Shopify vs. Square Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.9 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Square Online
Score 7.5 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$13
per month
Pricing
ShopifySquare Online
Editions & Modules
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Personal
$13
per month
Professional
$16
per month
Performance
$29
per month
Free
Free
Free
Offerings
Pricing Offerings
ShopifySquare Online
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 25% discount is offered for annual billing.Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
More Pricing Information
Community Pulse
ShopifySquare Online
Considered Both Products
Shopify
Chose Shopify
I have been in e-commerce for over 15 years now, and Shopify is overall the best website platform that I have used. I have used AmeriCommerce, StoresOnline/Crexendo, BigCommerce, Weebly/Square, Wix, Wordpress, GoDaddy and others - Shopify is the best in most …
Chose Shopify
Shopify performs a great marketing influence by having ads and different kinds of branding on various social media. Also, their utilities promotion creates a great impact on the people's mind, and after executing action on the platform, in my experience I liked it how …
Chose Shopify
I selected Shopify because there were many tutorials online and it had a free trial.
Square Online
Chose Square Online
Square Online is a lot like the other quick build e-commerce systems out there (such as Wix and Weebly). It helps you get online quickly, neatly, and with very minimal overhead. We specifically used it as a checkout method from some targeted landing pages teaching customers …
Chose Square Online
We kind of bounce between Square Online and PayPal Zettle. We have tried a lot of different programs (and I mean a lot), and of course, there are negatives and positives to each, but Square Online has landed on top. It is the easiest to use on the go, customers are familiar …
Chose Square Online
Weebly is the easiest to use and most robust platform I've found so far. It has its downsides relative to the other ones, like a limited number of templates, and not being great for e-commerce or blogging. It's really a matter of figuring out what's right for your business in …
Chose Square Online
Firstly, especially the design difference was shown among them. Weebly has the most modern design. The the second difference is the simplicity, besides other ones also have drag and drop feature, Workflow is completely different. Weebly is ultimately easy to set up, navigate …
Chose Square Online
WordPress takes time to set up properly, needs hosting and always has security issues. Drupal is getting more and more complicated every year. Again, hosting a Drupal installation is a security headache. Weebly, being a hosted solution, completed does away with the need to …
Features
ShopifySquare Online
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
8.5
148 Ratings
9% above category average
Square Online
-
Ratings
Product catalog & listings9.0148 Ratings00 Ratings
Product management8.3146 Ratings00 Ratings
Bulk product upload8.4124 Ratings00 Ratings
Branding8.6145 Ratings00 Ratings
Mobile storefront8.9141 Ratings00 Ratings
Product variations8.2138 Ratings00 Ratings
Website integration8.8139 Ratings00 Ratings
Visual customization8.6145 Ratings00 Ratings
CMS7.7117 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.4
140 Ratings
10% above category average
Square Online
-
Ratings
Abandoned cart recovery8.2130 Ratings00 Ratings
Checkout user experience8.7138 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.5
142 Ratings
14% above category average
Square Online
-
Ratings
eCommerce security9.5142 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.4
145 Ratings
9% above category average
Square Online
-
Ratings
Promotions & discounts8.8139 Ratings00 Ratings
Personalized recommendations8.432 Ratings00 Ratings
SEO8.0134 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.1
146 Ratings
2% above category average
Square Online
-
Ratings
Multi-site management6.719 Ratings00 Ratings
Order processing9.1143 Ratings00 Ratings
Inventory management7.6142 Ratings00 Ratings
Shipping8.2134 Ratings00 Ratings
Custom functionality8.7135 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Shopify
-
Ratings
Square Online
6.9
31 Ratings
17% below category average
Role-based user permissions00 Ratings6.931 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Shopify
-
Ratings
Square Online
8.0
22 Ratings
4% above category average
API00 Ratings8.017 Ratings
Internationalization / multi-language00 Ratings8.018 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Shopify
-
Ratings
Square Online
7.3
43 Ratings
6% below category average
WYSIWYG editor00 Ratings7.536 Ratings
Code quality / cleanliness00 Ratings6.539 Ratings
Admin section00 Ratings8.039 Ratings
Page templates00 Ratings6.643 Ratings
Library of website themes00 Ratings6.943 Ratings
Mobile optimization / responsive design00 Ratings8.942 Ratings
Publishing workflow00 Ratings6.635 Ratings
Form generator00 Ratings7.636 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Shopify
-
Ratings
Square Online
8.1
40 Ratings
9% above category average
Content taxonomy00 Ratings7.726 Ratings
SEO support00 Ratings8.436 Ratings
Bulk management00 Ratings8.721 Ratings
Availability / breadth of extensions00 Ratings7.733 Ratings
Community / comment management00 Ratings8.030 Ratings
Best Alternatives
ShopifySquare Online
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.1 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifySquare Online
Likelihood to Recommend
8.5
(161 ratings)
8.5
(44 ratings)
Likelihood to Renew
10.0
(16 ratings)
10.0
(1 ratings)
Usability
8.5
(15 ratings)
8.1
(3 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShopifySquare Online
Likelihood to Recommend
Shopify
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
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Block, Inc (Square)
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
Read full review
Pros
Shopify
  • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
  • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
  • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
Read full review
Block, Inc (Square)
  • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
  • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
  • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
Read full review
Cons
Shopify
  • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Read full review
Block, Inc (Square)
  • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
  • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
  • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
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Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Block, Inc (Square)
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
Read full review
Usability
Shopify
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
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Block, Inc (Square)
Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
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Reliability and Availability
Shopify
Shopify support is always available when you need them.
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Block, Inc (Square)
No answers on this topic
Performance
Shopify
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
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Block, Inc (Square)
No answers on this topic
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Block, Inc (Square)
No answers on this topic
Online Training
Shopify
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Read full review
Block, Inc (Square)
No answers on this topic
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
Shopify
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
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Block, Inc (Square)
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
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Scalability
Shopify
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
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Block, Inc (Square)
No answers on this topic
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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Block, Inc (Square)
  • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
  • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
  • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
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