Singular vs. Vonage Communications APIs

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

While there are likely a variety of scenarios that would work well with Vonage [Communications APIs (formerly Nexmo)], implementations that need transactional message and response actions are a great fit. Our experience with transactional messaging has been really good and we are continuing to look at opportunities to expand our usage of this part of their service.

• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

Incentivized

• I like the delivery speed, it's very instantaneous. As soon as the delivery status changes on the website, the message gets delivered. The rates are also cheap and affordable.
• The accuracy of the services and the non-stop supportive team.
• Simple API, easy to integrate with existing notification functionality in your Laravel apps.
• Ease of implementation. We needed less than one month to go live.

Incentivized

• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

Incentivized

• Written documentation and discovery could be a lot better.

The overall usability of Vonage [Communications APIs (formerly Nexmo)] system for message delivery is sufficient for our implementation. Some improvements and additional reporting options in the account administration interface would increase our utilization of the post-delivery data further in order to provide further value-added features for our clients.

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Incentivized

The product feels a bit like a black box since it's built to be an off-the-shelf solution so sometimes it feels like the only way to really understand it is to talk to an engineer directly as the documentation is so-so.

AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Incentivized

Nexmo is the best platform in the industry for sure. We don't use all the features that the API provides but we are really satisfied with the ones we use. We are sure this is the best solution in the market if you need to solve the communication in real time with your customers. When we have to build a new website we are going to support the solution with Nexmo.

Incentivized

• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

Incentivized

• Allowed us to go to market faster (positive).
• Greatly limits our claim to quality as the ceiling on video quality is lower than other platforms (negative).