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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SE Ranking

    Score9 out of 10
    Small Businesses (1-50 employees)
    An SEO toolset for agency and in-house pros.

    $65

    per month

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    SE RankingSimilarweb
    Editions & Modules
    Essential
    $65
    per month
    Pro
    $119
    per month
    Business
    $259
    per month
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    Offerings
    Pricing Offerings
    SE RankingSimilarweb
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    SE RankingSimilarweb
    Considered Both Products
    SE Ranking
    No answer on this topic
    Similarweb LTD
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    98%
    Would buy again
    106 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    95%
    Delivers good value for the price
    86 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    97%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    8 Answers
    99%
    Lived up to sales and marketing promises
    84 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    99%
    Implementation went as expected
    83 Answers
    Features
    SE RankingSimilarweb
    SEO
    Comparison of SEO features of SE Ranking and Similarweb
    Feature
    SE Ranking
    7.9
    16 Ratings
    3% above category average
    Similarweb
    8.0
    13 Ratings
    4% below category average
    Keyword analysis7.99 Ratings8.013 Ratings
    Backlink management7.316 Ratings00 Ratings
    SERP ranking tracking7.915 Ratings7.29 Ratings
    Page grader7.611 Ratings00 Ratings
    Competitive analysis7.915 Ratings9.012 Ratings
    Site audit / diagnostics7.916 Ratings00 Ratings
    Site recommendations8.412 Ratings00 Ratings
    Task management7.910 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of SE Ranking and Similarweb
    Feature
    SE Ranking
    8.1
    14 Ratings
    6% above category average
    Similarweb
    -
    Ratings
    Local SEO8.111 Ratings00 Ratings
    Mobile SEO8.112 Ratings00 Ratings
    Global SEO8.213 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of SE Ranking and Similarweb
    Feature
    SE Ranking
    8.4
    14 Ratings
    0% below category average
    Similarweb
    -
    Ratings
    Multi-domain support8.512 Ratings00 Ratings
    Integration with web analytics tools8.413 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of SE Ranking and Similarweb
    Feature
    SE Ranking
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    13% below category average
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    Best Alternatives
    SE RankingSimilarweb
    Small Businesses
    Serpstat
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SE RankingSimilarweb
    Likelihood to Recommend
    8.0
    (16 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    7.3
    (4 ratings)
    7.3
    (4 ratings)
    Support Rating
    7.3
    (6 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    SE RankingSimilarweb
    Likelihood to Recommend
    SE Ranking
    SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
    Incentivized
    Read full review
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    SE Ranking
    • Rank racking. It’s really important for us that the ranks are tracked accurately.
    • Monitoring of changes made on the website. We’ve found this feature really useful.
    • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
    Read full review
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Cons
    SE Ranking
    • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
    • Some more video tutorials on the site on how to use some tools would be helpful.
    • More in-system popups would be more helpful too.
    Incentivized
    Read full review
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Likelihood to Renew
    SE Ranking
    No answers on this topic
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    SE Ranking
    They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
    Read full review
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Support Rating
    SE Ranking
    The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
    Incentivized
    Read full review
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    SE Ranking
    No answers on this topic
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    SE Ranking
    SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
    Incentivized
    Read full review
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Return on Investment
    SE Ranking
    • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
    • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
    • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
    Incentivized
    Read full review
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    ScreenShots

    SE Ranking Screenshots

    Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.