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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    WordPress VIP

    Score7.5 out of 10
    Enterprise companies (1,001+ employees)
    Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
    Pricing
    ShopifyWordPress VIP
    Editions & Modules
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    ShopifyWordPress VIP
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA 25% discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    ShopifyWordPress VIP
    Considered Both Products
    Shopify
    No answer on this topic
    Automattic
    Chose WordPress VIP
    Since I have been in my position at Chive Media Group, we have not evaluated alternatives.
    Incentivized
    Chose WordPress VIP
    There is no comparison. Very user-friendly platform.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    80 Answers
    100%
    Would buy again
    22 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    77 Answers
    95%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    100%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    68 Answers
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    95%
    Implementation went as expected
    18 Answers
    Features
    ShopifyWordPress VIP
    Online Storefront
    Comparison of Online Storefront features of Shopify and WordPress VIP
    Feature
    Shopify
    8.4
    149 Ratings
    7% above category average
    WordPress VIP
    -
    Ratings
    Product catalog & listings8.7149 Ratings00 Ratings
    Product management8.2147 Ratings00 Ratings
    Bulk product upload8.3125 Ratings00 Ratings
    Branding8.6146 Ratings00 Ratings
    Mobile storefront9.1142 Ratings00 Ratings
    Product variations7.9139 Ratings00 Ratings
    Website integration8.7140 Ratings00 Ratings
    Visual customization8.7146 Ratings00 Ratings
    CMS7.6118 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify and WordPress VIP
    Feature
    Shopify
    8.5
    141 Ratings
    10% above category average
    WordPress VIP
    -
    Ratings
    Abandoned cart recovery8.2131 Ratings00 Ratings
    Checkout user experience8.8139 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify and WordPress VIP
    Feature
    Shopify
    9.4
    143 Ratings
    12% above category average
    WordPress VIP
    -
    Ratings
    eCommerce security9.4143 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify and WordPress VIP
    Feature
    Shopify
    8.3
    146 Ratings
    8% above category average
    WordPress VIP
    -
    Ratings
    Promotions & discounts8.4140 Ratings00 Ratings
    Personalized recommendations8.432 Ratings00 Ratings
    SEO8.1135 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify and WordPress VIP
    Feature
    Shopify
    8.1
    147 Ratings
    1% above category average
    WordPress VIP
    -
    Ratings
    Multi-site management6.719 Ratings00 Ratings
    Order processing9.0144 Ratings00 Ratings
    Inventory management7.6143 Ratings00 Ratings
    Shipping8.4135 Ratings00 Ratings
    Custom functionality8.7136 Ratings00 Ratings
    Security
    Comparison of Security features of Shopify and WordPress VIP
    Feature
    Shopify
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    12% below category average
    Role-based user permissions00 Ratings7.32 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Shopify and WordPress VIP
    Feature
    Shopify
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    7% below category average
    API00 Ratings9.12 Ratings
    Internationalization / multi-language00 Ratings5.52 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Shopify and WordPress VIP
    Feature
    Shopify
    -
    Ratings
    WordPress VIP
    8.2
    2 Ratings
    4% above category average
    WYSIWYG editor00 Ratings9.11 Ratings
    Code quality / cleanliness00 Ratings7.32 Ratings
    Admin section00 Ratings8.22 Ratings
    Page templates00 Ratings8.21 Ratings
    Mobile optimization / responsive design00 Ratings9.11 Ratings
    Publishing workflow00 Ratings7.32 Ratings
    Web Content Management
    Comparison of Web Content Management features of Shopify and WordPress VIP
    Feature
    Shopify
    -
    Ratings
    WordPress VIP
    8.0
    2 Ratings
    6% above category average
    Content taxonomy00 Ratings7.31 Ratings
    SEO support00 Ratings7.31 Ratings
    Bulk management00 Ratings7.32 Ratings
    Availability / breadth of extensions00 Ratings9.11 Ratings
    Community / comment management00 Ratings9.12 Ratings
    Best Alternatives
    ShopifyWordPress VIP
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Shopify Plus
    Score8.9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShopifyWordPress VIP
    Likelihood to Recommend
    8.4
    (162 ratings)
    7.2
    (22 ratings)
    Likelihood to Renew
    10.0
    (16 ratings)
    9.1
    (2 ratings)
    Usability
    8.3
    (16 ratings)
    8.2
    (1 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (3 ratings)
    8.4
    (21 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ShopifyWordPress VIP
    Likelihood to Recommend
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Automattic
    WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
    Incentivized
    Read full review
    Pros
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Automattic
    • Keeps us informed of upcoming releases/patches associated with the Wordpress Platform.
    • Introduces us to products/companies/Wordpress plugins as necessary when new business needs arise.
    • Amy and Allie are excellent at managing the relationship; speaking with them on our monthly calls is a pleasure.
    Incentivized
    Read full review
    Cons
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Automattic
    • Too many different dashboard formats
    • Everything should have the same look and feel.
    • The admin portal looks different than the user content portal
    Incentivized
    Read full review
    Likelihood to Renew
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Automattic
    It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
    Incentivized
    Read full review
    Usability
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Automattic
    There is documentation for everything you might need.
    Incentivized
    Read full review
    Reliability and Availability
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Performance
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Support Rating
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Automattic
    The people who work for WordPress VIP clearly are passionate about representing the organisation. Therefore when support is required, they do go above and beyond what you may expect in terms of overall support. They take security very seriously, and due to the nature of VIP, it's rarely a concern for the end-user, if at all.
    Incentivized
    Read full review
    Online Training
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Implementation Rating
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Alternatives Considered
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Automattic
    Our team manages 4 different brands' websites and before WordPress VIP we were using multiple different hosts including DreamHost and AWS. These were convoluted and didn't offer the enterprise features for our organization that WP VIP was capable of. We also considered Pantheon, but they were not Wordpress-centric enough for the direction we were going.
    Incentivized
    Read full review
    Scalability
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Return on Investment
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    Automattic
    • Working as a WordPress VIP gold partner has helped our business grow from 12 staff to 28 staff in 2 years. They have brought many projects to the table that are always the right ones for us and they really understand our goals as a business.
    Incentivized
    Read full review
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