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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Snipcart

    Score8 out of 10
    N/ASnipcart is a developer-first, low-footprint commerce platform. Its frontend is stack-agnostic, and it boasts a feature-rich back-end. Snipcart the company is a startup in Québec City, Canada, and has been running for 8+ years.N/A

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    ShopifySnipcartWooCommerce
    Editions & Modules
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    No answers on this topic
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    ShopifySnipcartWooCommerce
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoYes
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsA 25% discount is offered for annual billing.WooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    ShopifySnipcartWooCommerce
    Considered Multiple Products
    Shopify
    Chose Shopify
    Shopify allows for companies to quickly and easily get online and selling. However, the more you want to customize the platform, the more you'll realize that other platforms (such as Wordpress + WooCommerce) end up being better because you have access to all of the core code …
    Incentivized
    Chose Shopify
    WooCommerce may be a good option for a developer or simple websites for service based businesses (e.g., electrician/cafe/etc). If you are selling a physical or digital product and require the ability to customize your store with any frequency or to track performance etc then I …
    Incentivized
    Chose Shopify
    Shopify is easy to use. You do not need to install many plugins for it, and if you are using WooCommerce, you will have to install some plugins. With Shopify, you get a high speed hosting and CDN (content delivery network) which will make your website fast. The checkout is also …
    Incentivized
    Chose Shopify
    I have used WooCommerce and it definitely works well, but it does not seem to work as smooth as Shopify.
    Incentivized
    Chose Shopify
    Shopify does not compare to any other platforms out there. It is by far superior,but we have use[d] WooCommerce before.
    Incentivized
    Chose Shopify
    Shopify is one of the best e-commerce platforms out there. We have tried WooCommerce which is great but it definitely takes a lot more time to integrate and set up.
    Incentivized
    Chose Shopify
    Shopify vs WooCommerce on WordPress. Shopify was better suited to smaller businesses with fewer design demands, limited budgets, and small product inventories. WooCommerce on the other hand was better suited for larger businesses with more complicated e-commerce needs such as …
    Incentivized
    Chose Shopify
    Shopify, being wholly self-contained, is a robust solution that doesn't require a developer to get up and running. WooCommerce is a plugin for WordPress that is effective if you already have a robust WordPress site and are tech-savvy. WooCommerce will require a developer's …
    Incentivized
    Chose Shopify
    It’s better than WooCommerce, in my opinion, and the best opinion overall for e-commerce
    Incentivized
    Chose Shopify
    Magento is more serious; you'll need support from your digital agency and a retainer for promotions and updates.

