Shopify vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
WooCommerce
Score 8.1 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
ShopifyWooCommerce
Editions & Modules
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
No answers on this topic
Offerings
Pricing Offerings
ShopifyWooCommerce
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact sales team for pricing
More Pricing Information
Community Pulse
ShopifyWooCommerce
Considered Both Products
Shopify
Chose Shopify
We used WooCommerce for many years before switching to Shopify. We switched because WooCommerce is not as user friendly on the backend, whereas Shopify is relatively easy to maintain and update. That said, WooCommerce does have additional functionalities that Shopify does not …
Chose Shopify
Shopify eats woocommerces lunch. Shopify is probably the best all around way to get your business selling without doing it all yourself or involving too many moving parts. It’s not perfect but it’s worth what it costs if you are serious about the longevity of your business. …
Chose Shopify
Shopify is much more user-friendly than WooCommerce and has more robust tutorials, especially for beginners. Shopify also includes more integrations and admin tools that provide an additional later of brand safety for our organization and our agency. Shopify also integrates …
Chose Shopify
Magento is more serious; you'll need support from your digital agency and a retainer for promotions and updates.

WooCommerce is good but becomes expensive with all the extras that shopify has out of the box. And this relies on WordPress which you'll need to maintain and keep …
Chose Shopify
Shopify, being wholly self-contained, is a robust solution that doesn't require a developer to get up and running. WooCommerce is a plugin for WordPress that is effective if you already have a robust WordPress site and are tech-savvy. WooCommerce will require a developer's …
Chose Shopify
Shopify vs WooCommerce on WordPress. Shopify was better suited to smaller businesses with fewer design demands, limited budgets, and small product inventories. WooCommerce on the other hand was better suited for larger businesses with more complicated e-commerce needs such as …
Chose Shopify
Shopify is one of the best e-commerce platforms out there. We have tried WooCommerce which is great but it definitely takes a lot more time to integrate and set up.
Chose Shopify
Shopify does not compare to any other platforms out there. It is by far superior,but we have use[d] WooCommerce before.
Chose Shopify
I have used WooCommerce and it definitely works well, but it does not seem to work as smooth as Shopify.
Chose Shopify
Shopify is easy to use. You do not need to install many plugins for it, and if you are using WooCommerce, you will have to install some plugins. With Shopify, you get a high speed hosting and CDN (content delivery network) which will make your website fast. The checkout is also …
Chose Shopify
It’s better than WooCommerce, in my opinion, and the best opinion overall for e-commerce
Chose Shopify
Shopify is easy to navigate and export shipping data to other shipping management tools. We have multiple clients (70+) using Shopify and rarely have issues. With others, we seem to have trouble daily with export to our shipping management tools. In addition to export issues, …
Chose Shopify
Shopify is the best platform where I am handling our different stores. It is a secure and easy-to-use online e-commerce solution. I have been using a lot of software in my organization to gather information about different businesses and sometimes I need to import some data …
Chose Shopify
Shopify has been a great solution! In my opinion it is the perfect balance between ease of use and customizable.
Chose Shopify
The features in Shopify are easy to understand. Different versions for different types of business. Time to market the product is less.
Chose Shopify
Shopify is way easier to set up. No coding needed. All the tools to create your eCommerce are there and are easy to use. You can literally set up a working site in minutes. Most of the initial work is more focused on us making sure we had proper images and product descriptions, …
Chose Shopify
Shopify is really the only contender in the space. They do everything way better than any other platform out there so it is definitely the best option to go with.
Chose Shopify
Shopify is much much simpler than these 2 alternatives. It is aimed at small entrepreneurs or start-ups that cannot afford big costly developments of e-commerce solutions.
Shopify works in a plug-and-play way that allows you to start selling right away and not lose time on the …
Chose Shopify
Wix was vastly more customizable but not built for stores with lots of products. We built a fantastic website on Wix with everything she needed but it had two fatal problems - the first was that it was just too slow to load on the page, and the second was that the products were …
Chose Shopify
Shopify is the number one product if you want to actually have sales. Some other competitors may seem to offer the same suite of functionalities, but Shopify really does stand out a lot by 99.99% availability and the whole shopping experience for your customers.
Chose Shopify
We selected Shopify because we did not need a lot of custom functionality but wanted the great UX of Shopify, the integration with our POS, and the out of the box designs that look better in the Shopify marketplace.
Chose Shopify
Shopify is by far the easiest platform to set-up if you are a novice. It makes sure that you include the right features in order to maximize profits from onsite visitors. It's extremely powerful and can grow with you as a business or brand. However, because it has so much …
Chose Shopify
Shopify was the easiest to use for my client on the backend, which was a major incentive for them over the other platforms. It had all the features they needed, and ultimately they were able to manage everything in-house without needing to bring in a major developer or …
Chose Shopify
Shopify is hands down the winner. In all categories.
WooCommerce
Chose WooCommerce
I haven't used Shopify's WP integration, but I have built a Shopify site through their own platform. I found the CMS of WP to be more straight forward and intuitive, but it may be because I have a lot of WP experience. Shopify's CMS is certainly not a WP clone...
In terms of the …
Chose WooCommerce
I chose WooCommerce because it was free. I haven't used Shopify. There is a monthly fee.
