SE Ranking vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Similarweb
Score 9.1 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month
Pricing
SE RankingSimilarweb
Editions & Modules
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Sales Intelligence - Starter
$129
per month
AI Search Intelligence - AEO Intelligence
$129
per month
Web Intelligence - Entrepreneurs - Competitive Intelligence
$199
per month
AI Search Intelligence - AEO & SEO & Competitive Intel
$399
per month
Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
$399
per month
AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
$649
per month
Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
$649
per month
Stock Intelligence
Contact Sales
Retail Intelligence (for Brands or Retailer)
Contact Sales
App Intelligence
Contact Sales
Sales Intelligence - Business or Enterprise
Custom
Web Intelligence - Business & Enterprises
Contact Sales
Offerings
Pricing Offerings
SE RankingSimilarweb
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
SE RankingSimilarweb
Considered Both Products
SE Ranking
Chose SE Ranking
It has a simple user interface and gives me the exact overview I need to take my next step.
Chose SE Ranking
SE Ranking is way more budget-friendly and suitable for less demanded SEO projects.
Chose SE Ranking
SE Ranking just made the most sense for us. It was an account separate from our SEO company so we could actually see what was going on.
Chose SE Ranking

The interface is much more friendly. The databases for the backlinks database seems to be bigger and more qualitative.


Chose SE Ranking
For us it's mainly a tool we use and/or suggest because of the price. It's complete enough to get yourself kickstarted and learn about your website and its positions in Google. But once you grow bigger and want more data it's smart to look around for more complete tools.

For as …
Chose SE Ranking
Backlink checker seems to be far less thorough than Ahrefs. It's also less thorough than Screaming Frog. But we got it for rank tracking and it does as a decent job at that.
Chose SE Ranking
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features …
Chose SE Ranking
SE Ranking is really easy to use and it's rather cheap. So there is no reason why we should switch to other services.
Chose SE Ranking
We chose SE Ranking because of the price as it was very affordable and also helped us cover our needs.
Chose SE Ranking
SE Ranking is better than SERPstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...

It's a good choice for agencies that are interested in tracking keywords for …
Chose SE Ranking
SE Ranking is perfect due to its price.For $84/year, you can enjoy most of its features, which makes it perfect for bloggers who are looking to beef up their site's SEO. For small agencies, their $39/month is affordable enough to help client track their keywords and manage SEO …
Similarweb
Chose Similarweb
Similarweb PRO gives holistic competitor analysis.
Chose Similarweb
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
Chose Similarweb
Similar web Pro for me it is a perfect work tool since it allows me to make my searches for possible clients much easier, simpler, and best of all faster, now, it not only shows me information about the prospective client but it also shows me a comparison with possible …
Chose Similarweb
Though these other products provide contact details on leads, it doesn't tell you anything about the relevance of their business.

This is where similarweb pro comes in!
Chose Similarweb
The ability to have the lion's share of data I need under one dashboard is a time-saver. Collating data from multiple places makes the process cumbersome. Similarweb solves this problem for me.
Chose Similarweb
Similarweb provides a more holistic approach to digital intelligence than SEMRush or Ahrefs. While both SEMRush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
Chose Similarweb
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels …
Chose Similarweb
Similarweb PRO has the best paid vs organic data splits, but data.ai gets more into the app front.
Chose Similarweb
I only used trial versions of other tools so my points might be not fair, but as far as I had the opportunity to check Similar Web Pro was better than the competition in terms of traffic verification, finding similar websites and other similar metrics. The only metric that I …
Chose Similarweb
None of the competitors have the depth of features nor the depth of data that Similarweb has.
Chose Similarweb
Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
Chose Similarweb
I havent used any other products that are like Similarweb
Chose Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
Chose Similarweb
SEMRush is great for keyword and link building research and analysis, but it's traffic estimates for websites can be quite inaccurate in comparison to Similarweb.
Chose Similarweb
Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
Chose Similarweb
They are different systems and they complement themselves pretty well.
Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
Therefore, this unique …
Chose Similarweb
Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
Chose Similarweb
I have used SEMRush in my previous company for SEO and Comp analysis but SimilarWeb PRO is much user friendly and much more useful.
Chose Similarweb
The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing …
Chose Similarweb
Something that sets SimilarWeb apart from other products is the monthly calls and customer service to share information on how we can better use the features and describing new features.
Features
SE RankingSimilarweb
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
7.9
Ratings
3% above category average
Similarweb
8.0
Ratings
3% below category average
Keyword analysis7.90 Ratings8.00 Ratings
Backlink management7.30 Ratings00 Ratings
SERP ranking tracking7.90 Ratings7.20 Ratings
Page grader7.60 Ratings00 Ratings
Competitive analysis7.90 Ratings8.90 Ratings
Site audit / diagnostics7.90 Ratings00 Ratings
Site recommendations8.40 Ratings00 Ratings
Task management7.90 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.1
Ratings
7% above category average
Similarweb
-
Ratings
Local SEO8.10 Ratings00 Ratings
Mobile SEO8.10 Ratings00 Ratings
Global SEO8.20 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.4
Ratings
0% below category average
Similarweb
-
Ratings
Multi-domain support8.50 Ratings00 Ratings
Integration with web analytics tools8.40 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
SE Ranking
-
Ratings
Similarweb
7.8
Ratings
13% below category average
Competitor Research00 Ratings8.80 Ratings
Competitor alerts00 Ratings8.60 Ratings
Market Insights and Reports00 Ratings7.30 Ratings
Best Alternatives
SE RankingSimilarweb
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Zoho Social
Zoho Social
Score 9.1 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Conductor
Conductor
Score 9.4 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Conductor
Conductor
Score 9.4 out of 10
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User Ratings
SE RankingSimilarweb
Likelihood to Recommend
8.0
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
7.3
(0 ratings)
7.3
(0 ratings)
Support Rating
7.3
(0 ratings)
6.8
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
SE RankingSimilarweb
Likelihood to Recommend
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
Read full review
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Pros
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Read full review
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
Cons
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Read full review
  • Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
  • Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
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Likelihood to Renew
No answers on this topic
I use it every single day and its essential to succeeding in my role
Read full review
Usability
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Support Rating
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
No answers on this topic
We liked it, things can always be better
Read full review
Alternatives Considered
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
Read full review
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
Return on Investment
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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  • Similarweb PRO has helped us gain conviction in industries or companies we're interested in early on and, conversely has helped us kill deals where see many negative indicators
  • Helped us give our portfolio companies insights into their own website performance vs. competitors
Read full review
ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.