    WooCommerce is good but becomes expensive with all the extras that shopify has out of the box. And this relies on WordPress which you'll need to maintain and keep …
    Incentivized
    Chose Shopify
    Shopify is much more user-friendly than WooCommerce and has more robust tutorials, especially for beginners. Shopify also includes more integrations and admin tools that provide an additional later of brand safety for our organization and our agency. Shopify also integrates …
    Incentivized
    Chose Shopify
    Shopify eats woocommerces lunch. Shopify is probably the best all around way to get your business selling without doing it all yourself or involving too many moving parts. It’s not perfect but it’s worth what it costs if you are serious about the longevity of your business. …
    Incentivized
    Chose Shopify
    We used WooCommerce for many years before switching to Shopify. We switched because WooCommerce is not as user friendly on the backend, whereas Shopify is relatively easy to maintain and update. That said, WooCommerce does have additional functionalities that Shopify does not …
    Incentivized
    Chose Shopify
    I havent had a very detailed look at the others. But for us, to migrate the whole infrastructure to something else doesnt make sense. We are happy with Shopify.
    Incentivized
    Chose Shopify
    Shopify is the best tool in the ecosystem because with all the apps in its sphere, you can do almost anything. It also has the best checkout experience one can ask for in the Ecommerce / website space. I think when it comes to shipping inventory and theme management it’s the …
    Incentivized
    Chose Shopify
    Shopify is easy to navigate and export shipping data to other shipping management tools. We have multiple clients (70+) using Shopify and rarely have issues. With others, we seem to have trouble daily with export to our shipping management tools. In addition to export issues, …
    Incentivized
    Chose Shopify
    Shopify is the best platform where I am handling our different stores. It is a secure and easy-to-use online e-commerce solution. I have been using a lot of software in my organization to gather information about different businesses and sometimes I need to import some data …
    Incentivized
    Chose Shopify
    Shopify has been a great solution! In my opinion it is the perfect balance between ease of use and customizable.
    Incentivized
    Chose Shopify
    The features in Shopify are easy to understand. Different versions for different types of business. Time to market the product is less.
    Incentivized
    Chose Shopify
    Shopify is way easier to set up. No coding needed. All the tools to create your eCommerce are there and are easy to use. You can literally set up a working site in minutes. Most of the initial work is more focused on us making sure we had proper images and product descriptions, …
    Incentivized
    Chose Shopify
    Shopify is really the only contender in the space. They do everything way better than any other platform out there so it is definitely the best option to go with.
    Incentivized
    Chose Shopify
    Shopify is much much simpler than these 2 alternatives. It is aimed at small entrepreneurs or start-ups that cannot afford big costly developments of e-commerce solutions.
    Shopify works in a plug-and-play way that allows you to start selling right away and not lose time on the …
    Incentivized
    Chose Shopify
    Wix was vastly more customizable but not built for stores with lots of products. We built a fantastic website on Wix with everything she needed but it had two fatal problems - the first was that it was just too slow to load on the page, and the second was that the products were …
    Incentivized
    Chose Shopify
    Shopify is the number one product if you want to actually have sales. Some other competitors may seem to offer the same suite of functionalities, but Shopify really does stand out a lot by 99.99% availability and the whole shopping experience for your customers.
    Incentivized
    Chose Shopify
    We selected Shopify because we did not need a lot of custom functionality but wanted the great UX of Shopify, the integration with our POS, and the out of the box designs that look better in the Shopify marketplace.
    Incentivized
    Snipcart
    No answer on this topic
    Automattic
    Chose WooCommerce
    WooCommerce has been here through many successes and failures for rivals but Shopify has a ton of new features that, in my opinion, the WooCommerce team should take a look at. A modern facelift and a complete review of the systems and I think it'll get to where it needs to be.
    Incentivized
    Chose WooCommerce
    They both are great in terms of usability, Adobe Commerce (Magento) is powerful but provides limited customization than the WooCommerce whereas Shopify is not free and same it doesn't support the customization as much as other platforms do. WooCommerce is free and customizable …
    Incentivized
    Chose WooCommerce
    In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end
    Incentivized
    Chose WooCommerce
    Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like Shopify that give us alot of customisation but it comes with a price...but woo commerce is …
    Incentivized
    Chose WooCommerce
    WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
    Incentivized
    Chose WooCommerce
    The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much …
    Incentivized
    Chose WooCommerce
    We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the …
    Incentivized
    Chose WooCommerce
    Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to …
    Incentivized
    Chose WooCommerce
    We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do.
    Incentivized
    Chose WooCommerce
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
    Incentivized
    Chose WooCommerce
    WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

    WooCommerce seems to be built for websites that aren't focused entirely on …
    Incentivized
    Chose WooCommerce
    Shopify is better in almost every way, but does come with a premium.
    Incentivized
    Chose WooCommerce
    Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce …
    Incentivized
    Chose WooCommerce
    Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
    Shopify provides a great store front of its own, and hence may be recommended for …
    Incentivized
    Chose WooCommerce
    WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
    Incentivized
    Chose WooCommerce
    I haven't used Shopify as much as WooCommerce so can't draw an accurate comparison.
    Incentivized
    Chose WooCommerce
    If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. …
    Incentivized
    Chose WooCommerce
    WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify.

