Shopify vs. WP Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify
Score 8.6 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
WP Engine
Score 7.3 out of 10
N/A
WP Engine is a website hosting service built to host WordPress for companies of any size, with features such as daily backups, firewall,SSL, and proprietary caching technology.
$35
per month
Pricing
ShopifyWP Engine
Editions & Modules
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Startup
$35
per month
Core
$400
per month (annual contract)
Enterprise
Custom
*Per Month
Offerings
Pricing Offerings
ShopifyWP Engine
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA 25% discount is offered for annual billing.Discount available for annual billing on the Startup plan.
More Pricing Information
Community Pulse
ShopifyWP Engine
Features
ShopifyWP Engine
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify
8.4
149 Ratings
8% above category average
WP Engine
-
Ratings
Product catalog & listings8.8149 Ratings00 Ratings
Product management8.2147 Ratings00 Ratings
Bulk product upload8.3125 Ratings00 Ratings
Branding8.5146 Ratings00 Ratings
Mobile storefront9.1142 Ratings00 Ratings
Product variations8.0139 Ratings00 Ratings
Website integration8.7140 Ratings00 Ratings
Visual customization8.6146 Ratings00 Ratings
CMS7.6118 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify
8.5
141 Ratings
11% above category average
WP Engine
-
Ratings
Abandoned cart recovery8.2131 Ratings00 Ratings
Checkout user experience8.8139 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify
9.4
143 Ratings
12% above category average
WP Engine
-
Ratings
eCommerce security9.4143 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify
8.3
146 Ratings
8% above category average
WP Engine
-
Ratings
Promotions & discounts8.6140 Ratings00 Ratings
Personalized recommendations8.432 Ratings00 Ratings
SEO8.0135 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify
8.1
147 Ratings
1% above category average
WP Engine
-
Ratings
Multi-site management6.719 Ratings00 Ratings
Order processing9.0144 Ratings00 Ratings
Inventory management7.6143 Ratings00 Ratings
Shipping8.4135 Ratings00 Ratings
Custom functionality8.7136 Ratings00 Ratings
Best Alternatives
ShopifyWP Engine
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Flywheel
Flywheel
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Pantheon
Pantheon
Score 8.6 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Pantheon
Pantheon
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ShopifyWP Engine
Likelihood to Recommend
8.5
(161 ratings)
8.5
(31 ratings)
Likelihood to Renew
10.0
(16 ratings)
3.0
(1 ratings)
Usability
8.5
(15 ratings)
9.0
(3 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(3 ratings)
7.7
(6 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ShopifyWP Engine
Likelihood to Recommend
Shopify
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
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WP Engine
I am an enterprise user of WordPress and host over 7000 sites with WPEngine. Areas that I think they are well suited for include customers that need enterprise-level support and uptime and have more complex needs than a simple blog. They also manage scale well with a variety of isolated install options that you can scale up or down depending on your contract needs. They also provide premier support for enterprises and have highly knowledgable Technical Account Managers that provide a significant value add. If I were to look at where it isn't as appropriate for usage I would focus on the low-end needs and say while they do support small sites, there are options out there for cheaper hosting that lack the support a WPEngine gives you.
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Pros
Shopify
  • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
  • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
  • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
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WP Engine
  • I love the database backups and how quickly & easy it is to restore from an old backup point. This gives me & my clients confidence that any change can be rolled back.
  • The built in caching & CDN mean that I have to spend less time worrying about the speed of the server & site. The caching has some side-effects that take getting used to (on-page dynamic PHP code sometimes needs to be moved to API endpoints), but this is true for most caching systems.
  • They have really good support for multiple environments. It's very easy to have separate production & staging environments. It's also very simple to deploy from staging to production, making product launches and large scale website copy changes much easier to coordinate.
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Cons
Shopify
  • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
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WP Engine
  • I'd like to see WP Engine offer their own monitoring solution. When I say monitoring, I mean specific use cases that may end up being something you could script. This would keep customers from having to pay for additional services like Pingdom, New Relic, etc.
  • I would like to see some proactive analysis done by WP Engine on their customer sites - at least on their home pages, and offer up suggestions. This kind of goes along with the other example.
  • Finally, it would be nice to see a "lighter" offering, perhaps a plan that costs $49 for those who want to host only a few sites, or even 1 site.
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Likelihood to Renew
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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WP Engine
I was in a situation where I had to bolt Wordpress on to an existing infrastructure that could not support it. If I ever end up in that situation again, please kill me. Other than that reasonably common use case, I don't think it offers a lot of value over robust shared hosting, virtual private server (VPS) or dedicated servers.
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Usability
Shopify
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
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WP Engine
From the onboarding and in the days afterward, it was very easy to get into the platform and begin creating important websites and configuring user options. The interface is easy to navigate, and the platform pages load quickly. Since the platform is built for Word plus press, it has features including backup, staging, maintenance mode, and direct WP-Admin login to make configuration and site management faster. We have never had any issues on the billing side of the account.
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Reliability and Availability
Shopify
Shopify support is always available when you need them.
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WP Engine
No answers on this topic
Performance
Shopify
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
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WP Engine
No answers on this topic
Support Rating
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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WP Engine
Support is generally great. Enterprise support is fantastic, with little to no wait times. I find that chat support can almost always take care of the problem without escalating to a ticket for a higher level of troubleshooting. The chat support for many other hosting providers can only handle basic issues. This is a big bonus for us to get quick and helpful answers.
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Online Training
Shopify
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
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WP Engine
No answers on this topic
Implementation Rating
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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WP Engine
No answers on this topic
Alternatives Considered
Shopify
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
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WP Engine
While we still use GoDaddy for some services, WP Engine definitely has been a major upgrade for our WordPress hosting. In addition to faster load speeds, WP Engine has been more adept at allowing us to manage a high number of websites without straining the system. We have never used Network Solutions for our own hosting needs, but when we do interact with them on behalf of our clients, their systems always seem to be clunky and hard to use, and they often overcharge customers by selling them products they do not need.
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Scalability
Shopify
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
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WP Engine
No answers on this topic
Return on Investment
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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WP Engine
  • WP Engine reduces our time investment and upkeep costs which increases our margins.
  • WP Engine simplifies site management with a built-in development server, which saves us headaches.
  • WP Engine itself is positioned as a premium service, which allows us to use their branding as a tool to close sales.
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ScreenShots