big PresenceMarketing and Advertising, 11-50 employees

View all 96 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

SE Ranking Editions & Modules

Edition

Optimum	$18.6¹
Plus	$42.5¹
Enterprise	$90¹

per month

Additional Pricing Details

* All the prices are given for a weekly rankings check frequency and an annual subscription period.

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Semrush Editions & Modules

Edition

Pro	119.95¹
Guru	229.95¹
Business	449.95¹

per month

Additional Pricing Details

—

Rating Summary

SE Ranking

Semrush

SE Ranking

Semrush

SE Ranking

Semrush

Likelihood to Recommend

SE Ranking

Semrush

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Mobile SEO

Global SEO

Social SEO

Multi-domain support

Integration with web analytics tools

Pros

SE Ranking

Semrush

Cons

SE Ranking

Semrush

Usability

SE Ranking

Semrush

Support Rating

SE Ranking

Semrush

Alternatives Considered

SE Ranking

Semrush

Return on Investment

SE Ranking

Semrush

Screenshots

SE Ranking

Semrush

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

SE Ranking Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Semrush Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison