Shopify Plus vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify Plus
Score 8.9 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.N/A
WooCommerce
Score 8.1 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
Shopify PlusWooCommerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Shopify PlusWooCommerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact sales team for pricing
More Pricing Information
Community Pulse
Shopify PlusWooCommerce
Considered Both Products
Shopify Plus
Chose Shopify Plus
Shopify is a much easier and more intuitive platform to use.

The mobile focus is outstanding from the other competitors and the capability to modify the store without previous code or experience makes them the best e-commerce platform.
Chose Shopify Plus
Shopify Plus has the most robust capabilities of the pure cloud plays and the app store ecosystem is the largest and best.
Chose Shopify Plus
Shopify Plus offers a more robust solution than Woo commerce and is easier to train on than Big Commerce. Woo commerce is freeware with no support. Big Commerce offers more SEO features and is a more powerful solution, but harder to remote train users on - lots more …
Chose Shopify Plus
Shopify Plus is WAYYYYYY better than anything else that we have used, and it's not even close. The websites are faster and more reliable, both of which are critical to running an online business. The cost to run is way less. We are running five websites on Shopify Plus for less …
Chose Shopify Plus
Shopify Plus is way ahead of the pack in terms of features, automated and worry free maintenance / security / scaling / infrastructure, customer support, and speed. We've been building eCommerce sites for over a decade and it seems almost every positive trend in eCommerce is …
Chose Shopify Plus
Shopify Plus integrates so well with other services, and keeps all levels of the online shopping experience in one place. It really saves a developer or manager a lot of headache that can arise with other e-commerce platforms.
WooCommerce
Chose WooCommerce
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on …
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a …
Top Pros
Top Cons
Features
Shopify PlusWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify Plus
8.6
29 Ratings
11% above category average
WooCommerce
6.1
84 Ratings
23% below category average
Product catalog & listings9.027 Ratings6.883 Ratings
Product management8.128 Ratings6.284 Ratings
Bulk product upload6.126 Ratings2.067 Ratings
Branding10.027 Ratings6.873 Ratings
Mobile storefront10.028 Ratings6.277 Ratings
Product variations7.127 Ratings6.877 Ratings
Website integration8.025 Ratings6.984 Ratings
Visual customization9.028 Ratings6.781 Ratings
CMS10.027 Ratings6.863 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify Plus
8.0
28 Ratings
5% above category average
WooCommerce
6.1
80 Ratings
22% below category average
Abandoned cart recovery7.127 Ratings6.752 Ratings
Checkout user experience9.028 Ratings5.680 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify Plus
10.0
28 Ratings
18% above category average
WooCommerce
5.6
75 Ratings
39% below category average
eCommerce security10.028 Ratings5.675 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify Plus
6.4
29 Ratings
16% below category average
WooCommerce
5.2
83 Ratings
36% below category average
Promotions & discounts6.128 Ratings5.680 Ratings
Personalized recommendations4.123 Ratings4.966 Ratings
SEO9.028 Ratings5.072 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify Plus
7.3
27 Ratings
7% below category average
WooCommerce
4.5
81 Ratings
54% below category average
Order processing8.027 Ratings6.279 Ratings
Inventory management7.126 Ratings6.878 Ratings
Shipping7.126 Ratings2.073 Ratings
Custom functionality7.127 Ratings5.675 Ratings
Multi-site management00 Ratings1.640 Ratings
Best Alternatives
Shopify PlusWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Shopify PlusWooCommerce
Likelihood to Recommend
3.3
(29 ratings)
7.1
(84 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
7.1
(3 ratings)
Support Rating
10.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
Shopify PlusWooCommerce
Likelihood to Recommend
Shopify
Any business that needs to keep track of orders and payments would benefit from Shopify Plus. Customers information, orders, and payments are all saved and available for reference. You are able to refer to past orders to review trends and offer future purchase suggestions. Shopify Plus is also easy to use so it does not take long to train employees how to use this system.
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Automattic
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
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Pros
Shopify
  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
Read full review
Automattic
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
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Cons
Shopify
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
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Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
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Likelihood to Renew
Shopify
No answers on this topic
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Shopify
No answers on this topic
Automattic
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
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Support Rating
Shopify
Always are quick to answer our questions and help us find a solution
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Automattic
not muh support
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Alternatives Considered
Shopify
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify gave us the most bang for the buck.
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Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
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Return on Investment
Shopify
  • Shopify Plus has been a very cost effective solution for us.
  • As our business grows, it's easy to train new hires on how to use Shopify Plus.
  • What we've lost in the missing features of Shopify we've made up for in the other areas.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.