Chose WooCommerce
We chose WooCommerce over Shopify mainly for pricing, you can start using WooCommerce for free in just a few steps while Shopify will always have a subscription attached to it. That said, you will probably have to buy some plugins to add functionalities missing from the stock …
Chose WooCommerce
WooCommerce integrates directly with our existing WordPress site and gives me full control over the shopping process. Shopify doesn't offer the same flexibility. Also, WooCommerce is free to use a basic version, and we implemented it when we weren't ready to invest in a paid …
Chose WooCommerce
Shopify is better suited for non-technical businesses. WooCommerce is great because it can be a free way to get started quickly.
Chose WooCommerce
It measures up really well against Shopify due to having no monthly fee associated with the product. It is slightly more challenging to get set up, but the difference is not much at all. Setting up to sell Services seems much easier with WooCommerce. However, it may be a little …
Chose WooCommerce
WooCommerce is easy to use and maintain the order of users. While comparing with Shopify, WooCommerce is free software but Shopify is a paid software. You need to purchase the hosting plan for Shopify.

WooCommerce is a free platform to integrate the payment gateway. You'll get …
Chose WooCommerce
If someone is tech challenged I would recommend Shopify. If someone is comfortable with WordPress or tinkering with software, I would highly recommend WooCommerce. You can do much more with WooCommerce but you will probably break your website a couple of times in the process. …
Chose WooCommerce
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
Chose WooCommerce
Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
Shopify provides a great store front of its own, and hence may be recommended for …
Chose WooCommerce
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in Shopify can be achieved using WordPress + WooCommerce …
Chose WooCommerce
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on …
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
Chose WooCommerce
We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do.
Chose WooCommerce
Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to …
Chose WooCommerce
WooCommerce is customizable and can run on any platform. This is a double-edged sword though because you have to be familiar with website hosting. It is also nice that it is free. We compared it to Shopify which is nice because they take care of all of the hosting aspects, but …
Chose WooCommerce
They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features
Chose WooCommerce
WooCommerce is cheaper than the other solutions I evaluated. It is a more complicated platform but because of that it is much more flexible. In the end it was an easy choice to go with WooCommerce because we already were using WordPress for our website and it made sense to …
Chose WooCommerce
I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost.
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a …
Chose WooCommerce
Since WordPress is free, and the core WooCommerce is free, there is zero commitment to the system. Other e-commerce platforms have a monthly fee. Don't get me wrong, if you need the power of something you use the right tool for the job, but if you are okay working the code, …
Chose WooCommerce
Since WooCommerce has merged with WordPress, the integration has become even more seamless than ever before. The fact that the database space has been reduced because of the integration, has lightened the load on servers. The additional overhaul of variations has also taken a …
Top Pros
Top Cons
Features
ShopifyWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
7.4
131 Ratings
4% below category average
WooCommerce
6.2
84 Ratings
21% below category average
Product catalog & listings8.6131 Ratings6.983 Ratings
Product management7.2129 Ratings6.384 Ratings
Bulk product upload7.6110 Ratings2.067 Ratings
Branding8.4130 Ratings6.973 Ratings
Mobile storefront7.4126 Ratings6.277 Ratings
Product variations6.3123 Ratings6.877 Ratings
Website integration9.2124 Ratings6.984 Ratings
Visual customization7.5129 Ratings6.881 Ratings
CMS4.4105 Ratings6.863 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.1
125 Ratings
7% above category average
WooCommerce
6.2
80 Ratings
20% below category average
Abandoned cart recovery7.6116 Ratings6.852 Ratings
Checkout user experience8.5123 Ratings5.680 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.0
127 Ratings
8% above category average
WooCommerce
5.6
75 Ratings
39% below category average
eCommerce security9.0127 Ratings5.675 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.0
129 Ratings
7% above category average
WooCommerce
5.2
83 Ratings
36% below category average
Promotions & discounts7.2124 Ratings5.680 Ratings
Personalized recommendations8.432 Ratings5.066 Ratings
SEO8.5120 Ratings5.072 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.0
130 Ratings
2% above category average
WooCommerce
4.5
81 Ratings
54% below category average
Multi-site management6.719 Ratings1.640 Ratings
Order processing9.1128 Ratings6.379 Ratings
Inventory management8.8127 Ratings6.878 Ratings
Shipping8.2120 Ratings2.073 Ratings
Custom functionality7.1120 Ratings5.775 Ratings
Best Alternatives
ShopifyWooCommerce
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyWooCommerce
Likelihood to Recommend
9.0
(144 ratings)
7.1
(84 ratings)
Likelihood to Renew
9.2
(15 ratings)
10.0
(3 ratings)
Usability
10.0
(3 ratings)
7.1
(3 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
5.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShopifyWooCommerce
Likelihood to Recommend
Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
Read full review
Automattic
[WooCommerce] does really well for simple stores that don't have a lot of products. It's really easy to set up and get products added so people can purchase them online. It's not the best for really complicated stores with products that need a lot of customization; you have to find 3rd-party plugins to add additional functionality to your store and sometimes those can create conflicts between one another.
Read full review
Pros
Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
Read full review
Automattic
  • Keeps track of product inventory, including details of product variations such as colors and sizes if required.
  • Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
  • Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
Read full review
Cons
Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
Read full review
Automattic
  • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
  • More out-of-the-box options would be nice within the base software.
  • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
Read full review
Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Automattic
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Read full review
Usability
Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
Read full review
Automattic
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Read full review
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
Automattic
not muh support
Read full review
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Automattic
No answers on this topic
Alternatives Considered
Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
Read full review
Automattic
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
Read full review
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Read full review
Automattic
  • Positive: low cost to start up, and allowed us to start selling right away.
  • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
  • Positive: easily integrates with PayPal and Stripe.
Read full review
ScreenShots