    WooCommerce is a free platform to integrate the payment gateway. You'll get …
    Incentivized
    Chose WooCommerce
    WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but …
    Incentivized
    Chose WooCommerce
    From a functional perspective this can do everything that the others can do and for many developers it is the preferred platform for online stores that require a high level of customisation. It is an open source platform with a strong community of developers behind it who have …
    Incentivized
    Chose WooCommerce
    They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features
    Incentivized
    Chose WooCommerce
    I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost.
    Incentivized
    Chose WooCommerce
    I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
    Incentivized
    Chose WooCommerce
    One single word: cost!
    Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
    Even if some plugins are very expensive, the maintenance cost is a …
    Incentivized
    Chose WooCommerce
    Since WordPress is free, and the core WooCommerce is free, there is zero commitment to the system. Other e-commerce platforms have a monthly fee. Don't get me wrong, if you need the power of something you use the right tool for the job, but if you are okay working the code, …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    80 Answers
    No answers on this topic
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    77 Answers
    No answers on this topic
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    No answers on this topic
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    68 Answers
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    88%
    Implementation went as expected
    36 Answers
    Features
    ShopifySnipcartWooCommerce
    Online Storefront
    Comparison of Online Storefront features of Shopify and Snipcart and WooCommerce
    Feature
    Shopify
    8.4
    149 Ratings
    7% above category average
    Snipcart
    -
    Ratings
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings8.7149 Ratings00 Ratings8.095 Ratings
    Product management8.2147 Ratings00 Ratings8.096 Ratings
    Bulk product upload8.3125 Ratings00 Ratings7.278 Ratings
    Branding8.6146 Ratings00 Ratings7.383 Ratings
    Mobile storefront9.1142 Ratings00 Ratings9.388 Ratings
    Product variations7.9139 Ratings00 Ratings8.088 Ratings
    Website integration8.7140 Ratings00 Ratings9.596 Ratings
    Visual customization8.7146 Ratings00 Ratings7.392 Ratings
    CMS7.6118 Ratings00 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify and Snipcart and WooCommerce
    Feature
    Shopify
    8.5
    141 Ratings
    10% above category average
    Snipcart
    -
    Ratings
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Abandoned cart recovery8.2131 Ratings00 Ratings5.359 Ratings
    Checkout user experience8.8139 Ratings00 Ratings6.991 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify and Snipcart and WooCommerce
    Feature
    Shopify
    9.4
    143 Ratings
    12% above category average
    Snipcart
    -
    Ratings
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security9.4143 Ratings00 Ratings8.585 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify and Snipcart and WooCommerce
    Feature
    Shopify
    8.3
    146 Ratings
    8% above category average
    Snipcart
    -
    Ratings
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Promotions & discounts8.4140 Ratings00 Ratings7.591 Ratings
    Personalized recommendations8.432 Ratings00 Ratings5.374 Ratings
    SEO8.1135 Ratings00 Ratings6.583 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify and Snipcart and WooCommerce
    Feature
    Shopify
    8.1
    147 Ratings
    1% above category average
    Snipcart
    -
    Ratings
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Multi-site management6.719 Ratings00 Ratings6.747 Ratings
    Order processing9.0144 Ratings00 Ratings8.491 Ratings
    Inventory management7.6143 Ratings00 Ratings8.290 Ratings
    Shipping8.4135 Ratings00 Ratings8.584 Ratings
    Custom functionality8.7136 Ratings00 Ratings7.786 Ratings
    Best Alternatives
    ShopifySnipcartWooCommerce
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score8.9 out of 10
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ShopifySnipcartWooCommerce
    Likelihood to Recommend
    8.4
    (162 ratings)
    -
    (0 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    10.0
    (16 ratings)
    -
    (0 ratings)
    7.0
    (4 ratings)
    Usability
    8.3
    (16 ratings)
    -
    (0 ratings)
    8.1
    (12 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    5.0
    (1 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    ShopifySnipcartWooCommerce
    Likelihood to Recommend
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Reliability and Availability
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    No answers on this topic
    Performance
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    No answers on this topic
    Support Rating
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    not muh support
    Read full review
    Online Training
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    No answers on this topic
    Implementation Rating
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    No answers on this topic
    Alternatives Considered
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Scalability
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Snipcart
    No answers on this topic
    Automattic
    No answers on this topic
    Return on Investment
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
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    Snipcart
    No answers on this topic
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
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    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.