What users are saying about
38 Ratings
8 Ratings
38 Ratings
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Score 7.2 out of 100
8 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

SimilarWeb PRO

I think that SimilarWeb can be used for companies or departments looking to get a greater sense of website and general online traffic for a certain brand, individual, etc. I think that the tool requires little to no training as it's easy to navigate and the interface is clean and precise.
Anonymous | TrustRadius Reviewer

Singular

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer

Pros

SimilarWeb PRO

  • Traffic data: it helps understand traffic channel-wise data for all competitors, such as how many shares of paid and organic traffic are competitors getting, from display vs SEM, etc. in granular details.
  • Keyword data: it helps understand which keywords to focus on for both SEO and your paid marketing.
  • Market share and user segment data: it helps to plan new business categories, check your standing in your current business categories, etc.
Anonymous | TrustRadius Reviewer

Singular

  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Anonymous | TrustRadius Reviewer

Cons

SimilarWeb PRO

  • Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
  • Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
  • Not all competitive site are actual similar
Anonymous | TrustRadius Reviewer

Singular

  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Anonymous | TrustRadius Reviewer

Usability

SimilarWeb PRO

SimilarWeb PRO 10.0
Based on 1 answer
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
Anonymous | TrustRadius Reviewer

Singular

No score
No answers yet
No answers on this topic

Support Rating

SimilarWeb PRO

SimilarWeb PRO 9.0
Based on 4 answers
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
Mark Anderson | TrustRadius Reviewer

Singular

Singular 8.0
Based on 4 answers
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer

Alternatives Considered

SimilarWeb PRO

We have not actually selected SimilarWeb PRO over other tools I mentioned above. We use all of the tools I mentioned: Google Analytics, Google Search Console, Mixpanel, and SimilarWeb PRO. For different tasks and goals, we use different tools accordingly. SimilarWeb PRO, comparing to other tools give good industry and market analysis.
Anonymous | TrustRadius Reviewer

Singular

As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).
Anonymous | TrustRadius Reviewer

Return on Investment

SimilarWeb PRO

  • We haven't started using paid plan yet, so we have not spent money on the tool, just time
  • It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI
Anonymous | TrustRadius Reviewer

Singular

  • Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
  • Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
  • Reduced error rate (and therefore troubleshooting) of reporting.
Anonymous | TrustRadius Reviewer

Pricing Details

SimilarWeb PRO

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimilarWeb PRO Editions & Modules

Edition
Free$01
EnterpriseContact sales team
  1. per month
Additional Pricing Details

Singular

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Singular Editions & Modules

Additional Pricing Details

Add comparison